MxMIndia

Tag: Vikalp Tandon

  • The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia

    Isobar launches Blockchain Playbook

    By A Correspondent

     

    Isobar has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management and creativity, as well as explaining what marketers should do next.

     

    Vikalp Tandon

    Said Vikalp Tandon, Global Chief Technology Officer, Isobar: “Digital has changed the way we live and work forever. If the past is evidence, whenever a near monopoly emerges, a new technology also emerges that disrupts the industry. Blockchain could be that opportunity.”

     

    Speaking on the launch, Shekhar Mhaskar, Executive Vice President & Commerce Practice Lead, Isobar India said: “India has been on an impressive, rapid economic growth path for several years across industry sectors. With the efforts of the government and industry leaders in the Blockchain space to arrest plaguing issues, the progress is only going get catapulted into brighter and bigger realms.”

     

    The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia, with contributions from Vikalp Tandon, Isobar Global Chief Technology Officer, Shawn Mishra, SVP, Isobar Global Managing Partner, Isobar Commerce Practice, and Simon Gill, Isobar EMEA Chief Experience Officer & Shekhar Mhaskar, Executive Vice President & Commerce Practice Lead, Isobar India.

     

     

  • The white paper was authored by Mustafa Rashid from Isobar UK and Vikalp Tandon of Isobar

    Isobar predicts Headless Commerce’ as the future of transactional brand experiences

    By A Correspondent

     

    Isobar has published a white paper that elaborates on how ‘Headless Commerce’, an approach to technology architecture, plays a more critical role today.

     

    The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’ shares how Headless Commerce is an opportunity for brands. It argues that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It also explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints and a foundation to create long-term customer relationships that can deliver sustainable business growth.

     

    Vikalp Tandon

    Said Vikalp Tandon, Global Chief Technology Officer, Isobar: “One of the biggest challenges in the experience economy for brands is to engage consumers at every touchpoint across an ecosystem. This goes beyond serving the right content at the right time. It originates in the brand’s technology infrastructure that powers their digital presence. The Headless Commerce approach allows brands to deliver a truly customer-centric experience at speed and scale which is key in today’s landscape and is needed to move forward.”

     

    Shekhar Mhaskar

    Commenting on the launch, Shekhar Mhaskar, EVP, Isobar India and Head Isobar Commerce, India added: “In this day and age, the consumer demands and desires a seamless, homogenous and uninterrupted experience that is agnostic of devices and media channels. And this is even more imperative in the realm of online commerce. Headless Commerce, as a practice, helps to solve all the above, continuously and at speed. It also empowers the brands to simultaneously innovate and improve on two important fronts – front-end customer experience and back-end technology.”

     

    The white paper was authored by Mustafa Rashid, Head of Emerging Technologies – Isobar UK and Tandon.