MxMIndia

Tag: Vijay Sinha

  • Campaign focuses on benefits of motor insurance

    Coco takes on gender stereotypes with inaugural brand film

    By A Correspondent

     

    Coco by DHFL General Insurance has launched its first digital-only campaign #CareMoreHaveMore for its retail two-wheeler policy – Coco Ride. The digital campaign focuses on two key aspects – women empowerment and protection for one’s loved ones and prized possessions.

     

    Speaking about the campaign, Vijay Sinha, MD & CEO, DHFL General Insurance, said: “Brand COCO by DHFL General Insurance is built on the tenet of empowering individuals to learn and be able to take care of the things that matter to them, thereby helping them have more of those things. A little care now, a lot more gain in the future. Utilizing this one insight – the brand film for COCO Ride plays on two angles simultaneously. One is the more obvious one that is shown through the dynamics between the father and his daughter that caring for your bike also means readily being able to bank on your insurer. The second is more subtle and nuanced, which is of the father letting the daughter chart her own path in life without spoon-feeding her. This gives her a sense of achievement that is beyond him–but individually her own. In the end, when she’s handed the bike – it actually is a metaphor that she is now ready to take on the world because she has learnt the best lesson – to care more is to have more.”

     

    The #CareMoreHaveMore campaign has been conceptualized by Hypercollective. Added KV Sridhar aka Pops, CCO and Chairman, Hypercollective: “As an organisation, we’ve always believed that brands that live by a purpose are the brands that can truly thrive. Add cultural truths to this mix and you have a campaign that can break through the clutter and touch your audience. After all, we’re in the business of human to human connection. Through this campaign, we’re not just breaking the stereotype that biking is a men’s game, but also extending the human value of care by exploring the relationship of a daughter and her father. The narrative of the entire campaign is powerful and enriching, every time you go through it, it grows on you. And it’s a delight to work with a client like COCO by DHFL General Insurance who believe in taking higher grounds and giving freedom to explore something completely uncharted in this category.”

     

     

  • Dewan Housing Finance Corporation Limited is India's second largest housing finance company in the private sector

    DHFL tasks Madison Media to handle media mandate

    By A Correspondent

     

    Madison Media Sigma, a part of Madison Media Group has won the media mandate of Dewan Housing Finance Corporation Limited (DHFL). The account was won in a multi-agency pitch that saw participation from Maxus, Lodestar and Zenith Optimedia. The account size is estimated to be Rs 50 crores and the account will be handled out of the agency’s Mumbai office.

     

    Dewan Housing Finance Corporation Limited is India’s second largest housing finance company in the private sector offering a vast array of Home Loan products, including Home Loans, Plot Loans, Construction Loans, Loans against Property, Mortgage Loans and Project Loans. The Company also offers a range of Fixed Deposit products that ensure high yield, safety and liquidity. Further, DHFL offers customized insurance solutions that are designed in association with leading insurance providers.

     

    DHFL has recently signed up Shah Rukh Khan as its Brand Ambassador and has launched an integrated marketing campaign ‘Ghar Jaisa Loan’ featuring Shah Rukh Khan. This is DHFL’s largest ad campaign, since inception in 1984, and is aimed to reinforce the Founder’s Vision of the Company of enabling every Indian to own a home of his own.

     

    The ‘Ghar Jaisa Loan’ campaign centers around how DHFL has been encouraging the lower and middle income segment in India to dream of owning a home. It further describes how the company has been helping customers realise their dream of home ownership through product innovation and deferential service.

     

    Vanita Keswani

    Commenting on the campaign, Vijay Sinha, President Housing Finance, DHFL said, “We, at DHFL, have remained committed to our founders vision of “A home for every Indian”. Our mission of enabling this noble vision is truly reflected in our new ad campaign ‘Ghar Jaisa Loan’ in association with Mr. Shah Rukh Khan. The campaign will provide further impetus to our cherished mission of reaching out to a wider audience and support their dreams of having a home of their own, specially amongst the low & middle income segment across the country.” Vanita Keswani, COO, Madison Media Sigma said, “We are delighted with this new win and are confident that we can add strategic value in making the DHFL brand a household name across the country.”

     

    Madison Media Group has been on an account winning spree, having won a host of new businesses in 2014 including Lafarge Cement, EPIC channel, Nirav Modi, Senco Gold, Total Environment, Wockhardt Hospitals, Zivame, Cordlife,Lenskart and the mother of all media accounts of 2014, the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and the current Delhi election.