MxMIndia

Tag: Vikramaditya Motwane

  • The campaign ad film is conceptualized by RedFuse, WPP’s integrated communications partner to Colgate India, and is directed by director Vikramaditya Motwane

    Colgate’s new campaign showcases journey of elderly singles

    By A Correspondent

     

    Colgate-Palmolive (India) Limited has written to us about a new communication under its ‘Smile karo aur shuru ho jao’ campaign.

     

    Talking about the TVC, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said: “While the pandemic has been a time of uncertainty and difficulty, it has also given people a chance to reflect and reassess their individual life journeys. One such opportunity for revaluation is the challenge of loneliness faced by elderly single people who often remain single burdened by the fear of social judgement in starting afresh and finding companionship. Our story, narrated wonderfully by Deepti Naval, encourages people to be positive and look beyond the worry of what society might say and celebrate their lives fully. We, at Colgate, strive to tell such stories to inspire hope and courage to reimagine a better future…and smile karo aur shuru ho jao.”

     

    The campaign ad film is conceptualized by RedFuse, WPP’s integrated communications partner to Colgate India, and is directed by director Vikramaditya Motwane.

     

    Said Delna Sethna, Executive Creative Director, RedFuse: “Since the beginning, Colgate’s Smile karo aur shuru ho jao campaign has narrated stories of confidence and courage. The latest ad film touches upon the topic of remarriage, which is known to be a sensitive topic in India, especially among women. We want to encourage conversation on this often taboo subject and try to normalize the culture of women in India remarrying, for whatever reason they deem worthy. The overall aim of the film is to encourage optimism and to look beyond the fear of judgement and act with the hope of a positive future.”

     

     

  • Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours

    O&M launches new campaign for Cadbury Dairy Milk

    By A Correspondent

     

    Ogivy & Mather has unveiled a new campaign highlighting the launch of two limited edition variants – Black Forest and Coffee Almond. With friendship day around the corner, Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other’s lives, just like its range of flavours.

     

    Prakash Nair, Senior VP and Neville Shah, Group Creative Director, Ogilvy & Mather said: “India has an emotional relationship with CDM. To India, CDM is more than just a chocolate. The challenge was how to present the multiple flavour offerings from CDM and build on the emotional bond. Friendship Day which is coming up in August, presented the right backdrop to land this offering. It was simple, really. Because if we look at our own lives, we all have different friends and each one adds a special flavour to our lives. The idea just simply fell in our lap.”

     

    Prashant Peres, Director – Marketing (Chocolates), Mondelez India said: “For many years now, Cadbury Dairy Milk has represented a plethora of emotions, from shared values such as family togetherness, to shared good feelings and collective joy. This  Friendship  Day,  we  want  to  celebrate  another  very  important part  of  our  relationships  –  our  friendships.  Just  as  every  friend add a  special  flavour  to one’s  life, the  variety of Cadbury Dairy Milk flavours like Original, Fruit & Nut, Crackle, Roast Almond and our new limited edition flavours – Coffee Almond & Black Forest will add a special flavour to this day. Our new television commercial also supports this thought.”

     

    This film has been produced by Remarquer Films and directed by Vikramaditya Motwane, an acclaimed film director and screen writer.

     

  • The 2014 DISS edition saw India emerge as the second biggest contributor of entries behind Russia that led the way with the highest number

    DISS 2014 showcases motivational entries from India

    By a correspondent

     

    The 2014 edition of the ‘Done in 60 Seconds’ competition saw a host of participants from across India sending in their entries to the coveted event.

     

    In November 2013, Jameson and Empire Magazine opened the ‘Done in 60 Seconds 2014’ competition with Talenthouse India to challenge budding filmmakers to recreate classic Hollywood films in less than 60 seconds. Celebrating the golden era of Hollywood, 130 shorts films were crowdsourced on Talenthouse’s platform. Globally, in 2014, India emerged as the second biggest contributor out of 16 countries with Russia having the highest number of entries. This prestigious ranking was achieved by a massive number of entries from Mumbai (50 participants) followed by Delhi and Kolkata with 13 and 12 entries respectively. Bangalore, offered 11 short movies for this competition.

     

    The Indian leg of the globally renowned competition saw acclaimed filmmaker Vikramaditya Motwane and film critic Anupama Chopra select India’s entry for the Jameson Empire Awards 2014 from twelve outstanding short-films at the National Grand Finale that was held on 21st February 2014. The winning entry was a one minute short film by Ritesh Varma who recreated the Charlie Chaplin classic, Modern Times in sixty seconds. His film will go on to be featured at the star-studded Jameson Empire Awards 2014 in Britain next month.

     

    Commenting on the event, Arun Mehra, CEO, Talenthouse said, “Talenthouse India today is a promising platform for young filmmakers to showcase their talent. In the past year alone, we have showcased over 1000 short films from over 200 amateur filmmakers. The Jameson Empire Done in 60 Seconds competition is a testament of our mission to provide life-changing career opportunities to artists.”