MxMIndia

Tag: Vikram Pawah

  • DigitalF5 to work on complete creative mandate for BMW Motorrad in India

    BMW Motorrad appoints DigitalF5 as its creative agency

    By A Correspondent

     

    BMW Motorrad, a subsidiary of the BMW Group which started operations officially this year, has appointed DigitalF5 to manage its complete creative mandate. DigitalF5 will manage creative, internet, social content and digital media buying. The account will be serviced from DigitalF5’s Delhi office.

     

    Said Vikram Pawah, President, BMW Group India: “The entire BMW brand is emotionally charged by the flair of BMW Motorrad. Today, BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see tremendous potential in this country and we are pleased to work with DigitalF5 to build unique brand identity with creative initiatives and innovative ideas.”

     

    Barin Mukherjee

    Added Barin Mukherjee, Co-Founder and CEO, DigitalF5L “The DigitalF5 team is delighted to have been appointed following, what is probably, the most prestigious pitch of the year for us. We are incredibly excited and look forward to work on new opportunities with BMW Motorrad in India and trigger a new era of motorcycling which expresses a certain lifestyle and manifests the motto Make Life a Ride.”

     

  • The mandate includes media investment and strategic planning in print, television, online, out of home (OOH) and radio

    BMW appoints Lodestar UM as media agency on record

    By A Correspondent

     

    BMW India has appointed Lodestar UM as its strategic media partner. Effective July1, this mandate includes media investment and strategic planning in print, television, online, out of home (OOH) and radio.

     

    Said Vikram Pawah, President of BMW Group India: “The BMW Group has been a pioneer in automotive excellence and the brand stands for emotion, design and heritage with a promise of providing high quality products and services, today and in the future. This philosophy has been an integral part of our brand campaigns for our products and services. We are looking forward to work with Lodestar UM to further build the BMW India brand with new initiatives that are based on strong local insight and innovative ideas. The Lodestar UM team has impressed us with its great strategic media approach and buying efficiency, and we look forward to a wonderful working relationship with them.”

     

    Added Nandini Dias, Chief Executive Officer, Lodestar UM India: “UM handles the BMW account globally in more than 44 markets and we are delighted that this mandate has now been extended to India. This automobile behemoth is one of the leading global brands in the luxury car market. The media mandate is a validation of our global philosophy of better science and better art that delivers better outcome to our clients, in the media moments that matters the most.“