MxMIndia

Tag: Vinay Pant

  • Made of Speed expresses straight up what the Baleno RS has to offer

    Hakuhodo Percept executes latest campaign for Maruti Suzuki’s Baleno RS

    By A Correspondent

     

    Maruti Suzuki has launched the Baleno RS -a more powerful and sportier variant to the Baleno Premium Hatchback. To herald its arrival, Hakuhodo Percept has rolled out a spirited and high-powered, 360-degree marketing campaign.

     

    As part of the campaign, Hakuhodo Percept has created an action-packed television commercial, which showcases the magnificence of the Baleno RS. Shot attdry lakebed of Sambhar Lake in Rajasthan, the TVC features a Red Baleno RS stirring up storm in full throttle, creating an intense visual spectacle reminiscent of a desert car rally. The action sequences of the car have been choreographed with quick driving shots, interspersed with the car making sharp turns, to highlight both its speed and precise handling. Adding to the impact of this ride of intensity in the TVC is dramatic sound, which works flawlessly in tandem with the visual narrative, leaving the viewer with an exhilarating feeling, similar to the experience of driving the Baleno RS.

     

    Speaking on the campaign, Sabuj Sengupta, NCD, Hakuhodo Percept, said, “Made of Speed expresses straight up what the Baleno RS has to offer. The high action and adrenaline-pumping sequences in the Baleno RS commercial are a perfect introduction to this more powerful and sportier variant. In fact, it complements the BoosterJet Engine campaign which created the build up to the much-anticipated car.”

     

    Also, commenting on the campaign, Vinay Pant of Maruti Suzuki, AVP, Marketing, said, “With the path-breaking 1.0 litre Boosterjet Maruti Suzuki marks its entry in the high performance segment. The 1.0 litreBoosterjet Direct Injection Turbo engine delivers outstanding power, which is 20 per cent more, than a conventional engine. At the same time, torque is over a wide range of RPM and 30 per cent higher than the 1.2 litre traditional petrol engine. Baleno RS is for the performance enthusiasts who are seeking more power; throttle response and excitement in their day-to-day driving.”

     

  • The new BoosterJet Engine delivers exceptional power and torque with lower emissions

    Maruti’s new engine roars in new ad

    By A Correspondent

     

    Hakuhodo Percept has released a new campaign for Maruti Suzuki’s latest technological marvel – The BoosterJet Engine, that will power the Baleno RS, through NEXA, its modern retail channel.

     

    According toSabujSengupta, NCD, Hakuhodo Percept, the objective of the campaign was to “build excitement around the BoosterJet Engine”. “In the typical NEXA fashion, we’ve brought alive the raw power of the engine in the TVC through a visual design, executed in a very stylish and adrenaline-pumping way,” he said.

     

    Commenting on the campaign, Vinay Pant, AVP Marketing, Maruti Suzuki, said: “The BoosterJet Engine in the new Baleno RS is for those who look for extra speed in their everyday drive. The car is the first in a line of high-performance vehicles to be launched through NEXA. The campaign will no doubt generate a lot of interest amongst speed enthusiasts.”

     

  • Designed for the burgeoning millennial generation, this car is truly unique and unconventional

    Hakhuhodo Percept executes inaugural campaign for Maruti’s Ignis

    By A Correspondent

     

    Maruti Suzuki recently launched its premium urban compact – Ignis, and also expanded the portfolio for NEXA, its premium automotive retail channel.

     

    Designed for the burgeoning millennial generation, this car is truly unique and unconventional. Every part of Ignis, from the captivating front to distinct proportions, to its cockpit styled interiors, has been designed to be different. This difference is what forms the foundation of the entire communication. At every step of the way, this None of a Kind car has inspired None of a Kind communication.

     

    Pre-campaign research by Hakuhodo Percept revealed that EDM or Electronic Dance and Music is an intrinsic part of the Millennials’ culture, and what better way to connect with them, than to speak in their own language and attract this particular segment through a launch concert.

     

    Commenting on the campaign, Vinay Pant, AVP – Marketing, Maruti Suzuki, said “Ignis has been created to stand out with its unconventional design. It comes with never seen before features and gives its owners a chance to personalise. Everything about it is unique and this is what we intended to highlight with our communication. The campaign is completely in sync with the car’s philosophy. It successfully differentiates itself from the regular automobile advertising and speaks to our audience in a language they can all relate to.”

     

    Throughout the Ignis campaign, the philosophy of being different is clearly defined. The TVC, shows a mix of varied art installations and unconventional people, laying down the base for Ignis. Its unconventional imagery has an element of surprise and a voice over explains what is different.

     

    According to Sabuj Sengupta, National Creative Director, Hakuhodo Percept, “The moment we saw the Ignis, we knew that it’s no ordinary car. Our objective was clear- we wanted to tell the millennial that it’s a premium urban compact born with the same mindset as theirs. And all our communication is designed to be different.”

