MxMIndia

Tag: Vikrant Khanna

  • Company introduces white label solution with pay-per0use based on hours of content streamed

    Mogi to launch branded OTT app

    By A Correspondent

     

    Mogi, an AI-enabled video tech startup, has announced the launch of a white label solution with which content companies can launch their branded app and start monetising via subscription or ad revenue streams.

     

    Commenting on the announcement, Vikrant Khanna, Co-founder and CEO of Mogi said, “Mogi is a cutting edge, AI based video tech start up that has the vision to be a catalyst in this process and democratize the OTT industry, with the launch of our white label OTT solution we wish to empower companies that are creating content to start monetizing it by launching their own branded app in just 24 hours. The best part is there is there is no upfront cost for it, they can simply pay per use ie. based on the number of hours of content they stream. We are already finding tremendous interest across content genres such as media, entertainment, sports, religion, education & training, not just from India but the overseas markets as well”.

     

     

  • ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets

    ZenithOptimedia wins media duties of HomeShop18

    By A Correspondent

     

    ZenithOptimedia has won the media planning and buying mandate of HomeShop18, India’s leading television shopping channel. ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets.

     

    Hari Krishnan, Managing Director of ZenithOptimedia says, “This is a sizeable win for ZenithOptimedia India. There are millions of homes that consume content through television, but may not have access to the internet. Home shopping will continue to deliver in mass reach and volume sales, as the cable and satellite footprint expands in the country. HomeShop18 pioneered the concept of shopping from home in India, and made consumers aware of the comfort attached to it. It is a matter of great pride for us, to be partnering with them.”

     

    Vikrant Khanna, Chief Operating Officer Homeshop18 commenetd, “HomeShop18 has a diverse customer base with a fairly expansive reach through the television channel as well as its web and mobile presence. To reach out to our customers across the country, ZenithOptimedia seemed like an obvious choice based on their trenchant understanding of the Indian market and the ability to tap the burgeoning home shopping segment. We look forward to a rewarding partnership with them.”

     

  • The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month

    MindShift’s campaign for HomeShop 18 draws good response

    Mind Shift Interactive has completed a comprehensive and impactful digital and social media campaign for Home Shop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month. The campaign was implemented with a digital marketing mix of social media -Facebook, YouTube and Twitter and an interactive microsite- www.shoppingmakesmehappy.com. The customers were also engaged through HomeShop18’s email subscribers their TV, web and mobile application.

     

    Zafar Rais, CEO of MindShift Interactive, expresses, “Consumers are increasingly making all their decisions through the digital medium, and hence, introducing the mascots through this route was an important part of the launch. With an interactive website launching the TVC and social media and mobile being used like never before, we’ve created a seamless connect between traditional and digital media to take it forward and create buzz, resulting in a MindShift within the advertising space. Being the first to use WhatsApp messaging without being invasive created an innovation within mobile marketing that was very well received.”

     

    Speaking about the campaign, Vikrant Khanna, CMO, HomeShop18 said, “We are delighted with the response that we have received from HomeShop18’s ‘Shopping Makes Me Happy’ campaign. The blend of traditional and digital media, ensured reaching out to each of our customer segments. The TVC, assured mass reach and digital engagement guaranteed content for all. Using the loveable and clutter breaking cats across digital through a specialized micro site, WhatsApp, memes and engaging contests has ensured success in the form of business impact and buzz for our brand.”

     

  • The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore.

    Madison Media wins HomeShop18 Media AOR

    By  A Correspondent

     

    Madison Media Group has been appointed as the media Agency on Record for leading shopping channel  Homeshop18. The account will be handled by Platinum Media in Delhi. The account was previously handled by Mindshare and the estimated media spend is in the range of Rs 30 crore.

     

    Vikrant Khanna

    Commenting on this, Vikrant Khanna, Chief Marketing Officer, HomeShop18 said, “Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India’s leading virtual commerce player. Having worked with Madison in the past I know that Madison is best equipped to help us  reach our intended audience in the most economical and integrated way.”

     

    Says Basabdatta Chowdhuri, CEO, Platinum Media, “We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country.”

     

    According to a communique, Madison Media has been on an account winning spree, having recently won a host of new businesses including Raymond Apparel, Piramal Healthcare, Epic Channel, McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

     

  • Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances

    HomeShop18 appoints Vikrant Khanna as CMO

    By A Correspondent

     

    Vikrant Khanna

    HomeShop18, the ecommerce and homeshopping TV channel network of the Network18 group, has announced the appointment of Vikrant Khanna as Chief Marketing Officer for its TV, Web and Mobile business. In his new assignment with HomeShop18, Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances.

     

    Mr Khanna has a 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints. He has worked with brands like Airtel, Dabur India, General Mills and ICI Paints. At Airtel he was the VP Consumer Engagement and Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship.

     

    On the appointment, Sundeep Malhotra, Founder and CEO, HomeShop18 said: “We are glad to have Vikrant head our marketing team. He brings years of rich experience in Business & Marketing roles across various industries. Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise and take HomeShop18 brand to newer heights.”