MxMIndia

Tag: Vikram Tanna

  • The AVOD platform offers consumers 50,000+ hours of premium content from over 25 content partners

    Mzaalo to allow users to watch content, win rewards

    By A Correspondent

     

    Mzaalo, a blockchain-based video streaming application, has announced the launch of its AVOD platform.

     

    The AVOD platform offers consumers 50,000+ hours of premium content from over 25 content partners. The content library features a mix of Bollywood and regional movies, originals, music videos, linear television programing and more that will be available in Hindi and nine other Indian regional languages.

     

    Commenting on the launch, Vikram Tanna, COO, Mzaalo said: “Technology is increasingly becoming the centre of every human interaction. Also, brands today are adopting to innovate and engage with users by creating bespoke, experiences without disrupting the entertainment journey. Mzaalo’s consumer centric ecosystem is the first to reward consumers for their time and attention. Moreover, our engagement algorithm is designed for advertisers to build valuable user–brand experiences based on data transparency and privacy.”

     

    According to a communique, Mzaalo has conducted consumer research across the country to understand user sentiments towards sharing personal data on various platforms and the process of selecting winners and rewarding customers. Understanding the requirement of user privacy and data protection, Mzaalo created an ecosystem that addresses consumers’ needs by providing a rewarding entertainment experience in a trusted environment.

     

     

  • The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil

    Discovery Kids’ propagates self-defence to schoolkids

    By A Correspondent

     

    Discovery Kids has announced the launch of an all India School Contact programme titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country. Little  Singham, as a part of the school contact programme, will sensitise young minds about the importance of self-defence. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil.

     

    Said Vikram Tanna, Head of Advertising Sales, Discovery Communications India: “This special school contact programme will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.”

     

     

  • The winning team and the runner-up teams will get an all-expenses paid trip to NASA

    Discovery India and Byju’s unveil an integrated school quiz show

    By A Correspondent

     

    Discovery Communications India and Byju’s have joined hands to launch an integrated school quiz show – Discovery School Super League. The show will reach out to 12000+ schools across 30 States and Union Territories hosting the initial on-ground round, targeting 25 lakh students in the age-group of 8 to 14 years.

     

    Layered into three rounds – at School Level, City Level and State level, the quiz will culminate into a 6-episode TV quiz show which will premiere on Discovery Channel, Discovery HD World, Discovery Science & Discovery Kids starting Feb 2019.The winners of the inaugural edition will get a special prize of an all-expenses paid trip to NASA.

     

    “We are delighted to partner with Byju’sand build a truly integrated 360-degree IP revolving around learning and fun or self-initiated learning. Our aim is to make the show as the gold-standard in quiz contests across the country,” said, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India.

     

     

  • Geetanjali will work closely in association with Vikram Tanna

    Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

    By A Correspondent

     

    Geetanjali Bhattacharji

    Discovery Communications India has appointed Geetanjali Bhattacharji, erstwhile CEO of Spatial Access as the Head of Brand Partnerships & Content Integration, based out of Mumbai.

     

    In her new role, Bhattacharji will work in close association with Vikram Tanna (VP, Advertising Sales & Business Head of Regional Clusters), and will focus on creating engaging content partnerships with brands.

     

    Said Karan Bajaj, Senior Vice President & General Manager, South Asia, Discovery Communications India: “It is an opportune time to have a content and media optimiser like Geetanjali on board. Discovery Jeet’s content is under development, besides we have been working to make the brand proposition of each of our marquee channels more focussed towards specific target audiences. Geetanjali’s skills and understanding for this space will help deliver impactful, purpose-driven partnerships to Discovery’s valued brand partners in their quest to reach diverse and evolving audience communities.”

     

    Said Bhattacharji: “I am extremely excited about being part of a journey that delivers to millennials meaningful content that entertains and yet provokes thought. Given the fragmentation of consumers, Jeet fills a clear gap in the Hindi GEC space: providing relevant content choices to male millennials and Tier II & III families who aspire to be a part of the change around them but are missing out on the action.