     

     

  • Worldwide Media ties up with NEXA for a television show

    Worldwide Media partners NEXA for new travel show

     

     

    NEXA Journeys on Asian Highway 1 is a show that brings together an exclusive partnership between NEXA and Worldwide Media. The property will be supported by marketing partners Lonely Planet Magazine India and Top Gear Magazine India.

     

    The latest buzz amongst motoring communities and adventure travel junkies is the Asian Highway 1 (AH1) that connects New Delhi to Bangkok via Myanmar. Identifying the travellers for this epic road trip began with choosing five passions viz. acting, cooking, photography, singing and writing. Basis this, five celebrities were chosen, who associated strongly with these passions in their life. Entries were then invited from across India to select five interesting personalities who will accompany the five celebrities through this journey.

     

    Commenting on the initiative, Vinay Pant – Assistant Vice President – Marketing, Maruti Suzuki India Ltd. said: “NEXA is established around the new age Indian consumer who values pampering services, innovative technology and a global approach in their everyday life. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. NEXA Journeys on AH1 by S-Cross aims to provide a new exclusive experience of cross-border traveling on astounding routes. This journey is going to be both, exciting and inspiring.”

     

    Commenting on WWM’s foray in to television content, Deepak Lamba, CEO, Worldwide Media said, “The series marks WWM’s foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique property through cutting-edge content. Nexa Journeys on Asian Highway 1’ is truly experiential in its form, and tick marks all the relevant boxes to reinforce the new age phenomenon of content marketing. Our portfolio brands Top Gear Magazine India and Lonely Planet Magazine India are on board as marketing partners and they already have a strong credibility in the auto and travel space which will reflect in the show’’.

     

  • The idea was to establish the concept of regenerating energy, which sounds complicated but is actually extremely simple

    Technology comes alive in Ciaz Smart Hybrid commercial

    By A Correspondent

     

    Hakuhodo Percept’s new campaign for Maruti Suzuki’s Ciaz Smart Hybrid engine sedan went on air on Wednesday (October 19).

     

    The sedan which rolled out of the Maruti Suzuki stable across India last year, once again has brought in Ranveer Singh to tell customers how the vehicle regenerates braking energy for a smoother and efficient drive.

     

    Talking about the new campaign, Vinay Pant, AVP, Marketing, Maruti Suzuki said, “Ciaz Smart Hybrid has changed the segment completely with its futuristic style and technology. With our new campaign, the aim was to create a communication that defines the benefits of our product effectively. The campaign thus developed meets the objective perfectly.”

     

    The idea was to establish the concept of regenerating energy, which sounds complicated but is actually extremely simple.

     

    In the commercial, we see Ranveer Singh simply enjoying his drive, whilst the car is doing all the work. The technology behind the CIAZ Smart Hybrid regenerated braking energy is explained through a unique graphical visual with electric streaks. Dynamic and interesting, this depiction explains the working of Smart Hybrid technology through a stunning and sophisticated technique.

     

    According to Sabuj Sengupta, National Creative Director, Hakuhodo Percept Ltd.  “Our main objective was to highlight the Smart Hybrid technology in an extremely futuristic and simple way. An idea that’s easily understood by the CIAZ Smart Hybrid customer.”

     

  • Targeted at consumers with a global outlook towards life, the Baleno's persona reflects their gritty and strong willed traits

    Baleno extends brand proposition in latest campaign

    By A Correspondent

     

    Maruti Suzuki’s hatchback Baleno is now making a new statement that’s bolder and in-your-face with its new campaign that has been conceptualised by Hakuhodo Percept.

     

    Captured in a series of three TVCs, the Baleno is portrayed in a very edgy manner and the common thread that runs through them is an underlying tone that’s unmistakably daring.

     

    Commenting on the campaign, Vinay Pant, AVP Marketing, Maruti Suzuki, said, “In less than a year of its launch, the Baleno has sold over one lakh cars, thereby making a strong statement. The premium hatchback was launched as a car that’s Made of Mettle, which was attributed to its powerful and aggressive appearance. Its bold and defiant persona found instant appeal amongst individuals with a similar outlook. The latest campaign’s objective is to reinforce the Baleno’s image, and this has been achieved by revealing different facets of the car’s attitude.”

     

    According to Sabuj Sengupta, National Creative Director, Hakuhodo Percept, “Having already established the Baleno’s Made of Mettle image, the next step was to define what its attitude is all about, and therefore the new campaign. The edgy tonality associated with the Baleno has been maintained, but this time we’ve upped the bold quotient of the car by several notches. Ensuring the car’s persona comes out loud and clear”

     

    The television campaign went on air on October 5 and is also supported through the digital platform, as well as outdoor media at prominent locations

     

  • The campaign aims to stir their conscience and make them reflect on their apathy

    Maruti stresses need for road safety via new campaign

    By A Correspondent

     

    India features as one of the countries with the highest rate of road accidents in the world. And Maruti Suzuki, being a leader in the Indian automotive industry, has, for long, been going that extra mile to spread road safety awareness and bring about change. As part of its efforts in the same direction, Maruti Suzuki has come out with its latest communication campaign on road safety – a series of 8 films that take on the challenge of positively impacting people’s attitude towards road safety.

