MxMIndia

Tag: Vidya Sankar

  • Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come

    Dentsu India wins Synthite Group’s personal care venture

    By A Correspondent

     

    Dentsu India has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by the Synthite Group.

     

    Ashok Mani

    Said Ashok Mani, MD & CEO, Intergrow Brands, a company of Synthite Group: “At Synthite, we truly believe that everything revolves around the product, and that great brand communication will always entail the same in simple, yet most powerful ways. We don’t look for vendors or agencies but we look for partners who understand our language and share our dreams. At Dentsu, we see a lot of what we want from our partner. Their understanding of how the product intertwines with brand communication will definitely help in setting us apart from the rest as we start on this new journey to build one of the finest personal care brands in the country.”

     

    Simi Sabhaney
    Vidya Sankar

    Commenting on the win, Simi Sabhaney, CEO, Dentsu India said, “We are looking forward to creating effective work for this brand, which has been conceived and created on a wholesome philosophy.”

     

    Added Vidya Sankar, Vice President, Dentsu India: “We were completely overwhelmed by the product differentiation that Vieda had to offer. Dentsu will complement it by out-of-the-box creative and strategic direction that would surely up the game and shake the teeming category.”

     

     

  • It is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix

    Hug Innovations appoints Dentsu India as strategic & creative partner

    By A Correspondent

     

    Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for the gesture-controlled Smartwatch brand Hug.

     

    Said Simi Sabhaney, CEO, Dentsu India:  “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

     

    Confirming the news, Raj Neravati, Founder and CEO, Hug Innovations said, “Dentsu’s passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

     

    Commenting on the win, Vidya Sankar, Vice President, Dentsu India said, “We are delighted to partner with Hug. It’s an interesting category to work on and has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

     

    Rahul Vengalil, Business Head, Isobar added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”