MxMIndia

Tag: Vijay Jain

  • The OOH plan was spread across South Asia and East Africa

    Headsail rolls out campaign for BBC News

    By A Correspondent

     

    BBC News, along with its outdoor agency Headsail Media Services, has rolled out a campaign in Pakistan, Bangladesh and Kenya in September 2018.

     

    The OOH plan was spread across South Asia and East Africa – six major cities across three countries – Pakistan (Lahore, Karachi, Islamabad & Rawalpindi), Bangladesh (Dhaka) and Kenya (Nairobi).

     

    Said Tejash Kothari, Marketing Manager Asia Pacific (BBC News): “This is a key campaign for us at BBC News and we wanted to align all our efforts to effectively reach out to our global audience. The campaign was spread across demographics, geographies and time zones and we wanted to activate the campaign on all media platforms on the same day across all the four countries. We are extremely glad we were able to successfully execute the campaign with support from Headsail Media Services and team.”

     

    Added Vijay Jain, Founder & CEO, Headsail Media Services: “We took a data-backed approach on OOH and used heatmaps of cities to create dominance through Digital Billboards keeping the essence of creative into consideration. Our footprint in South Asia and East Africa enabled us to plan and flawlessly execute a campaign of such scale which transcended international boundaries”.

     

     

  • The idea was to give life to the creative that would relate to professional sports of the athletes

    Edelweiss rolls out extensive outdoor campaign titled, #BeUnlimited

    By A Correspondent

     

    Edelweiss has unveiled its latest outdoor campaign titled #BeUnlimited.

     

    Commenting on the campaign, Shabnam Panjwani, Head Marketing & Communication, Edelweiss Group said: “The objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss. Every time these athletes play in the world arena, they play as one team, for one country, with one vision. Through this outdoor campaign based on the theme – koi bhi limit, limit nahi hoti Edelweiss salutes the untiring spirit of Team India.”

     

    Added Vijay Jain – Founder & CEO of Head sail Media Services: “Marketing is not always about doing ad extensive campaign, sometimes you must break the shackles, come up with some breakthrough innovative strategy and execution. The future of OOH will be defined by innovations, so we came up with path-breaking innovative campaign. The idea was to give life to the creative that would relate to professional sports of the athletes, innovatively on the billboard. It is delighted to have the opportunity to work with such renowned brand like Edelweiss.”

     

     

  • The film explores the evolving relationships in a contemporary Indian household

    Orra ad on jewellery gifting

    By A Correspondent

     

    Jewellery-maker Orra has launched its latest digital film that’s set against the backdrop of a cozy chat between a mother-in-law and daughter-in-law.

     

    Commenting on the launch of the film, Vijay Jain CEO and Director – ORRA said: “At Orra we understand that jewellery is not as much about the investment value as the emotive value that it holds. So whether it is an anniversary, birthday or wedding celebration we too cherish with our customers the emotions that each piece brings to them. In a setting which captures the new relationship between a mother-in-law and her daughter-in-law, we also wanted to showcase the shared responsibilities of men in a contemporary household.

     

     

  • Branded jeweller major sends telegrams to commemorate its timelessness

    Orra showcases timelessness by sending telegrams

    By A Correspondent

     

    Branded jeweller major Orra has launched a campaign using telegrams to commemorate the end of the service on July 15. These telegrams were sent to well-wishers and customers, bidding goodbye to the era of telegrams and showcasing the timelessness of Orra.

     

    Said Vijay Jain, CEO, ORRA: “The idea of telegrams was to capture both the nostalgia of the end of an era as well as showcase the timelessness of Orra. For many people this will the be the first and the last opportunity to send a telegram . Also to reach to out to the youth in India we are marrying the old world with the young by sending out telegrams on behalf of our Twitter and Facebook fans.”

     

    The message sent in the telegram was as follows: “Telegrams – Soon to be part of a bygone era. Thankfully some things go on forever. ORRA – Pure Brilliance Impossible to Hide.