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Tag: Vikram Pandey

  • Campaign film created by Leo Burnett

    Kurkure launches new sub-brand ‘Kurkure Playz’

    By Our Staff

     

    Kurkure snacks has unveiled a new TVC campaign celebrating its new sub-brand – Kurkure Playz. Kurkure Playz comes in two international dairy flavoured offerings, Kurkure Playz Puffcorn and the all-new Kurkure Playz Pastax. Kurkure Playz Puffcorn has a distinct shape with a light texture and comes in cheese flavour whilst the all-new Kurkure Playz Pastax has a creamy, herb and onion flavour in a pasta-shaped bite.

     

    Speaking about the new film, Neha Prasad, Associate Director and Brand Lead, Kurkure said: “Kurkure has always kept its consumers at the centre and connected with them through innovative product offerings and quirky, masaledaar storytelling. The Kurkure Playz launch is a big entry in the rapidly growing soft texture snacks in two formats – puffed and pellet. We are excited about our new ‘Halke Mein Lo’ campaign, as it encourages the youth to not get hassled by the daily squabbles and to take a lighter approach to life by adding a dose of masti to any given situation.”

     

    Further discussing the campaign, Vikram Pandey (Spiky), National Creative Director – Leo Burnett added: “The film introduces the new Kurkure Playz and while we wanted to keep the light-hearted quirky tonality of Kurkure, we also wanted to add a playful dimension to the new products. We bring this alive with our ‘Halke Mein Lo’ proposition – where the film places the characters in extraordinary situation of finding a ghost in the room. However, the story takes an unusually cool and hilarious turn when the protagonist takes things lightly.”

     

  • Conceptualised and created by Leo Burnett

    Anchor Panasonic promotes switches range in latest TVC

    By A Correspondent

     

    Anchor Panasonic takes the ‘Naye India ke badhte load ke liye’ proposition further in their third campaign for their wiring devices (switches) with a quirky take on the selfie-obsessed social media generation. The campaign has been conceptualised and created by Leo Burnett India.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions: “We aim to deliver products that surpass the consumer expectations and fulfil the growing demands of new India. With the new ad campaign, ‘Naye India Ke Badhte Load Ke Liye’, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”

     

    Speaking about the campaign Vikram Pandey (Spiky), National Creative Director Leo Burnett India says “Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.”

     

     

  • They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia

    Leo Burnett elevates Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to NCDs

    By A Correspondent

     

    Top L-R – Rajdeepak Das, Sachin Kamble Bottom L-R – Spiky, Prajato Guha

    Leo Burnett India has announced the promotion of Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to National Creative Directors. They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia, and Dheeraj Sinha, Managing Director – India and Chief Strategy Officer, South Asia. Prior to their promotions, the trio has been Executive Creative Directors in Leo Burnett’s Mumbai office.

     

    Speaking about the elevation, Rajdeepak Das said, “Sachin, Projo (Thakurta) and Spiky (Pandey) have been the engines driving the creative culture at Leo Burnett. They have been leading the Fight Club (the creative brain trust of the agency) to produce and incubate new-age work done for some of our biggest brands – ‘The Nation’s Bike’ and ‘Invincible Indians’ for Bajaj V, ‘Salaam Loans’ for Tata Capital – among so much more for Google, HDFC Life and others. They have been responsible for winning multiple Cannes Lions, One Show and D&AD awards for our clients. Most importantly, they have been the true flag-bearers of the Humankind philosophy and the open-collaboration culture of the agency. It is this spirit that has helped name Leo Burnett India as the Agency of the Year 2018 among our 86-office network.”

     

    Dheeraj Sinha

    Speaking about the promotions, Sinha said: “The greatest thing about Leo Burnett is the ‘boundarylessness’ of our talent. Our best talent is available for our clients irrespective of their geography. Projo, Sachin and Spiky have done a spectacular job of the creative product which has won accolades at Cannes Lions, Spikes Asia and consistently gotten a 7+ on the Leo Burnett GPC scale. They have contributed hugely to the new business wins of the agency and have added value to clients across offices. These promotions are a formalisation of the roles that they are already playing. These elevations are timely as we enter 2019 on the back of great momentum of 2018, both, in terms of business growth and global recognition.”

     

     

  • Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India

    Leo Burnett unveils new campaign for Gagan Oil

    By A Correspondent

     

    Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India.

     

    Speaking about the new campaign, Milind Acharya, Head of Marketing at Bunge India said: “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude. This attempt is also the same, whereby, we are simply telling consumers to ‘celebrate Holi with colours and food’. Yes, in our own unique

     

    Throwing light on the campaign, Vikram Pandey, Executive Creative Director, Leo Burnett India said: “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘KhaoGagan, RahoMagan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”

     

     

  • For the first time makes use of illusion technique to connect with a niche investor segment

    HDFC Life unveils new ad campaign

    By A Correspondent

     

    HDFC Life has launched a new marketing campaign targeted at a niche investor segment that is well versed with ULIPs and is experienced in online buying. The campaign aims to raise awareness about HDFC Life’s second generation online ULIP – Click2Invest. Click2Invest is a unique online Unit Linked Insurance plan that offers not just financial protection but also a range of investment options. This first of its kind of plan is extremely cost effective as it invests 100 per cent of the premium and only charges fund management fee and a risk premium for mortality cover.

