By Our Staff
Marketing services firm TheSmallBigIdea’s film marketing division went to cities nationwide to promote Katrina Kaif and Vijay Sethupathi-starrer ‘Merry Christmas.’
Commenting on the campaign, Sanmesh Sapkal, Director – Key Accounts, TheSmallBigIdea, said, “Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It’s about thinking outside the box and creating memorable experiences for our audiences.”