MxMIndia

Tag: Vidooly

  • This allows advertisers and brands to benefit regardless of the scale of their marketing budgets

    Vidooly partners Xaxis to launch new AI brand safety tool

    By A Correspondent

     

    Video marketing analytics platform Vidooly is partnering Xaxis to launch a new Artificial Intelligence (AI) brand safety tool for Xaxis customers. The tool analyses all YouTube content to ensure contextual safety for specific brand values, enabling the prevention of ad placement in (or adjacent to) pornography, violence, illegal acts, communal videos and other suggestive content which could adversely affect brand’s reputation.

     

    Said Nishant Radia, CMO and Co-founder, Vidooly: “Brand Safety is a key challenge for marketers advertising online. Recently in the US, around 300 brands were found advertising on YouTube channels promoting Nazis, propaganda and videos about white nationalists. Due to unsafe videos/ channels, at times advertisers have paused their video campaigns to secure the safety of their brands, but now advertisers have a powerful new tool to create a safety program appropriate to their brands. We aim to expand the scope and availability of this tool pan India and also globally in the next 12 months.”

     

    Added Tushar Kalra, Head of Programmatic Trading, Xaxis: “Long gone are the days when advertisers could simply rely on reaching audiences in carefully curated programming environments. Most brands today have scaled their advertising on digital platforms like YouTube, where most content is user-generated, but their needs for mature and safe ad products and environments persist. Although it is not possible to eliminate all risks in user-generated media, our clients’ hard-won brand reputations must be protected with the best efforts possible. We appreciate our partnership with Vidooly to provide our clients with better brand safety controls, and we believe it’s essential that all digital platforms carrying ad-supported user-generated content do the same.

     

     

  • Kyve is a platform for brands and advertisers to track online video viewership

    Mindshare partners with Vidooly to launch video analytics tool ‘Kyve’

    By A Correspondent

     

    Media services major Mindshare has partnered exclusively with video analytics startup Vidooly to cocreate and launch ‘Kyve’ in India, a platform for brands and advertisers to track online video viewership. The ‘Kyve’ tool will be part of the core Mindshare planning framework in India.

     

    The ‘Kyve tool created by Mindshare and Vidooly is part of Mindshare’s ‘Content+’ division spearheaded by Devendra Deshpande.

     

    “Mindshare’s prime focus remains our commitment to our client brands, and to help create top of mind recall in our messaging, we are working with Vidooly, a leading player in the video analytics space. Millennials in India have transitioned from watching traditional TV to online videos, and consume content anytime, anywhere. Video platforms have been major driving forces behind the rise in original online video programming”, said Prasanth Kumar, CEO, Mindshare South Asia, adding: “In an adaptive world it is important to track genres of content that is popular with users. The ‘Kyve’ tool is the first of its kind to track the user journey of online viewership and develop a video strategy that is weaved into the consumer conversation.”

     

    Subrat Kar, CEO and co-founder of Vidooly, said, “We are thrilled to partner with Mindshare, one the most well-known media agencies, to introduce Kyve to the Indian market. Kyve is a joint effort combining Vidooly’s video analytics technology along with Mindshare’s expertise of new and emerging media. With this platform, our aim is to be the go to tool for any brand or advertiser who wants to execute an online video campaign effectively and yield an optimal ROI. We believe Kyve will be a game changer in digital video marketing.”

     

    According to a 2015 Nielsen report approximately 78% of regular internet users in India watch or download digital content such as videos, television shows, or movies online. India’s online video viewership has doubled since 2011. With the rapid rise of smartphones and internet penetration in India, the demand for online video will only grow further. Viewership of online content on mobile devices is already on the rise, especially amongst Millennials.