Aditya Birla Health Insurance Co Limited (ABHICL), the health insurance arm of Aditya Birla Capital, has teamed up with actor Vikrant Massey to unveil a campaign for its recently launched product, Activ One.
Commenting on the campaign, Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance, said: “As a brand, ABHI has consistently led the way in incentivized wellness, offering a ‘Health-First’ approach that sets us apart in the market. With this campaign, we are emphasizing how Activ One not only addresses health insurance needs but also empowers policyholders to achieve their healthiest self. We’re delighted to have Vikrant Massey as the face of the Active One. His relatable persona resonates with diverse audiences, aligning seamlessly with ABHI’s vision of providing accessible health insurance to customers from all backgrounds.”
Added Darshana Shah, Marketing Head, Aditya Birla Capital: “At ABHI, promoting a healthy lifestyle and holistic well-being has always been our priority. Activ One is thoughtfully crafted to cater to the diverse needs of consumers across different health and life stages. We’re excited to have Vikrant Massey as the brand ambassador for this new campaign. It will further strengthen Activ One’s compelling narrative and reach and inspire customers to embrace a healthy lifestyle.”