MxMIndia

Tag: Vikas Khanna

  • The show is co-created with OTT platform Hotstar

    Quaker India announces Season 3 with Vikas Khanna

    By A Correspondent

     

    Quaker India has announced the third season of its web-series show, ‘Kitchen, Khanna & Konversations’. The new season sees Michelin star chef and face of Quaker Oats, Vikas Khanna presenting breakfast recipes with celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney. Maaney is a Malayalam actor and television presenter, Kapoor is a Bollywood actor and Dhawan a cricketer with the Indian men’s cricket team.

     

    Talking about the web-series, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said: “We are delighted to bring yet another season of Kitchen, Khanna & Konversations. Our young target audience has consistently played back that they’re looking at ways of incorporating oats in their daily routine. Kitchen, Khanna & Konversations! aims to combine the boundless talents of Chef Vikas Khanna, the goodness of oats with some of the biggest youth icons to help deliver this message for our target audience. The very fact that we are now in our third season speaks volumes about the efficacy of the programme.”

     

     

  • To be supported by an extensive social media campaign

    Quaker Oats launches new film with Chef Vikas Khanna

    By A Correspondent

     

    Quaker has unveiled a new film under its ‘Fuel for the Real Fit’ campaign. The film applauds the varied roles in the life of women and showcases how the product provides them with the right fuel to keep them going.

     

    Speaking about the campaign, Dilen Gandhi, Senior Director Marketing, Foods Category, PepsiCo India said: “We often come across individuals, who inspire us to go beyond the ordinary by challenging themselves at every step. It’s their determination and resilience that keeps us going through our journey of donning multiple hats sometimes as a doting mother, a multitasker and more. Our new film is an ode to the spirit of such ordinary individuals, who strive to succeed in their ordinary lives – making their lives more meaningful and inspiring the larger audience out there. We are confident that the consumers will connect and relate to the campaign that holds a message for all.” 

     

    Throwing light on the creative aspect of the campaign, Varun Channa, Senior VP and Managing partner, Wunderman Thompson added: “We extended the campaign with a new story, but this time we looked at things with a new perspective and a wider lens, and what came out was the story of a woman – a role like no other, or perhaps a thousand brought together as one. The odd working hours, the balancing of work and family, juggling every role in between and still managing to get up and do it again the next day personifies not only the Real Fit, but also gives a fresh perspective to how we imagine Real Fitness to be. The film is fast-paced, gritty and fearless, and culminates beautifully with a warm touch, which has always been the philosophy of Real Fitness.”

     

     

  • New series features leading celebrities Nushrat Bharucha, Vishnuu Vishal and others teaming up with Chef Vikas Khanna

    Quaker Oats launches its web series, ‘Kitchen, Khanna & Konversations’

    By A Correspondent

     

    Quaker India has launched its latest web series with Chef Vikas Khanna. The new show, titled ‘Kitchen, Khanna & Konversations’, will have Khanna along actors Nushrat Bharucha, Vishnuu Vishal and social media personalities Kusha Kapila and Dolly Singh. The show focusses on how our favourite recipes can be made nutritious by adding Quaker Oats, while featuring banter between Chef Khanna and the young stars.

     

    Added Nobel Dhingra, Associate Director – Marketing (Quaker), PepsiCo India: “Oats are extremely versatile and can easily become a part of any meal of the day. We constantly receive insights from our young consumers as to how they want to eat healthier and yet don’t want to compromise on taste. Chef Vikas Khanna as our Nutrition ambassador brings authenticity to the series, along with his own brand of charm that makes the series immensely watchable as he interacts with the young celebrities.”

     

     

  • Gadre has also signed on renowned Michelin Chef Vikas Khanna to endorse the brand

    Onads wins creative and digital duties of Gadre

    By A Correspondent

     

    Onads has won both the creative and digital duties of Gadre Marine. The account is estimated to be in the range of Rs 10 crore.

     

    Speaking on the win, Onads founder Jignesh Maniar said, “We are absolutely delighted to work on this business especially because it gives an opportunity not only to build a brand but a new category. Crabsticks is very popular around the world and our mandate is to make it popular in India.”

     

    Gadre has also signed on renowned Michelin Chef Vikas Khanna to endorse the brand.

     

    Gadre Marine, established 1978, is the leading Surimi manufacturer and exporter of highest-quality and best tasting marine products the world over. Gadre Marine is the largest exporter of Surimi Paste made from fish and of value added products made from Surimi. Gadre Sea Food is also the largest exporter of crab sticks in India.

     

    The company has made grand plans to market this product in the Indian markets as they see a strong potential in the product. The product has already garnered a great response in the soft release done at select retailers across India. The vision is now to make this product popular.

     

     

  • Cheil has taken on new team heads for Activations, Interactive and Retail

    Cheil Worldwide SW Asia adds to leadership strength

    Vikas Khanna
    Rajesh Bhatia
    Manish Shukla

    Cheil Worldwide SW Asia has announced the appointments of Vikas Khanna as Head - Activations, Rajesh Bhatia as Head – Interactive and Manish Shukla as Head of Retail.

     

    Mr Bhatia joins from Euro RSCG 4D where he was President; Mr Khanna from G2Rams- a WPP group company aligned with Grey Worldwide where he was VP & Branch Head, and Mr Shukla from Retailscape.

     

    Confirming the appointments, Alok Agrawal, COO, Cheil WW, SW Asia said, “The story of our growth trajectory is already known. Nima’s joining has tripled our creative strength. Now with Vikas, Rajesh and Manish on board, our leadership team has become even stronger. This enables us to further capitalise on the demands of the marketplace and take brand Cheil to even greater heights.”

     

    A digital evangelist with over 17 years of work experience, Rajesh Bhatia has been driving innovative digital and integrated marketing strategies for some of the leading global brands including Nokia, IBM, Max Life Insurance, Airtel, Reckitt Bencksier (Dettol, Harpic, Vanish, Veet, Mortein) and Unilever, among others.

     

    Having taken to digital and data led consumer marketing almost a decade ago, Mr Bhatia has been a part of the evolution of new age communication in India and has been helping brands transition from traditional marketing communication to effective marketing in the digital world. Leveraging his rich experience and core competency of ‘creating ideas and concepts’, he has been the chief architect and creator of one of India’s largest virtual communities – igenius (www.igenious.org) for Max Life Insurance.

     

    An experienced professional in events, BTL and activation, Vikas Khanna comes with over 13 years of work experience. His extensive understanding of the business has earned him a longstanding portfolio of client relationships.

     

    Over the years he has managed brands including BlackBerry (RIM), Cisco, Audi, BMW, M3M, Genpact, Hyundai, GE, Canara HSBC, ITDC, HTC, among others.

     

    Manish Shukla brings with him a wide range of business expertise, experience and relationships in the area of Retail Marketing & Management. Over the years he has consulted to a wide range of clients such as HUL-Wall’s Ice cream – Danone International, Evian, PepsiCo, Coca-Cola, Bacardi – Martini, Bharat Shell, Braun, Parker, Airtel, Shaw Wallace, Samsung, LG – CDMA Phones and Barista Coffee Bars. He moves from Retailscape which he set up in 1996.