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Tag: Vincent Digonnet

  • Vincent will work to replicate Razorfish's growth and transformation success in APAC

    Razorfish appoints Vincent Digonnet as the Chief Growth and Transformation Officer

    By A Correspondent

     

    Razorfish has announced Vincent Digonnet, former Executive Chairman APAC as the new Chief Growth and Transformation Officer in Razorfish’s International network. In this new role, Vincent will work to replicate Razorfish’s growth and transformation success in APAC, sharing the innovations and dynamic business practices of Asia with the rest of the international Razorfish network and clients.

     

    On the success of Razorfish in the Asia Pacific region, Michael Karg, CEO International, Razorfish said, “In 2015, Razorfish stands as the only agency formally recognized as a leader by both Gartner and Forrester. Our APAC teams are now the established partners of choice for global brands and technology collaborators.” On Vincent Digonnet’s contribution to this success, Karg adds, “The transformation of our APAC business was driven by Vincent Digonnet. Since joining to lead the Razorfish APAC team in 2010, Vincent has fundamentally transformed our operations in APAC. Under Vincent’s visionary leadership, growth at Razorfish in APAC has doubled.”

     

    Razorfish APAC teams have established a highly differentiated offering, forming technology centers of excellence across the region that have delivered business transformational, award-winning work for Razorfish clients including Nike China, ASUS, Pepsi, P&G’s Pampers, P&G’s Vidal Sassoon, and more. These centers are successfully networked, enabling clients across the region to benefit from specialists in technology platform builds, strategic consulting, brand building, retailing and commerce, experience design and more.”

     

    For over 18 months, Vincent Digonnet has been sharing his thought leadership on how China is 10 Years ahead when it comes to innovative thinking. This type of business innovation is well noted online, where brand-building initiatives directly linked to ecommerce (social commerce) have blazed a trail through China before, now being widely aspired by marketers in the West.

     

    Vincent Digonnet observed, “Asia is a powerhouse of innovation. I have been speaking to business leaders the world-over about this for more than a year. I’m proud to now show Razorfish as a part of the active legacy of business innovation coming from APAC. In my new role, I’ll be sharing the innovation and knowledge of our region with global business leaders, both our clients and Razorfish’s leaders throughout the world. I look forward to transforming businesses outside the region with the innovative thinking and technologies of the East.”

     

  • Creative wiz team Ian Shepherd and Richard 'Goz' Gostelow have joined the Asia Pacific senior leadership team of Digitas and Razorfish Asia Pacific networks as regional executive creative directors, based in the Hong Kong office of Digitas and Razorfish

    Ian and Goz to lead Digitas and Razorfish APAC as ECDs

    By A Correspondent

     

    Internationally known, multi award-winning creative team Ian Shepherd and Richard ‘Goz’ Gostelow have joined the Asia Pacific senior leadership team of Digitas and Razorfish Asia Pacific networks as regional executive creative directors.

     

    Mr Shepherd and Mr Gostelow will be responsible for guiding the creative efforts of the Digitas and Razorfish teams across the region, while personally leading the creative direction of global brands including: Intel, Delta, Lenovo, Moet Hennessy Asia Pacific and DHL as well as new business acquisitions.

     

    Celebrating the appointment, Vincent Digonnet, President Asia Pacific said, “The Digitas and Razorfish international hub in Hong Kong is growing robustly as our global client roster expands. Ian and Goz’s appointment as Regional Executive Creative Directors, based in Hong Kong, delivers our clients first hand exposure to two world-class brand stewards with a track record of delivering powerfully effective campaigns that have evolved global businesses. We are very proud to have this long-standing creative partnership lead our already established creative teams.”

     

    Mr Shepherd and Mr Gostelow joined forces as a creative team over 20 years ago and have since worked together to create world famous work for world famous brands, including Coca Cola, VW, Nestle, Unilever, Panasonic, Bacardi, Philips, Durex, Peugeot, and most recently Asus.  They have been awarded by The Cannes International Advertising Festival, Mobius, Effie Worldwide, and Marketing Magazine in APAC among others. In a joint statement they said, “During 2011-12 we got a real taste for working in the region getting to know some forward thinking brands and extremely creative people. So when Erik asked us to join his team at Digitas/Razorfish in Hong Kong it was probably one the quickest and easiest decisions we ever had to make.”

     

    They will report to Erik Hermanson, Senior Vice President Global Accounts, and be based in the Hong Kong office of Digitas and Razorfish.