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Tag: Vidyut Kaul

  • The brand held a virtual session with parents sharing their stories

    Philips launches campaign to encourage breastfeeding

    By Our Staff

     

    Philips India has launched a campaign, #ParentYourWay, to create conversations around the importance of breastfeeding and how parenting is about trusting your instincts.

     

    Commenting on the campaign Vidyut Kaul, Head, Personal Health, Philips Indian subcontinent said: “When it comes to parenting, we only rely on the information that we have received from our parents and family. We are often skeptical about our methods as nobody is sure which is the right way to bring up their child. There is no textbook which has shown you the correct pathway, but it is important to adopt and adapt to whatever works for you. Our campaign #ParentYourWay is there to encourage and empower all the parents to be confident of their own methods and believe that as a couple, they are doing whatever is best of their child. The notion and thought behind this campaign focus on the importance of breastfeeding while reassuring that we at Philips believe in you as a parent. Philips Avent thrives to support all the parents in their parenthood journey through meaning innovations that enables to bring out their best version as a parent.”

     

  • #TeamBreastfeeding

    Philips Avent launches campaign

    By Our Staff

     

    Philips Avent child care brand has launched a campaign #TeamBreastfeeding. As per a recent online survey conducted with 1000 moms by Philips Avent, seven out of 10 mothers said that they want their husbands to participate in breastfeeding. According to a communique, the brand wants to communicate that “breastfeeding should not be seen as an issue that concerns only women and mothers but rather as a shared responsibility for both parents”.

     

    Commenting on the campaign, Vidyut Kaul, Head, Personal Health, Philips Indian subcontinent said: “At Philips, as we mark World Breastfeeding Week, we want to create an enabling environment for breastfeeding. The campaign #TeamBreastfeeding focuses on the efforts towards doing away with the romanticized version that does not tackle the real issues surrounding breastfeeding. The notion and thought behind this campaign focuses on how breastfeeding can be a shared responsibility and how fathers can contribute, and be a part of this wonderful journey.”