MxMIndia

Tag: Vijay Jacob Parakkal

  • Gets back celebrity pair Gajraj Rao and Priyamani for the campaign

    Wunderman Thompson rolls out sequel film for Tata Pravesh

    By Our Staff

     

    Wunderman Thompson has created a 360-degree campaign for Tata Pravesh steel doors and windows, subsidiary of Tata Steel. Produced by Small Fry Productions, the film – propelled by the combined celebrity of Gajraj and Priyamani –  is supported by print, OOH, POS and digital.

     

    Commenting on the film, Animesh Roy, National Business Head – Tata Pravesh, Tata Steel Ltd., said: “The previous campaign ‘Akela Hi Kaafi Hai’ helped Tata Pravesh enter the consideration set of customers and we’re proud to be part of 50,000+ Indian homes. The latest film will hopefully bring many more households into the Tata Pravesh family. The popularity of Gajraj Rao & Priyamani will not only further enhance awareness of the brand but also effectively deliver the message that Tata Pravesh comes with its own frame and Individual Home Builders (IHBs) need to call us before installing an ordinary frame.”

     

    Commenting on the creative concept, Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, said: “In this film, we take up where we left off in the first one. Gajraj Rao is no longer the naïve, unsuspecting customer of the first film. And Priyamani makes a heart-stopper of an appearance in this one. The effort was to tell the story in an entertaining and engaging way with penny drop moments that are sure to bring a smile. Who says you can’t have fun while introducing a toll-free number?”

     

    Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said, “Getting Gajraj Rao and Priyamani together was a casting coup of sorts by the Wunderman Thompson team. They really helped bring this script to life and made it a very entertaining and memorable film. We are really looking forward to seeing the response to this new Tata Pravesh campaign.”

     

  • The account was won via a multi-agency pitch

    Wunderman Thompson bags mandate for Alcove Realty

    By A Correspondent

     

    Alcove Realty has handed its creative duties to Wunderman Thompson, Kolkata.

     

    Said Aakriti Shroff, Director Branding and Communication, Alcove Realty: “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Wunderman Thompson came across as the best fit in the city.”

     

    Added Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson Kolkata: “Alcove Realty is one of the leading players in the country with several unique and exciting projects. We are looking forward to partnering them and creating some good work that these projects truly deserve.”

     

     

  • The Kolkata-based eyewear major has bagged its creative mandate to WT

    Wunderman Thompson bags Nova Eyewear

    By A Correspondent

     

    Nova Eyewear Solutions has awarded its advertising and branding mandate to Wunderman Thompson, Kolkata.

     

    Speaking on the development, Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Lab said: “We are glad to partner with an agency of repute like Wunderman Thompson for taking our flagship brand, Nova Eyewear, ahead of the competition through robust branding and communication initiatives.”

     

    Added Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson, Kolkata said: “Nova is one of the fastest growing eyewear brands in the world. We at Wunderman Thompson, Kolkata, are delighted to have been given the opportunity to use creativity, data and technology to further propel Nova’s growth around the world.”

     

     

  • Presented by Tata Pravesh and directed by Abhishek Sinha of Made in Calcutta production, the film #OpenDoorsToHope was released online before World AIDS Day

    JWT partners Tata Pravesh, urges people to make positive moves

    By A Correspondent

     

    To spread awareness on the need to include HIV patients, the team at J Walter Thompson identified a unique initiative which is being supported by OFFER (Organisation for Friends, Energies and Resources founded by Kallol Ghosh) and came up with a digital film.

     

    Conceptualised by J Walter Thompson, the digital film called ‘The Positive Move’ tells the stories of some HIV positive teenagers who refused to give up, dared to dream and gave birth to ‘Café Positive’ – Asia’s first café run only by HIV Positive people. The film portrays how these people were neglected emotionally and physically by their friends, families and society and then goes on to show how instead of fading away, they started a café with their own initiative and how a few good people stepped forward to the open the doors of hope for these bravehearts.

     

    Sharing his views on this unique film, P Anand (Chief – Services & Solutions, Tata Steel) said: “We, at Tata Steel, have always been concerned about being a true corporate citizen and firmly believe in a closely bonded society. The idea emanating from the film is to go forth and tell this story about how one can survive and thrive when doors of hope are collectively opened.”

     

    Added Vijay Jacob Parakkal, Senior VP & Managing Partner, J Walter Thompson, Kolkata says: “We found the Café Positive story of grit, determination and acceptance by people very touching. It does open our doors of perception. We are thrilled to partner with the Tata Pravesh marketing team to tell this story with a powerful message on the World AIDS Day.