MxMIndia

Tag: Vijay Raaz

  • Features actors Varun Sharma and Vijay Raaz to highlight range of budget-friendly hotels

    EaseMyTrip launches campaign

    By Our Staff

     

    EaseMyTrip, the online travel platform, has launched a new television campaign featuring actors Varun Sharma and Vijay Raaz.

     

    Speaking on the TVC launch, Prashant Pitti, Co-Founder, EaseMyTrip said: “With the pent-up travel demand set to strongly recover the travel sector in the current year, we believe that this is the right time to highlight our value-driven offerings for a rapidly growing online booking customer base. At EaseMyTrip, it is our constant endeavour to offer the best-priced booking options along with exceptional customer service, especially during such unprecedented times. As people get ready to travel once again, we are showcasing our compelling value proposition of a wide range of budget-friendly and hygiene-focused hotel options that cater to the evolved preferences of customers. Through this unique marketing campaign, we wish to highlight our innovative value-based offerings and customer-centric features in the hotel segment, and drive online hotel penetration, which is a key focus area for the company.”

     

  • Features actors Varun Sharma and Vijay Raaz

    EaseMyTrip rolls out TVC to highlight refund policy

    By Our Staff

     

    EaseMyTrip, the online travel platform, has launched a new television campaign to highlight its full-refund policy for medical emergencies featuring actors Varun Sharma and Vijay Raaz. The quirky ad campaign highlights EaseMyTrip’s free of charge, full-refund medical policy through which customers can claim a complete refund on domestic air ticket cancellations caused due to medical emergencies*.

     

    Speaking on the TVC launch, Prashant Pitti, CEO & Co-Founder, EaseMyTrip said: “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times. We are excited to associate with Varun Sharma and Vijay Raaz who enjoy a unique mass appeal for their impeccable comic timing and incredible versatility. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand’s narrative of providing an exceptional and hassle-free booking experience.”

     

  • Actor Vijay Raaz goes head to head with Cred's high-octane celebrity campaign

    Magicpin takes on Cred in latest ad

    By Our Staff

    Social rewards platform Magicpin has collaborated with film and web-series actor, Vijay Raaz to position itself as the down-to-earth, ‘Asli Savings’ option for everyone. With this ad, Magicpin is takes a dig at Cred and contrasted it against its own rewards programme.

    Said a communiqué: We’ve all watched Rahul Dravid, a distinguished, well-loved celebrity, lose his mind on TV. We love it too. But do we know how this much-touted rewards program even works, or what the reward “coins” are even worth? One insight we encountered was that most Cred users have lakhs of points, but don’t seem to know how or where to use them. magicpin follows a fairly simple and straightforward approach to how points are valued: 1 point is always equivalent to 1 rupee. This sounds like it should be an obvious idea, but isn’t as common as it ought to be. From a consumer insight POV, there is an instinctive equivalence between the points and real money, which increases the “delight” users feel every time they earn points. magicpin’s more than five million users — who have saved across categories — can attest to that.