MxMIndia

Tag: Vikram Kher

  • Sara celebrates her association with the brand through a new commercial

    Sara Ali Khan is now face of JBL

    By A Correspondent

     

    Actor Sara Ali Khan has been chosen as the new JBL brand ambassador. Sara celebrates her association with the brand through a new commercial that captures the imagination of the youth with high-octane graphics, and words inspired by Gen-Y.

     

    Said Vikram Kher, Vice-President, Lifestyle Audio, Harman India: “The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further. Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

     

     

  • The new brand film is a true representation of JBL’s uncompromising quality

    JBL debuts film featuring Ranveer Singh

    By A Correspondent

     

    JBL has unveiled its new film featuring actor  Ranveer Singh urging consumers to ‘Live it real and Live it raw’..

     

    Said Vikram Kher, Vice President- Lifestyle Audio, Harman India: “The new brand film is a true representation of JBL’s uncompromising quality and Ranveer Singh’s indomitable spirit. It is a powerful celebration of the raw potential of our youth and reflects their fearless attitude,”. JBL has always urged its consumers to dare and reach out for the best and the film brings to life our philosophy with perfection. We are confident that the youth across the country will love the uplifting feel inspired by the message.”