MxMIndia

Tag: Vijay Gopal

  • The benefits of Birla.A1 StrongCrete are highlighted and depicted in their recent brand film

    Birla.A1 StrongCrete promotes strength & durability in new ad

    By A Correspondent

     

    Orient Cement has launched the Birla.A1 StrongCrete, a cement specially engineered to possess high-strength and fast-setting cement for load-bearing concrete applications such as foundation, columns, beams, and slabs etc.

     

    Said Deepak Khetrapal, MD and CEO of Orient Cement: ‘We, at Orient Cement share our society’s deep ethos that our home and our heart is where the family is, it is a safe haven and a source of emotional comfort. We believe that in a fragmented and fast changing world, homes built for coming generations will keep families together and help preserve family as the core, the heart of our nation’s emotional and social fabric. Our aim has always been to provide cement that can create long-lasting structures, and Birla.A1 StrongCrete is a reflection of our commitment towards the same. The brand film reaffirms the positioning of Birla.A1 StrongCrete as ‘The Forever Cement’, a cement with ‘Exceptional Strength’ to enable families to build a home for generations.

     

    Added Vijay Gopal, President South & East, RK Swamy BBDO:  “Strength is a generic promise in the cement category. A story of product superiority is hardly credible in all the noise in the space. We are attempting our communication to connect with the emotion of ‘families forever’, a common aspiration for people building homes for their families. Birla.A1 StrongCrete cement enables this aspiration”

     

     

  • The move signals an invigoration of the agencyÂ’s home-ground office under the aegis of a younger leadership

    R K Swamy BBDO promotes Vivek Shenoy to Principal Consultant

    By A Correspondent

     

    R K Swamy BBDO has announced the elevation of Vivek Shenoy as Principal Consultant, Chennai.

     

    Said Vijay Gopal, President, RKS BBDO South and East:“Chennai is our home pitch. We’d been looking for the right person to lead this branch for the longest time. And though Vivek joined us only recently, the way he rapidly added value by strengthening our client relationships made us take this step. I’m sure he will live up to his track record of driving strategic growth and creative excellence and will prove a very strong support for RKSBBDO.”

     

    Added Shenoy:“ am absolutely thrilled. I plan to steer this office into a dream run, both in terms of business growth as well as creative standards. We want to write new marketing success stories for our clients with great ideas. And with Navneet Virk, our Senior Vice President and Creative Director as my partner, I already have a head start in this journey. I’m looking forward to my new role.”