MxMIndia

Tag: Vikrant Mudaliar

  • Encourages users to build the best team on the Dream11 App

    Tilt Brand Solutions partners with Dream11 for campaign

    By Our Staff

    Fantasy sports platform Dream11 has launched an ad campaign in association with Tilt Brand Solutions. The campaign encourages users to apply their skills to build the best team on the Dream11 app. There are 12 films in all, six of which are part of the #TeamHaiTohMazaaHai campaign. The other six films are part of the #Dream11PeDimaag campaign. It features MS Dhoni, who urges the viewers to use their “dimaag” on Dream11.

    Said Vikrant Mudaliar, Chief Marketing Officer, Dream Sports & Dream11: “Our partnership with Tilt Brand Solutions has delivered successful and memorable campaigns in the last three years. The 2021 IPL advertising campaign features films that bring together the joy of playing cricket with friends as a team, making it extremely relatable to all cricket fans.”

    Added Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions: “Each year we set out to bring alive Dream11’s mass appeal on the country’s biggest stage while keeping the cricket fan bang in the middle of it all. While our first campaign, #TeamHaiTohMaazaHai brings together the country’s 2 biggest passions – Cricket and Bollywood, our second campaign, #Dream11peDimaag urges fans in a fun way to use their knowledge and intelligence in this game of skill.”

     

     

  • It comprises a series of six films in six languages, conceived and created by Tilt Brand Solutions and shot by Nirvana films

    Tilt Brand Solutions unveils cricket-themed campaign for Dream11

    By A Correspondent

     

    Dream11 has launched its campaign titled ‘Ye Game hai Mahaan’ – an ode to India’s favourite game and the fans who continue to make it so.

     

    A series of six films in six languages, conceived and created by Tilt Brand Solutions and shot by Nirvana films, attempts to immortalise the love and dedication amongst everyday fans for the game.

     

    Speaking about the campaign Vikrant Mudaliar, Chief Marketing Officer, Dream11, said: “With a strong user base of over 5 crore fans, Dream11 has established itself as the leader of the Indian sports gaming industry. This IPL season, our campaign takes an innovative route for the brand’s storytelling, by paying an ode to the most loved sport in India and its passionate fans. The campaign attempts to further establish Dream11 as the platform where every fan can connect with their favourite sport. Dream11 celebrates this passion and emotional connection of fans with cricket through – “Ye Game hai Mahaan”. We are confident that the brand campaign will resonate with cricket fans and our users across the country, stirring memories of their experiences with the sport.”

     

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “Cricket in India is still so popular not just because of the game and its players, but arguably more so, because of the fans who are obsessed with it. The films showcase acts of dedication and heroism of fans for the cause and sake of cricket. These films truly are, made about cricket fans for cricket fans.”

     

     

  • Dream11 recently launched their new campaign featuring the Padma Bhushan awardee iconic cricketer Mahendra Singh Dhoni

    Wavemaker India bags media mandate for Dream11

    By A Correspondent

     

    Wavemaker India has been appointed as the media partner for Dream11.  Speaking on the win, Kartik Sharma, Managing Director – Wavemaker said: “We are truly honoured that Dream11 appointed us as their media AOR. I am confident that with our domain expertise and knowledge on sports marketing, we will create interesting campaigns to develop this category further. We are extremely happy to be associated with them.”

     

    Speaking on the appointment, Vikrant Mudaliar, CMO, Dream11 said: “After evaluating multiple agencies for handling Dream11’s media mandate, we decided to partner with Wavemaker.  Their grasp of our category, a well-built sports practice, clubbed with their industry proficiency makes them a terrific team to work with. We look forward for a great association with team Wavemaker.”

     

     

  • The account was won without a multi-agency pitch

    Leo Burnett Orchard wins creative duties of Dream 11

    By A Correspondent

     

    Leo Burnett Orchard has won the creative mandate for sports tech startup Dream11. Fantasy Sports, one of Dream11’s specialised offerings, is a game of skill that offers Indian sports fans a platform to showcase their knowledge. Fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans. The brand recently announced MS Dhoni as its brand ambassador.

     

    As part of its new duties, Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.

     

    Speaking about bringing Leo Burnett Orchard on board, Vikrant Mudaliar, CMO, Dream11, said: “We found in Leo Burnett Orchard a team that understood the vision and need for our brand – Dream11. The team’s understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand’s journey.  We are happy to start this association.”

