MxMIndia

Tag: Vineet Sehgal

  • The campaign targets Quikr’s transactional businesses across multiple verticals

    Quikr launches ‘Mann Hai Toh Done Hai’ campaign

    By A Correspondent

     

    Quikr has launched a series of ad campaigns to drive awareness about ‘Quikr Assured’ products and services. These are products that are certified by Quikr for quality and come with warranty. The campaign ‘#MannHaiTohDoneHai’ comprises of nine TVCs which target Quikr’s transactional businesses in multiple areas in its verticals.

     

    Speaking about the new ad campaign, Vineet Sehgal, CMO at Quikr said: “Whether it is a specific product need or a service requirement, the ‘#MannHaiTohDoneHai’ campaign highlights that a trusted partner like Quikr has a solution which assures quality on the go while being easy on the pocket.

     

    Furthermore, Sehgal said: “Since verticalisation three years ago, Quikr has been able to offer consumers an easy way to access these products and services in a very user-friendly manner and we want to be able to build on this trust with our consumers.”

     

     

  • Mullen Lintas was tasked with this campaign to establish QuikrEasy as a one-stop platform for getting service providers for all home-related services

    Mullen Lintas’ campaign for QuikrEasy conveys the ease of doing things

    By A Correspondent

     

    Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. Speaking about the Quikr Easy campaign, Vineet Sehgal, CMO, Quikr said:“We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying on the task that can make life better. QuikrEasy symbolises the simplest and convenient way to manage small or big tasks in easiest possible way”.

     

    Added Shriram Iyer, National Creative Director at Mullen Lintas:“Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that informed our campaign.”

     

     

  • Entry level recruitment (blue and white collar talent) is challenging in sectors such as BPO, Sales, Logistics, Fulfilment, etc

    Mullen Lintas shows how hiring is better and simpler with Quikr Jobs

    By A Correspondent

     

    Mullen Lintas Bangalore has launched new films for Quikr Jobs for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Said CMO Vineet Sehgal: “With 1 crore + active candidate profiles and over 500 job roles, Quikr Jobs is the largest candidate database provided by any job portal in the entry level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.”

     

    Added Shriram Iyer, NCD, Mullen Lintas, on the campaign idea: “Recruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light hearted and memorable”.

     

     

  • The aim of the ad campaign by Mullen Lintas is to drive pre-owned smart phone purchase intent among people

    Quikr Bazaar campaign for pre-owned smartphones

    By A Correspondent

     

    Mullen Lintas has launched its first television campaign for Quikr. The latest campaign by Quikr is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people through the assurance of a high quality product from Quikr. The ad campaign titled ‘Have you seen Rajesh’s new phone?’ is conceptualised and executed by Mullen Lintas Bangalore.

     

    Commenting on the campaign, Vineet Sehgal, Chief Marketing Officer at Quikr said: “At Quikr, we have always innovated for our consumers either to make them online users, to address privacy issues or to provide secure platform for C2C transactions. With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar and demystifies worries associated with pre-owned mobile phones. The ad campaign is result of a great collaborative effort with our new agency partner that effectively captures the essence that anybody can now own a high-end mobile phone.”

     

    Highlighting the creative premise behind the film, Shriram Iyer, NCD, Mullen Lintas said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

     

  • The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people

    Quikr Bazaar announces its arrival as a one-stop shop for used smartphones

    By A Correspondent

     

    Mullen Lintas has launched its first television campaign for Quikr. The latest campaign by Quikr is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical.

     

    Commenting on the new campaign, Vineet Sehgal, Chief Marketing Officer at Quikr said: “At Quikr, we have always innovated for our consumers either to make them online users, to address privacy issues or to provide secure platform for C2C transactions. With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar and demystifies worries associated with pre-owned mobile phones. The ad campaign is result of a great collaborative effort with our new agency partner that effectively captures the essence that anybody can now own a high-end mobile phone.”

     

    Highlighting the creative premise behind the film, Shriram Iyer, NCD, Mullen Lintas said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

     

  • The campaign has been conceptualised by Scarecrow Communications

    Quikr Nxt’s new campaign introduces Voice Chat

    By A Correspondent

     

    Quikr has released a new multi-film campaign to create added momentum for its fast growing feature, Quikr Nxt. The campaign has been conceptualised by Scarecrow Communications.

     

    The first film, for Voice Chat, dramatises the ease of use. It features Samir Khakhar who played the iconic character ‘Khopdi’ from the landmark TV serial, Nukkad. He plays a grandfather who has sold his car to buy a bike for his grandson using the phone. While the grandson is overjoyed, his father is surprised and exclaims how this happened, as he doesn’t even sms! The grandfather retorts – why would he sms when he can use the voice chat thanks to Quikr Nxt! The rest of the film shows how Quikr Nxt helps the grandfather sell off the car easily while enjoying a cup of tea with his wife.

     

    Says Vineet Sehgal, CMO, Quikr, “Quikr continues to bring meaningful  innovations to the market by simplifying the process of online  buying and selling. The new voice chat feature on Quikr Nxt is an easy to use and  convenient feature that would help drive the mass adoption of online classifieds. With direct chat, photo & video sharing, location sharing, number privacy , voice chat and ability to keep multiple records, Quikr Nxt is the most comprehensive communication suite for buyers and sellers to connect per their convenience.”

     

    Raghu Bhat
    Manish Bhatt

    Raghu Bhat, Founder Director, Scarecrow Communications, said, “Quikr has always opted for disruptive casting which increases the eyeballs. In this case, using Samir Khakhar was an inspired choice. He lights up the film with his terrific screen presence and effortlessly brings alive the ease of transacting through Voice Chat, which is another big innovation.”

     

    Manish Bhatt, Founder Director, Scarecrow Communications said, “Quikr Nxt is already popular. We are confident that this beautiful and warm film that demonstrates the ease of usage will not just differentiate Quikr but also increase the usage.”

     

    The second film in the Quikr Nxt campaign utilises another consumer pain point while selling cars – The consumer has to talk to each and every potential buyer and answer the same questions, repeatedly. The film uses a humorous creative device of a man holding his phone in front of a pre-recorded message on his tape recorder each time a buyer calls.

     

     

  • Prior to joining Quikr, Vineet headed Nokia’s programs and planning portfolio

    Quikr appoints Vineet Sehgal as Chief Marketing Officer

    By A Correspondent

     

    One online classifieds major Quikr has announced the appointment of Vineet Sehgal as the company’s Chief Marketing Officer. Vineet will be responsible for marketing strategy and plans across all areas including brand building, performance marketing, partnership and alliances at Quikr.

     

    Vineet brings to the company more than 18 years of experience in marketing and business strategy across diverse industries such as telecommunication, FMCG, banking and management consulting. He has helped scale several operations from start up to maturity in some of the world’s leading organisations such as Nokia, Nestle, Accenture, Cadburys and HSBC.

     

    Commenting on his appointment, Pranay Chulet, Founder & CEO of Quikr said, “We are delighted to welcome Vineet to Quikr. Quikr is made in India and for India, and Vineet has built his career scaling consumer businesses in the country so there was natural chemistry here. Vineet knows the Indian consumer and he knows the Indian consumer on mobile. His arrival was particularly well timed with our own plans, as the fun is just beginning.”

     

    Prior to joining Quikr, Vineet headed Nokia’s programs and planning portfolio. He led large scale launches of some of the most used mobile devices in India. He also founded the Nokia Money start up team and drove its growth from conception to market roll out. He began his career in consumer marketing with Nestle.