MxMIndia

Tag: Vinay Subramanyam

  • For the India & South Asia business

    Kellogg appoints Vinay Subramanyam as Head of Marketing

    By Our Staff

     

    Kellogg India has appointed Vinay Subramanyam as the Head of Marketing for its business in India and South Asia markets, namely Nepal, Bangladesh, Sri Lanka and Maldives. He will be responsible for scaling category development, driving strategic initiatives and overseeing the organisation’s brand and marketing initiatives.

     

    Said Prashant Peres, Managing Director, Kellogg South Asia: “We are thrilled to welcome Vinay Subramanyam back on board to Kellogg. His proven track record of building large brands, launching successful innovations and understanding the essence of who we are, will bring a fresh perspective to Kellogg’s purposeful marketing agenda and elevate our brand and marketing strategy. He will play an important role in our exciting agenda to reimagine the future of food in South Asia.”

     

  • Replaces Vinay Subramanyam who has moved on

    Amit Doshi back at Britannia, as CMO

    By Our Staff

     

    Amit Doshi
    Amit Doshi

    Britannia Industries Limited has announced the appointment of Amit Doshi as Chief Marketing Officer. He takes over from Vinay Subramanyam, who has moved on after two stints spanning 16-odd years.

     

    Commenting on the appointment, Varun Berry, Managing Director, Britannia Industries said: ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight.  I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavours.’’

     

    Doshi spent eight-and-a-half years at at Lenovo and before that nine-odd years at Britannia.

     

  • With Hardik Pandya, Shreyas Iyer and Deepak Chahar

    Britannia Bourbon launches campaign

    By Our Staff

     

    Bourbon has launched its biggest ever campaign by partnering with cricketers Hardik Pandya, Shreyas Iyer and Deepak Chahar.  The brand’s proposition of Original Friendship, Original Britannia Bourbon celebrates the mischievous bonds between real friends. The last time Pandya spoke about his mischief on a television show, he got into trouble, but this is an ad, hence controlled.

     

    Commenting on the launch of the #BourbonFriendsForever campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said: “Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”

     

    Added Sambit Mohanty, Head of Creative – South, McCann Worldgroup: “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”

     

  • Attempts to raise spirits of broken hearts

    Britannia Little Hearts latest campaign

    By our Staff

     

    Britannia has launched a special campaign for Little Hearts to reminisce on heartbreaks and make it a little sweeter.

    Said Vinay Subramanyam, VP Marketing, Britannia Industries: “The season of love is upon us and while many are geared up to celebrate it with their loved ones, Britannia Little Hearts believes that both making of hearts and breaking of hearts is a light part of growing up. This one-of-a-kind campaign is a special attempt by Britannia Little Hearts to raise spirits and see the lighter, sweeter side to it. Britannia Little Hearts has always followed the proposition that its ok to #BreakSomeHearts and through this differentiated initiative we are enabling our consumers to personalise the film and share it with those they care about in a unique manner.”

    Added Priya Shivakumar, National Creative Director, Wunderman Thompson India: “We’re excited to bring #BreakSomeHearts back this season to play up the sweeter, lighter side to heartbreaks, with an endearing comedy of errors narrative. The film strikes the perfect balance between cheeky and sweet, making heartbreaks bearable with a unique Little Hearts philosophy on this day dedicated to love.     This piece for one of the most loved brands, also comes with a one-of-its-kind personalisation option that is just about the perfect pick-me-up for all the fallen hearts, come Valentine’s Day.”

     

     

  • Brittannia launched gift boxes that appeal to all segments of society

    DCell adds a festive sparkle to Britannia’s gifting range

    By A Correspondent

     

    Britannia Shubh Kamnayein has offered gift boxes to cater to all segments of society.

     

    Speaking about the brief to dCell, Vinay Subramanyam, Head Marketing, Britannia Industries Ltd said: “We wanted to create packs that personified and delivered to consumers, Britannia’s core thought of “Exciting Goodness”. Our gifting brand Britannia Shubh Kamnayein believes that festivities need to be part of everyday lives, and not just festivals. Our products are our key strength and many of our products are closely associated with beautiful experiences with friends and family. dCell, our design agency, has captured this thought beautifully on the pack. We are particularly pleased with the outcome which is a perfect balance of celebration, joy and a premium pack identity. We look forward to playing a small yet significant role in further enriching our consumers’ relationships.”

     

    Added dCell’s Unit Creative Director, Bhumika Shah: “Design has always been a key driver for change. While it’s been a privilege to be a part of Britannia Shubh Kamnayein’s journey, this year is special. India celebrates festivals with great gusto which brings alive a sense of togetherness and sharing gifts is a large part of it. This year Britannia’s gift packs are a testament to a new generation breeding inclusivity and equality. Our packaging design represents that through indulgent, celebratory graphics that capture the pride and joy of gifting. They break away from traditionally overused Diwali iconography. The dynamic glittering swirl encases the product shot, forming a window to the world of indulgent, delicious cookies and biscuits. We have styled the food shot to depict abundance as it flows out of the swirl creating a sense of depth and richness. The range of gift boxes is differentiated through vibrant colours, sparkling gold stars and foiling details giving them an eclectic festive look.”

     

     

  • Fitness Icons and Bollywood celebrities Vidyut Jamwal and Bhumi Pednekar greenlight #TheNutriMovement Campaign

    India cycles its way to health through #TheNutriMovement campaign

    By A Correspondent

     

    Britannia NutriChoice is advocating consumers to make good choices not just in their snacking habits but for their overall fitness and activity. Actors Vidyut Jamwal and Bhumi Pednekar have joined the journey through a digital campaign in encouraging people to make a healthy start and participate in the movement.

     

    Said Vinay Subramanyam, Head-Marketing, Britannia Industries while talking about the initiative: “NutriChoice launched the #TheNutriMovement to motivate people to take small steps towards a fitter, more fulfilling life and discover the ‘power of a good choice’. We encouraged people across the country to take up a near zero- barrier sport like cycling. We brought on board influencers like Bhumi Pednekar and Vidyut Jamwal who are icons of physical fitness. As a part of the campaign, cyclists across 23 cities in the country cycled over 9500 kms, which was 3x of our target! We will continue to drive similar initiatives that nudge people to adopt a healthier way of life.”