     

    Mahuya Chaturvedi

    Added Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard: “We are extremely proud and energised with this win. Dream11 is a leader in building Fantasy Sports in our country and we are proud partners in developing this category. Our strength of being a young, energetic team, with a mix of big ideas and aggressive digital content creation helped us win this account. As we scale Leo Burnett Orchard, a diverse set of brands and categories, coupled with new age marketing and communication skills, will pave a blazing way ahead for us.”

     

     

  • Happy mcgarrybowen is mandated with redesigning the brand’s logo, along with creating a comprehensive visual identity guidebook

    Dream11 partners with Happy mcgarrybowen to unveil new brand identity

    By A Correspondent

     

    Happy mcgarrybowen has been roped in by Dream11 to create its new brand identity.

     

    Commenting on the rebranding exercise, Vikrant Mudaliar, CMO, Dream11 said: “We found Happy mcgarrybowen’s design strategy true to our brand’s ethos, and their experienced team came with a dynamic & youthful vibe – everything that we wanted to take our brand identity to the next

     

    Added Praveen Das, MD, Happy mcgarrybowen said: “We have a talented, seasoned and specialised design team that has been creating waves for quite a few clients in the recent past. We are very happy to put our best foot forward for Dream11 and we look forward to taking the brand places in the coming months.”

     

     

  • Known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand

    Ranbir is Yatra’s brand ambassador

    By A Correspondent

     

    Yatra.com has announced Bollywood superstar and youth icon Ranbir Kapoor as its brand ambassador. Speaking on the association, Sharat Dhall, COO (B2C), Yatra.com, said: “Today Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

     

    Commenting on the occasion, Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said: “With Ranbir Kapoor coming on-board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication.”

     

  • The One Digital Entertainmenttalent ​wil create a special Yatra playlist as a part of the association

    Yatra.com partners with Prajakta Koli to create engaging experiences

    By A Correspondent

     

    Prajakta Koli

    Yatra.com has partnered with YouTube sensation PrajaktaKoli, a One Digital Entertainment talent. Koli, who has over 1 lakh subscribers on her channel, will create a special Yatra playlist called ‘Mostly Yatra’.

     

    Known for adding humourto the most mundane things that we come across in our daily life, through this series, she will be seen imparting her ‘Yatragyaan’ which is her witty take on being a traveler and various experiences and encounters that one comes across while you are travelling. The playlist consist of videos that range from the types of people on a road trip to the types of Indian travellers. ‘Mostly Yatra’ is a fortnightly property with videos being released every alternate Thursdays on Prajakta’s handle.

     

    Commenting on the association,Gurpreet Singh Bhasin, COO and co-founder of One Digital Entertainment said: “It’s great to be able to collaborate with India’s leading travel website, and for them to be interested in PrajaktaKoli only reinforces our belief in the digital talent we nurture. Mostly Yatra is a great concept and Prajakta being youth favorite because of her relatable fresh and quirky content, we are sure to appeal to the masses. This is a great collaboration for all three brands we think – Yatra.com, One Digital Entertainment and PrajaktaKoli.”

     

    Said ​Vikrant Mudaliar, CMO, Yatra.com: “Yatra has always been exploring new and innovative digital ideas. With youth being the largest consumer of digital content and Prajakta, being such a popular youth icon, we decided to collaborate with her. The idea was to showcase a light hearted, tongue – in – cheek take on various travel situations and that’s exactly what has been executed very well by Prajakta and her team.”

     

  • New logo conveys a seamless travel experience delivered via Yatra's new marketplace model

    Yatra unveils new brand identity, seeks to connect with the new-age traveller

     

     

    Yatra has revealed its new brand identity and logo. The new identity captures the fluidity and smoothness of travel experiences that today’s Indian traveller seeks.

     

    Commenting on the occasion,Sharat Dhall, COO (B2C), Yatra said: “Today we are much more than a booking site for flights, hotels and packages. We are a travel marketplace. And our new logo symbolises just that. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, home stays, activities and cruises.”

     

    Speaking on the new brand identity, Vikrant Mudaliar, Chief Marketing Officer, Yatraadded: “The change in brand identity is not only about the change in logo and colour but also a change in what the brand stands for along with the branding elements such as tonality, communication, look and feel. The new red logo showcases the richness of our experience and the expansive depth of our product portfolio. It also helps us to stand out in an increasingly cluttered media environment and at the same time lends a sense of confidence and reliability to our brand. The changed Yatra logo is fluid, just like travel should be.”