MxMIndia

Tag: Vice Media Group

  • To expand presence and impact in the advertising landscape

    Virtue Worldwide appoints Sumbul Khan as Business Lead, India Market

    Virtue Worldwide, the creative agency powered by Vice Media Group, has appoints Sumbul Khan as Business Lead for the India market.

    Said Lesley John, Managing Director, Virtue APAC: “Our team in India has tremendous talent, ambition and drive to make work that lives and breathes culture whilst driving business results for our clients, and in Sumbul we’ve found a leader who will support the team in continuing to foster thriving client relationships whilst driving growth for the agency. All of this, with what I’m starting to see as her signature leadership style – always laser-focused on effective outcomes, whilst unflappably calm and collected, with empathy above all else. I look forward to working closely with Sumbul to continue to build our culture and business in India.”

  • To launch White Label to expand its Integrated Marketing domain

    White partners with Rohit Tugnait

    White, the media marketing agency, has announced its partnership with Rohit Tugnait, former Commercial Director of Vice Media Group, to launch ‘White Label’ division to start a new content solution division with the company.

    Expressing his enthusiasm about the partnership Tugnait, who is designated Chief Executive Officer of White Label, said: “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”

    Speaking on the strategic partnership, Sahni added: “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”

  • To bolster creative leadership

    Virtue Worldwide gets Ayushi Saria as ACD

    By Our Staff

     

    Virtue Worldwide, the agency powered by Vice Media Group, has appointed Ayushi Saria as Associate Creative Director (ACD).

     

    Said Hayden Scott, Creative Head at Virtue India: “Ayushi is a great example of the kind of exciting hybrid talent we want to grow at Virtue. She is a passionate advocate for design and a strong leader. I am certain her diverse skill-sets will help bring a wonderfully fresh perspective to our work. And did I mention, she’s also a damn nice person? I can’t wait to see how Ayushi helps shape Virtue India’s next growth phase.”

     

  • Alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display, helping to further scale the media company’s reach

    Vice Media signs on Mediascope

    By A Correspondent

     

    Vice Media Group and Mediascope have announced a deal in India which will see Mediascope take on all sales for Vice’s ad inventory, signalling a new phase of growth for the youth media company in the region.

     

    Vice launched in India in 2018 and claims a reach of over 10 million users on Facebook and scores more than 13 million impressions on Instagram every month

     

    Said Nilesh Zaveri, Vice’s COO (APAC): “Since the launch of Vice India, we have seen tremendous growth across youth audiences and built deep relations with multiple advertisers across industries. VICE is known for its award-winning content which attracts advertisers to us for authentic storytelling around their brands. Our next exciting initiative in the region is partnering with Mediascope to leverage our media inventory across multiple platforms to bring to their large advertiser base.”

     

    Added Marzban Patel, ad representation veteran and Founder & CEO, Mediascope: “Vice is hot. And there can be no better platform to reach the evolved GenZ and millennial Indian and their counterparts across geographies. Mediascope provides only the best premier solutions to advertisers across audience profiles and Vice fits perfectly with our portfolio, ethos and strategy.”