     

    Sanjay Tripathy

    Commenting on the new campaign, Sanjay Tripathy, Senior EVP – Marketing, Product, Digital & Ecommerce, HDFC Life said, “Click2Invest has been a game changing plan for the life insurance industry. It passes all benefits to customers by offering 100% premium investment with just fund management and mortality charges – no premium allocation, policy administration and discontinuance fee. On this aspect, it directly competes with ELSS Mutual funds & at the same time retains all the flexibilities offered by ULIPs.

     

    This is the first time that HDFC Life has created an ad that is not entirely based on the emotional quotient but is banking more on a pragmatic ground of investment versus returns. When an investor puts his money in a financial product, his greatest concern is to know about the returns. We have used this very insight to communicate the simple message of the benefits of Click2Invest. The story of the ad is woven around the low charges and how over a period of time, the reduction in charges helps to build a bigger corpus thereby making Click2Invest a superior investment plan over other ULIPs.

     

    On the campaign, Vikram Pandey, Executive Creative Director, Leo Burnett, said “ULIP Investments are often subject to numerous charges. So they do grow, but not to their best potential. This ad, in an innovative way, explains how a small difference in charges today can lead to a big difference in your final savings tomorrow.”

     

    HDFC Life plans to take its new campaign to the customer through different platforms and intensify the brand experience.

     

  • McCann's campaign for Western Union bagged India's first Gold as Leo Burnett and Cheil win Silvers and BBDO a Bronze

    1 Gold, 2 Silvers,1 Bronze on Day 3

     

    By A Correspondent

     

    “Of course, it feels awesome to win a Gold for something which we had put in a lot of hard work.” That’s Rahul Mathew, Executive Creative Director, McCann Worldgroup India, Mumbai. Mr Mathew and co-exec CD Akshay Kapnadak worked on the Outdoor Lions-winning campaign for Western Union Money Transfer. “It also reinforces the client’s trust on us and our work,” he said. McCann had produced a three-part campaign for Western Union

     

    McCann bagged India’s first Gold in Outdoor Lions for Western Union Money Transfer

     

    Indian entries won four metals on Day 3 of the Cannes Lions 2012. While McCann bagged India’s first Gold for Western Union Money Transfer in the Outdoor Lions, there were two silvers and one bronze in Media Lions. The sole shortlist from India in Creative Effectiveness did not win any metal and in the Mobile Category, there was no Indian shortlist.

     

    Leo Burnett snatched a Silver for Doorstep School in the Best Localised Campaign category
    Cheil won Silver for Samsung Printers in the Best Use of Integrated Media category
    BBDO won a Bronze Lion for its work on Gillette

    The Silver for Leo Burnett came in for Doorstep School for use of media in the Best Localised Campaign category.  Lead credits for the ad: K V Sridhar, National Creative Director, Nitesh Tiwari, Executive Creative Director, Vikram Pandey, Creative Director and Amit Thakur, Art Director.

     

    The other Silver for Cheil was for Samsung Printers for Best Use of Integrated Media. Lead credits for this: Varun Arora, Executive Creative Director,  Shiva Kumar and Dinkar Porwal, Creative Directors and Kamlesh Jangid and Shubhasis Bhatacharjee, Art Directors.

     

    Speaking on the win, Alok Agrawal, COO at Cheil Worldwide India, said, “The Minus One project for Samsung Printer has been winning awards and accolades at various international and Indian festival. So in a way, we knew that the work was a strong contender to be a winner. This is a fine example of a simple yet a powerful idea. One has seen various environment related communication but this is something which each one can practice by just reducing one point size when taking a printout thus reducing the usage of paper. Also the way the entire idea was approached and communicated was unique and caught up on the viral thus helping in winning the Media Lions.”

     

    The Bronze Lion has been won by BBDO for Gillette. The agency’s campaign titled ‘You Shave, I Shave’ . Lead Credits: Josy Paul, Chairman/Chief Creative Officer, Rajdeepak Das, Executive Creative Director, Sandeep Sawant/Josy Paul/Rajdeepak Das. Creative Director, Josy Paul/Yohan Daver/Riti Hamlai/Prakhar Deogirikar/Rajdeepak Das/Sandeep Sawan, Copywriters,  Rajdeepak Das/Sandeep Sawant/Ravi Shanker/Sagar Jadhav/Yohan Daver/Prakhar Deogi, Art Directors.