MxMIndia

Tag: Vijay Karnataka

  • The Big Bang Awards 2017 is presented by Colours Viacom18 and powered by The Times of India and Vijay Karnataka

    Ad Club B’lore’s Big Bang Awards to be held on Sept 15

    By A Correspondent

     

    The Advertising Club, Bangalore’s Big Bang Awards will be held this year on Friday, September 15.

     

    “The response we received this year is very good and we are gearing up for putting up a great event for our prestigious annual award night., said Sanchayeeta Verma, President of Ad Club Bangalore. “The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries, Verma further added.

     

    Malavika Harita, former President and Chairperson of The Big Bang Awards Committee, said We have put together a jury of over 50 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Research and Healthcare, to judge the entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy. The Big Bang Awards 2017 is presented by Colors Viacom18 and powered by The Times of India and Vijay Karnataka. Red FM is the Radio Partner.

     

  • A new multiple media campaign by Vijay Karnataka asks citizens to take on corruption and inefficiencies

    Vijay Karnataka asks people to “stop adjusting”

    By A Correspondent

     

    In keeping with the current wave against corruption, leading Kannada daily Vijay Karnataka has unveiled a multiple media media ‘Stop Adjusting’ campaign.

     

    Notes a communique: “‘Solpa Adjust Maadi’ has long stood for this state’s ability to persist in spite of questionable governance, rampant corruption, poor infrastructure and lopsided development plans. Unfortunately it represents a spirit of apathy and forced ignorance. An ability to avoid problems by simply skirting them. An attitude that searches for ways to make do instead of solving.”

     

    Conceptualised by Bengaluru-based agency, People Design and Communications led by Rajeev Ravindranathan and V Balaji, the campaign tries to turn that attitude on its head by exposing it. “‘Solpa Adjust Maadi’ isn’t a motto, it’s an excuse. And by highlighting it as a symptom for the problems that citizens face on a daily basis, Vijay Karnataka hopes to touch upon a raw nerve and connect emotionally with its broader TG’ says Rajeev Ravindranathan who heads creative.

     

    Said V Balaji who heads strategy: This campaign is about reflecting the attitude of the youth who have a questioning attitude and don’t buy into the platitudes of the old. We can see it happening around us especially with social media. Vijay Karnataka is here to provide a platform for these youth to speak up or do anything but not adjust”

     

    According to Saraswathi Anand, Head – Brand, Vijay Karanataka has “consciously strengthened its focus primarily on the youth over the past few years in a bid to understand their goals, needs and aspirations better, reflect their views, and appeal to their sensibilities”. The campaign, Anand said, will be an ongoing exercise from Vijay Karnataka.

     

  • Sanjeev Kulkarni has quit Vijay Karnataka to join Vijayavani as Vice President – Sales and Marketing

    Vijay Karnataka’s Sanjeev Kulkarni joins VRL Media

    By A Correspondent

     

    VRL Media Ltd has announced the appointment of Sanjeev Kulkarni as Vice President for Sales and Marketing – Vijayavani. VRL Media’s Vijayavani daily has achieved a 56% increase in circulation as per ABC figures and has recently received a National Award for Excellence in Printing (NAEP).

     

    Mr Kulkarni comes with over a decade of experience in ad sales and prior to joining VRL Media, he was General Manager – Ad Sales at Vijay Karnataka. He was heading the team for Mumbai and Western India including Maharashtra, Gujarat and Madhya Pradesh for the Karnataka daily.

     

    On his 13-year stint at Vijay Karnataka, Mr Kulkarni said: “It has been a great journey for me paving the path for me to achieve my ultimate objective of being a successful professional.”