     

    The films are not so much about educating road users and creating road safety awareness amongst them, as they are about changing their attitude of apathy towards road safety. It is this apathy that Indian road users can sometimes have towards traffic rule violations, which has dire consequences for them and fellow road users. The campaign aims to stir their conscience and make them reflect on their apathy.

     

    More than spreading awareness, Maruti Suzuki is hoping for an attitude change amongst road users, as an impact of the campaign. Road users are generally aware of rules in case of the most common traffic rule violations, such as not wearing seatbelt/helmet, not stopping before zebra crossings etc. What they lack is an attitude of concern towards the grave consequences that may arise owing to their violations. Hence, the intent is to create a conscience for road safety rules, which are otherwise most commonly neglected.

     

    The films cover subjects which are integral to our everyday living – giving way to ambulances, saying no to drunk driving, always wearing a seatbelt, lane driving, avoiding phone calls while driving etc. The plot of each film lets you pause and ponder about your own behavior.   The campaign features 8 TVCs on road safety, conceptualised by Dentsu Creative Impact, Gurgaon, addressing the issues of non-adherence to the road safety rules and norms. The thought behind the communication is “If we know it’s wrong, why do we still do it?”

     

    Speaking on the films Vinay Pant, AVP, Marketing, Maruti Suzuki India Ltd., said “It’s a Hard-hitting campaign, rooted in on-road insights. Our desired impact would be that people are moved to think and reflect on their attitude. Intent is that every time people are breaking a traffic rule out of apathy, they should be reminded of these films, hopefully have a change of heart and start making the roads safer.”

     

    Mahesh Rajoria, AVP, Driving Training, Maruti Suzuki India Ltd., said “Being a leader in the Indian automotive industry, Maruti Suzuki, has always gone beyond providing people with mobility solutions. We always go an extra mile to ensure the well-being of our society. We believe that it is our responsibility to work towards making the Indian roads safer and our teams work tirelessly to spread awareness about safe driving and traffic regulations.”   Amit Wadhwa, Branch Head & SVP, Dentsu Creative Impact, adds “Since the start, the intention was to look out for new and unconventional ways to communicate a simple message of road safety. With a strong insight, we feel we can reach out to those who may not always break the rules because they want to, but because they are so used to it by now that it has become a part of them. And our honest effort, is to at least make them think before they act.”

     

    Soumitra Karnik, NCD, Dentsu Creative Impact, said “We believe in developing strong campaigns using consumer insights as a base, so that the message reaches the right segment. With the core insight of ‘If we know it’s wrong, why do we still do it?’, the expectation is to touch base with each individual.”

     

  • The campaign is aimed at leveraging the popular Navratri festival to strengthen its connect with customers and promote sales

    Dentsu Creative Impact creates exclusive campaign for Maruti Suzuki Celerio for Gujarat

     

     

    Maruti Suzuki has geared up for the festive season with the roll out of ‘CelerioDilThi Gujarat Maate’, a special campaign designed by Dentsu Creative Impact exclusively for the Gujarat market.  The campaign is aimed at leveraging the popular Navratri festival to strengthen its connect with customers and promote sales.

     

    This is for the first time that Maruti Suzuki is organizing such a customized market-specific campaign to connect with the customers at a local level in Gujarat. The campaign includes a host of interesting activities including TV commercials, print advertisements, radio spots, digital, cinema and outdoor, which are designed in Gujarati language and reflect the unique culture of the state. All these activities will reach out only to the audience of Gujarat.

     

    Elaborating on the campaign, Vinay Pant, Head of Marketing, Maruti Suzuki India said, “This is for the first time Maruti Suzuki is doing such an innovative campaign at a local level. The flavors of Gujrat and Navratri as an occasion were specially used to create a bond at a local level and bring out various aspects of the brand and the product. With this step we hope to further strengthen the success of brand Celerio that already has been doing exceptionally well since launch.”

     

    According to Amit Wadhwa, Branch Head, Dentsu Creative Impact, “To unlock the full value of the customer in a local campaign like this, it was imperative that we talk to the customer in his language and create empathy for the brand. Navratri, the biggest festival in Gujrat, gave us the opportunity to create a connect between the people of Gujrat and the brand. The campaign aims to reflect on the different aspects of their life and how the brand and the product compliments them.”

     

    The campaign will run from 11th Sept to 22nd Oct’15. Other activities during the period include display at malls, bowling alleys and a digital engagement contest ‘Style Icon’ of Gujarat.

     

    Celerio was launched by Maruti Suzuki in 2014 and has already crossed the 1 lakh sales milestone. It was the first car to introduce the Auto Gear Shift transmission in India. Celerio is available in Petrol, CNG and Diesel fuel options. Celerio diesel with a fuel efficiency of 27.62 km/l ranks among the top three most fuel efficient vehicles in India.