By Our Staff
With its entry into the EV market last year in October 2022, Vida and its electric scooter Vida V1 is all set to raise the bar with a national launch across multiple cities with its creative platform Make Way conceptualized by Wieden+Kennedy India.
Commenting on the campaign, Santosh ‘Paddy’ Padhi, Chief Creative Officer, Wieden+Kennedy India, said: “It was important for us to set a unique tone and personality for brand VIDA, within the Hero family and also in the category. While other brands are still selling the EV category, we decided to up the game by tapping into the new age mindset and behaviour in our narratives. The brand film is an ode to the changemakers who made this world more meaningful, while we kept VIDA V1 at the core of our narratives. In both films, the casual, candid, slice of life storytelling was well captured by both the directors, it was much needed for us to be energetic, effortless and authentic as these are some of the pillars the brand is built upon.”