By Our Staff
ITC Engage has launches its new range of deodorant Engage Intense with cricketer Shubman Gill as brand ambassador. The film is conceptualised by Ogilvy India and is directed by Vijay Sawant.
Said Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC limited: “It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”