MxMIndia

Tag: Vikas Gupta

  • Launches 'Enjoy Learning' campaign

    ITC Classmate Notebook rolls out new TVC

    By Our Staff

     

    ITC Classmate notebook brand has announced launch of a new television campaign. Under the ‘Enjoy Learning’ theme, the campaign includes three commercials that propagate the idea of enabling learning in interesting and engaging ways.

     

    Speaking about the campaign, Vikas Gupta, Chief Executive, Education and Stationary Products Business Division, ITC Ltd, said: “Classmate has always focused on relevant issues concerning children and has aspired to become an active enabler in their learning journey. Through this campaign, we want to promote the idea of joy of learning and encourage children to apply theory into everyday activities, so that they can fully understand, enjoy, and remember what they learn. This practice will help kids become more innovative and will also help parents acknowledge that academic learning goes beyond the classrooms.”

  • Remotely shot at Varun Dhawan’s home, the campaign encourages Indians to showcase their talent and entertain the country as they remain indoors

    Flipkart launches campaign titled ‘Entertainer No. 1’

    By A Correspondent

     

    With an aim to address the need for positive entertainment during this time, Flipkart and Varun Dhawan recently announced the launch of ‘Entertainer No. 1’ – a stay-at-home reality show under the Flipkart Originals umbrella.

     

    To promote the show, the brand has introduced a TV and digital campaign featuring Varun Dhawan, asking the country to participate in this show. Filmed on a smartphone by the actor at his home, the concept and execution of the film drives home the show’s message of innovating when entertaining from home, while practicing social distancing.

     

    Said Vikas Gupta, Head – Customer Marketing and Digital Businesses at Flipkart: “At a time when the nation is spending all their time indoors, we found an interesting opportunity to use entertainment and cheer up India in a special way. Through Entertainer No 1, we are bringing a unique stay-at-home reality show to our audience, that provides budding entertainers a platform to stay connected during this difficult time. What sets this show and its marketing campaign apart, is the way it has been conceptualized and brought to life, entirely from home.”

     

    Added Joy Ghoshal, Co-founder, Marching Ants: “This has truly been a paradigm shift in ad film-making. We always had the notion that work from home was not too productive and here we were creating and bringing to life an entire show along with creating and releasing communication for it, from home. I would like to believe this is unprecedented. And I feel truly exhilarated that we could achieve this task in a never seen, never done before manner. This is history of sorts where we created India’s first digital reality show without stepping out of our homes. Every step of the creation was exciting, challenging and digital in its true sense.”

     

     

  • The e-commerce major witnessed almost 20000 hours of customer engagement through the Netcore-built custom assistant during the Big Billion Days sale

    Netcore Solutions assists Flipkart reimagine customer engagement

    By A Correspondent

     

    Netcore Solutions announced the success of its Big B virtual assistant on WhatsApp built for Flipkart’s recent Big Billion Days sale. Netcore helped Flipkart leverage Facebook’s Click-to-WhatsApp feature on Facebook Ads by allowing users the real-time experience to chat over WhatsApp with a virtual assistant modelled on the star Amitabh Bachchan.

     

    Said Vikas Gupta, Head of Marketing at Flipkart: “We are a customer-first company that takes pride in pioneering industry-first innovations. Given WhatsApp’s large footprint, we wanted to leverage it to connect deeply with our customers. And that’s why we created The Big B WhatsApp virtual assistant during this Big Billion Days, a unique tech-led engagement model in association with Facebook and our technology partners, Netcore. It made use of several loved features such as emojis, images, and audio – to create a truly engaging experience. We were able to drive almost 1 million interactions with an impressive 7 minutes of engagement per session to drive nearly 20,000 hours of engagement with this initiative.”

     

    Added Kalpit Jain, Group CEO at Netcore: “Today, we exist in a multi-channel environment. In this era of conversational commerce, brands need to engage with their customers in real-time across instant messaging apps such as WhatsApp to deliver differentiated customer experiences. That was the focus when we started building out the Big B virtual assistant for Flipkart. We didn’t want it to be just a gimmick, but wanted to actually power value-driven conversations at scale for Flipkart. We are thrilled to have partnered with a like-minded, innovative company such as Flipkart and look forward to empowering brands fuel personalised customer engagement through WhatsApp as an effective channel of conversion and communication.”

     

     

  • The campaign will go live on television and digital platforms for a period of over five weeks until December 15

    Ranbir-Alia promise stress-free shopping in Flipkart’s latest campaign

    By A Correspondent

     

    Actors Alia Bhatt and Ranbir Kapoor will appear on-screen for the second time this year for Flipkart Fashion’s ‘India Ka Fashion Capital’ campaign.

