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Tag: Victorinox India

  • The digital campaign focuses on bringing out the various utilities of the Victorinox Swiss Army Knife in a way that captures the imagination of the travel-lover and adventure- seeker

    Victorinox Swiss Army Knife launches its first digital campaign

    By A Correspondent

     

    Victorinox India, a brand known for the Swiss Army Knife, in partnership with Blue Ocean IMC has launched an ad campaign to showcase the salient features of the global brand. The campaign brings out the competitive spirit amongst the 15 travel and adventure seeking influencers who had to perform multiple tasks with the help of the Huntsman – a 15-function

     

    While speaking on the campaign, Rohit Haldankar, Head – Digital Marketing, Victorinox India said: “The Victorinox Swiss Army Knife is an exceptional example of quality, functionality, innovation and design, and encapsulates what our 135-year old brand stands for. At Victorinox, we’ve set out on a mission to make the Swiss Army Knife an integral part of every travel-lover and adventure-seeker’s gear, and the first step towards achieving this is to inform, educate and enthrall our target audience. This is also the objective of the #LoveMySAK campaign, which we’ve tried to attain by roping in some of the coolest personalities on Instagram for a thrilling battle of tasks to be accomplished using only the Victorinox Swiss Army Knife.”

     

    Added Rahat Beri, Managing Director – Blue Ocean IMC said: “Far from creating an ordinary influencer marketing campaign, we are cognizant that Victorinox brand with its heritage and legacy worldwide has always endeavoured to strengthen its relationship with its customers. With this as the core, we decided to create a campaign that involved real-life situations not at the comfort of an indoor stadium or studio, but in places where the actual use of the product can be experienced and demonstrated. The #LoveMySAK campaign highlights not just the experiential tool but also fuses the utility and the experience.”

     

     

  • Wins the mandate ahead of the leading marketers in a multi-agency digital pitch, to manage brandVictorinox on digital and also manage the online business of GuteReise, an authorised retail dealer of brand Victorinox

    DigitalF5 bags the complete digital marketing mandate for Victorinox

    By A Correspondent

     

    DigitalF5 has acquired the digital marketing mandate of Victorinox, makers of the Swiss Army Knife and utility products such as cutlery, watches and travel gear.

     

    The win includes managing the online business of GuteReise.in which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.

     

    Commenting on the acquisition, Barin Mukherjee Co-Founder & CEO,  DigitalF5 said: “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain. To associate with such a massive global brandname as Victorinox, with an integral business connect rather than just advertising campaigns is indeed a welcome challenge for us at F5.

     

    Explaining the reasons behind his choice of agency, Colonel Chandhoke, MD Victorinox India, said, “We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space.  Theirability to build cross functional teams, set up processes that work in sync with Victorinox team and integrationof each component of e-commerce todeliver the desired consumer experience is what distinguishes them from other organizations.”