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Tag: Vijay Shekhar Sharma

  • Vijay Shekhar Sharma received the coveted Best Digital Person of the Year from Shri. Jayant Sinha, Minister of State – Finance

    6th India Digital Awards felicitates worthy achievers

    By A Correspondent

     

    Anand Mahindra was adjudged as the Social Media Person of the Year at the 6th India Digital Awards presented by IAMAI. The winners of the 6th India Digital Awards coinciding with 10th India Digital Summit, 2016, were announced at a ceremony recently. The awards, this year had 6 Categories and 32 sub-categories for the internet and mobile value added services industry. The categories were Digital Advertising; Website; Mobile; Digital Payment; Digital Social & Economic Empowerment and Special Awards. While WatConsult’s “Sony SIX” was awarded Advertising / Marketing Award on Mobile, the coveted Best Digital Person of the Year was awarded to Vijay Shekhar Sharma of PayTm & Bhavish Aggarwal of Ola. Interactive Avenues won the best Digital Agency of the year award.

     

    Vijay Shekhar Sharma received the coveted Best Digital Person of the Year from Shri. Jayant Sinha, Minister of State – Finance.

     

    Winners of 6th India Digital Awards include:

    Award Winner
    Best Advertising / Marketing on Mobile WatConsult for Sony SIX
    Display Madison for Marico
    Search Marketing iProspect for ShopClues
    Viral Marketing Campaign Star India
    Email Marketing Campaign netCore for BIBA
    Social Media Marketing Campaign Interactive Avenues for Micromax Interactives
    Digital Integrated Campaign Experience Commerce for Lenovo India
    Execution of Performance Campaign Realty Redefined for The Wadhwa Group
    e-Commerce Website for a Retail Brand www.trendin.com – Madura Fashion & Lifestyle
    e-Commerce Website in a Specialised Category www.pepperfry.com
    Local Language Website www.chuttuvattom.com – Malayala Manorama
    News Content Website NDTV.com
    Travel Website Thomas Cook
    Financial Website www.bankbazaar.com – A & A Dukaan Financial Services
    Educational Website www.simplilearn.com
    Brand / Product Website www.hotstar.com – Star India
    Consumer Mobile Service National Mobile Number Portability – Vodafone India
    Mobile Enterprise Product or Services Abbott India Radio
    Mobile Game Star Chef by 99Games
    Innovative Mobile App Inshorts
    Mobile Money Prepaid Card / Product Happay and Payback
    Money Product / Service mVisa
    Digital Payment Facilitator Avenues India
    Digital Wallet PayTm
    Money Transfer Programme MobiKwik
    Payment Technology / Solution Provider PayU Payments
    Best use of Mobile for Social and Economic Development Karnataka MobileOne by Centre for e-Governance
    Best use of Internet for Social and Economic Development Intelligent Grid & Smart Metering Solution by Essel Infraprojects
    Start-Up of the Year OYO Rooms
    Digital Person of the Year Vijay Shekhar Sharma & Bhavish Aggarwal
    Digital Agency of the Year Interactive Avenues
    Social Media Person of the Year Anand Mahindra

     

  • Refreshed every week, the audio stories are hosted on a audio content platform that remembers the user's language preference

    One97 & Tigo unveil audio story portals across Africa

    By A Correspondent

     

    Mobile internet player One97 Communications has announced the launch of innovative audio story portals with renowned international telecom firm Tigo across multiple countries in Africa. Tigo users across Tanzania, Rwanda and Senegal can just dial into the portal and listen to their favourite stories on the phone, anytime and anywhere.

     

    Tigo is a part of Millicom International Cellular S.A. (MIC) and provides affordable, widely accessible and readily available mobile and internet services to more than 50 million customers in 14 emerging markets across Africa and Latin America.