     

    Sharing his views on the latest edition, Vikas Gupta, Vice President and Head of Marketing at Flipkart said: “We are excited to launch the fourth edition of ‘India Ka Fashion Capital’ with Ranbir and Alia. They are not only fine actors, but also hugely popular style icons. While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions. Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices.”

     

     

  • Viewers could scan a QR code and order on Flipkart

    Zee TV, Essence & Flipkart get together to woo customers

    By A Correspondent

     

    Zee TV collaborated with Flipkart and media agency Essense and to make TV viewing interactive during Flipkart’s annual sale – Big Billion Days.  Viewers could scan a QR code on screen during the airing of Zee TV’s top-rated primetime dramas Tujhse Hai Raabta and Kundali Bhagya to shop for the look of Kalyani’s smart kitchen and get the same gifts as Srishti (in teh cast) had picked for her family. These featured products were all made available at discounted prices on an exclusive co-branded webpage on Flipkart.

     

    Said Anand Chakravarthy, Managing Director, India, Essence: “Television content has always had a wide-reaching impact on people. It not only shapes perceptions and beliefs, but also consumer fashion trends today. The clothes and accessories worn by TV protagonists can be aspirational for viewers, who want to own similar products. This insight led us to the QR code activation on Zee TV, using simple yet effective technology that allows viewers to immediately gain access to desired products on Flipkart during the Big Billion Days festival. This is a great collaboration between the TV channel, Flipkart and Essence to deliver a first-of-its-kind ecommerce experience to consumers in India,”

     

    Speaking on the initiative, Ashish Sehgal, Chief Growth Officer, Zee  said: “In the business of entertainment, one of our key objectives remains making our brands increasingly tangible and accessible to our consumers. Our collaboration with Essence and Flipkart had our flagship channel Zee TV turning Interactive in the course of Flipkart’s Big Billion Days Sale wherein across a couple of shows, not only did we connect with viewers on an emotional level through content but satisfied their impulse purchase desires by connecting them to a Flipkart-Zee platform, thereby bringing point of purchase to consumer right in their living room.”

     

    Added Vikas Gupta- Vice President and Head of Marketing, Flipkart said: “Big Billion Days is India’s biggest and most loved shopping festival and this offered an innovative way to showcase the plethora of shopping options on Flipkart. We showcased top products across Mobiles , Fashion, Electronics, Large, Home & Kitchen while the audience watched their favourite shows on Zee TV. This was a great example of merging online with offline and communication with commerce.”

     

  • Launches campaign for ‘SuperCoins’, the integrated rewards ecosystem

    Flipkart gets kidults to role-play popular movie characters in latest ad film

    By A Correspondent

     

    Featuring its popular kidults, Flipkart has brought in the characters of the film Munnabhai MBBS to educate consumers about its product offering, Flipkart SuperCoins.  Through one TVC and three digital films, the campaign engages the audience while driving home the benefits of SuperCoins, where customers can earn while they shop.

     

    Speaking about the new campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said: “The legendary duo of MunnaBhai and Circuit still hold a very strong connect with the audience and are fondly remembered for their impeccable comic timing and camaraderie. Over the years, Flipkart kidults have made a mark and are now widely recognized for their wit and unique sense of humor. To launch our latest campaign for ‘Supercoins’, it was the perfect opportunity for us to bring back two of India’s most loved characters through the world of kidults. Iconic scenes from the movie have been recreated meticulously to deliver our messaging in the most memorable manner.”

     

    Commenting on the campaign, Adarsh Atal, Director – Creative and Content, Tilt Brand Solutions added: “The brief was exciting, yet complex to land as there was a lot to explain in terms of how Super Coins work and that Flipkart is now a Super App. Our kidults needed help with this, and Munnabhai and Circuit stepped up magnificently to the task!”

  • Henceforth called WLS, Brand Inspired by India with Global Interpretations

    Social Kinnect joins ITC Wills Lifestyle’s journey to go all-natural

    By A Correspondent

     

    Digital media agency Social Kinnect  has helped the social amplification of ITC Wills Lifestyle’s shift to natural fibres

     

    Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, said: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, thus making us the first port of call for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”

     

    Added Chandni Shah, COO – Social Kinnect: “We are so glad to be associated with WLS’s relaunch as it moves towards a more natural and organic brand positioning. This is the way forward for the brand in a more environmentally-conscious India and we are looking forward to playing a part in moulding this new identity for the brand.”

     

     

  • The brand will henceforth be called WLS

    ITC Wills Lifestyle launches new identity and direction

    By A Correspondent

     

    ITC Wills Lifestyle will now be called WLS.  Building on the brand’s promise, the new brand logo represents the confluence of all the primary elements – earth, wind, fire, water and space.

     

    Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, unveiled the new identity: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, that we are the only destination for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”