MxMIndia

Tag: Vinay Pathak

  • 'Shuddhta ki salaami' film celebrates India's 75 years of Independence

    MMTC-PAMP ropes in Vinay Pathak for campaign

    By Our Staff

     

    Paying homage to 75 years of Indian Independence, MMTC-PAMP, India’s gold and silver refinery accredited as ‘Good Delivery’ by the London Bullion Market Association (LBMA), released a film starring Vinay Pathak titled ‘Shuddhta ki Salaami’.

     

    Speaking on the campaign and coins, Amul Saha, Chief Digital Officer, said: “We at MMTC-PAMP honour our nation’s legacy, culture and heritage and strive to offer the most culturally relevant products to our consumers. These 75th Independence Day Azadi ka Amrit Mahotsav coins are crafted to the highest standards of craftsmanship to celebrate the incredible story of India and embrace the spirit of Azadi. The film also seeks to carry the same message forward.”

     

    Added Swati Balani, ECD, AutumnGrey, Bangalore: “India is a proud nation. When a young Indian boy wins gold for India in the Olympics, we all celebrate. When India reaches the moon, every home talks about it. These achievements are ingrained in every Indian’s mind. In this thought-provoking piece of poetry, we highlight India’s momentous occasions, past and present, and give people a chance to own a piece of history with MMTC-PAMP’s limited edition Independence Day minted coins.”

     

  • To reinforce brand proposition

    BBDO creates new TVC for Snickers

    By Our Staff

     

    Snickers chocolate bar from Mars Wrigley has launched a new film featuring actor Vinay Pathak alongside young artist Vedika Nawani. Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the film shows a humorous take on ‘Hunger Pangs’ .

     

    Talking about the launch of the new Snickers film, Kalpesh R Parmar, Country General Manager, Mars Wrigley, India said: “The brand proposition of Snickers, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. With this new ad featuring actors Vinay Pathak and Vedika Nawani, we have drawn on the tongue-in-cheek humor of the brand to bring to life a comical situation arising out of hunger pangs. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers, customers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”

     

    On the campaign, Josy Paul, Chairman and CCO of BBDO India, added: “We built on the long-running global idea and human truth: when you’re hungry, you’re just not yourself. The task was to refresh it for immediate impact – something that will be instantly noticed, distinctive and drive salience for Snickers. The monster truck was it! The incongruity is intriguing! Why has our hero bought a monster truck? A-ha, it’s a hunger pang! And, of course, Snickers is the substantial, nut-filled bar that has always been known for satisfying hunger pangs!”