     

    The audio story portals offer users the option of listening to immersive stories on-the-go. The collection of audio books has been curated to offer stories with a wide appeal across age groups. Ranging from kids’ stories, fictional tales to aspirational accounts, there is something in store for everyone. These stories, locally-written and voiced by African talent have been recorded in One97 Communications’ own studios based in Africa.

     

    Speaking on the collaboration, Vijay Shekhar Sharma, CEO, One97 Communications, said, “At One97 Communications, we are consistently striving to innovate and customize our offerings for various telecom operators and their customers. With the launch of the audio story portal, Tigo will be able to build greater affinity with its customer base and nurture long-lasting relationships across markets in Africa. The state-of-the art audio content platform is sure to be a hit amongst Tigo’s wide user base.”

     

    Tigo Tanzania Head of Marketing Diego Pacheco said, “We are committed to providing and supporting innovative products, with the ultimate goal of realizing a digital lifestyle among our customers.  Our entertainment content, communications and data platforms are thus tailored to enhance the customer experience continuously. The same holds true for our new innovative story portals, launched in partnership with One97 Communications.”

     

    Refreshed every week, the audio stories are hosted on a stellar audio content platform that remembers the user’s language preference and even the point at which he/she last left a particular story.  The enriching and inspiring audio story portals present a perfect blend of traditional modes of entertainment with latest technological advancements.

     

  • Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform

    Maxus wins media mandate for Paytm

    By A Correspondent

     

    Leading media agency Maxus has won the media investment mandate for Paytm, widely regarded as the country’s largest mobile commerce platform. The business will be managed by Maxus, New Delhi.

     

    Paytm started with mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile apps. Paytm has over 12 million registered users. In a short span of time, Paytm has scaled to more than 7 Million orders per month.

     

    Said Vijay Shekhar Sharma, founder and CEO of Paytm, said: “Maxus has come on board to help us with our media investments and planning. What impressed us about the team at Maxus is their simple, effective and to the point approach with focus on a lot of new media vehicles and initiatives such as content, experiential etc. We look forward to working closely with the team.”

     

    Said V Narayanan, General Manager, Maxus New Delhi, “We are truly delighted with the win and look forward to creating a long term partnership with Paytm and One97communication. Mobile commerce and marketing is the future, and Paytm is pioneering several products and services in the field. We currently envisage an integrated strategy using our global proprietary Relationship Media Framework to create a deeper engagement with targeted consumers using smart media solutions.”

     

  • Contract Advertising's Delhi office has bagged the creative duties for Paytm over a strongly contested multi-agency pitch.

    Contract also wins creative mandate for Paytm

    By A Correspondent

     

    Contract Advertising has also won the creative duties for Paytm over a strongly contested multi-agency pitch.

     

    Confirming the development, Vijay Shekhar Sharma, Founder of Paytm, said: “We are very happy to announce appointment of Contract Advertising, as our new creative agency. Post a competitive evaluation process, in Contract, we have found an able creative partner who understands our target market opportunity very well. We are confident that with their strong creative capabilities, planning strength and a team with vast and varied experiences, Contract will help Paytm become India’s most loved mobile commerce brand.”

     

    The business, won on Contract’s strategic and creative skills, will be handled out of the agency’s Delhi office and will include campaign development across TV, print, radio, and digital media.

     

    “Contract is very excited to partner a brand like Paytm that operates in a very dynamic and competitive category.  Our integrated approach has yet again demonstrated our strength and expertise which clients are clearly seeing as our differentiated and visible edge over other agencies,” said Shivaji Dasgupta, Senior Vice President and General Manager, Contract Delhi

     

    Said Mayur Hola, Executive Creative Director, Contract Delhi: “Paytm interested us from the moment we were introduced to the product. It is meticulously designed yet extremely simple to use. Moreover the team there led by Vijay, the self-confessed ‘funaholic’ sweeps you off your feet with their passion and exuberance. The category is exciting, the product limitless in its ambition. We can’t wait to get cracking.”