MxMIndia

Tag: Vikramjeet Singh

  • Nycil is popularly known for its anti-bacterial properties and its efficacy in curing and preventing prickly heat problems

    Nycil back with a new brand proposition for summer

    By A Correspondent

     

    Nycil, the prickly heat powder from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition. Focusing on five summer problems of the skin such as sweat, body odor, rashes, itching and prickly heat, the brand advocates enjoying summers without any tension, with the protection of Nycil. With a heritage of more than 50 years, Nycil is popularly known for its anti-bacterial properties and its efficacy in curing and preventing prickly heat problems.

     

    Creatively conceptualized and executed by McCann, the campaign advocates the use of Nycil to fight against common skin problems caused during summer. The film starts with a young boy reluctant to play out in the sun fearing it would cause skin problems like sweat, stickiness, odour, rashes and prickly heat. Just then his friend’s mother intervenes to explain to the kids how the right powder can prevent skin problems during summer.

     

    Commenting on the new campaign, Vikramjeet Singh, CMO, Kraft Heinz India said, “Nycil enjoys the position of a market leader across the country and it is the most preferred powder in the PHC (prickly heat & cooling) category. Through this new campaign, we aim to educate the consumers on using Nycil for the 5 common summer skin problems; which no other PHP can effectively claim to cure. This was a natural progression since the brand is clinically proven to fight the bacteria that cause skin problems led by summer”.

     

    Speaking from a creative perspective, Suraja Kishore, National Planning Head, McCann said, “Nycil is a heritage brand with very strong associations on prickly heat. The challenge was to reinforce Nycil as the expert solution for summers. We are happy to bring to life the proposition in an engaging set up of kids’ banter.”

     

  • The campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water

    Glucon-D’s new campaign joins forces with water this summer

    By A Correspondent

     

    Glucon-D from the Kraft Heinz Company has unveiled its new campaign ‘SirfPaanNahi, Glucon-D walaPaani.’ The campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water. The ad film created by McCann shows a group of kids playing Kabaddi in the scorching heat. After winning the match, the protagonist of the film, a school kid, returns home after the game and approaches the refrigerator to fetch a bottle of water. The mother stops him saying “Don’t just drink water, add Glucon-D to the water” to get instant energy. The film ends with a refreshing reminder “SirfPaaniNahi, Glucon-D walaPaani” to reinforce the importance of consuming Glucon-D with water to beat exhaustion caused due to harsh summer.

     

    Commenting on the campaign, Vikramjeet Singh, CMO of Kraft Heinz India said: “In summers, heat and high humidity lead to exhaustion. Glucon-Daims to educate the consumers about the benefits of adding Glucon-D to water to quickly restore the lost glucose, minerals and vitamin levels in the body after spending long hours in the sun.”

     

    Added Suraja Kishore, National Planning Head, McCann: “Being the market leader, Glucon-D’s task is to grow the category and we went single-mindedly towards that end to chase ‘only water’ consumption occasions in summers. Through the campaign ‘SirfPaaniNahi, Glucon-D walaPaani’, we wanted to highlight the superiority of Glucon-D in recharging the body and providing instant energy.”