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Tag: Vicco

  • Conceptualised by Yellow Windows Communications

    Vicco rolls out new ad campaign for Turmeric Aloe vera cream

    By Our Staff

     

    Vicco Ayurveda has rolled out its new ad campaign for its Turmeric Aloe vera skin cream. Created by Yellow Windows Communications, the latest ad for Vicco Turmeric Aloe vera skin cream is the first in the series of three ads. It reassures teens that they no longer have to fret over their skincare routines. One cream can solve most of their skin problems.

     

    Speaking about the product and communication, Devesh Pendharkar, Director – Vicco Laboratories said: “Over the past 7 decades Vicco has come up with some great quality ayurvedic products. This Turmeric Aloe vera cream is yet another innovation in our skincare range. Turmeric is very good at healing problems like acne and pimples while aloe vera is good at cooling sunburn and rashes. The two ingredients make a great combination and this one cream can do the job of many others. It’s every girl’s ‘go-to’ product for almost all skin problems.”

     

    Added Virendra Saini, Managing Partner of Yellow Windows Communications: “When we spoke to teens about their skin problems we realised that majority of them were very frustrated with the sheer number of products they had to apply to keep their face clear and very often, one solution led to another problem. This insight is what led to the idea of ‘keeping skincare simple. And this ayurvedic product delivers on its promise as it has the goodness of both turmeric and aloe vera, which together can give relief to most skin problems that one may have.”

     

  • Leading Bollywood actor Alia Bhatt named as the brand ambassador of Vicco

    Vicco gets Alia Bhatt as ambassador

    By A Correspondent

     

    In a bid to overhaul its brand image, Vicco has signed on Alia Bhatt as its brand ambassador. Alia will be representing the brand’s headliner product, Vicco Vajradanti and its variants. The brand has been a heavy advertiser on cinema screens but now with Alia on board, the ads will be seen across media platforms.

     

    Talking about roping in Alia for the campaign, Sanjeev Pendharkar, Director, Vicco said:” Vicco Vajradanti has been a household name since 1952. It has a large base of loyal users. The marketing task was to appeal to the younger generation, the millennials and also make a pure ayurvedic paste a part of their daily regime hence helping them with good oral health and who better than Alia as a brand ambassador to do this.”

     

    Added Virendra Saini, Business Head Mumbai, Triton Communications: “An opportunity to work on Vicco Vajradanti is a dream come true and a privilege. Years have passed but this brand has never compromised on its quality of being pure Ayurveda and in a time when so much of chemicals are being consumed which are harmful for the body, the millennials of today need to connect with this trusted ayurvedic brand for their oral hygiene. The idea was to build on the famous brand jingle by modernising it and making it stick with the youth of today.”