MxMIndia

Tag: Viber

  • The account will be handled out of the agency's Delhi office

    Madison Media wins Viber India media biz

    By A Correspondent

     

    Madison Media Plus has announced the media win of instant messaging and calling app Viber in India. The account was won in a multi agency pitch. The account will be handled out of the agency’s Delhi office.

     

    Viber is a pioneering mobile messaging, voice and video service that lets everyone in the world connect. Users can send free text messages, fun stickers, photos, videos and doodles, share locations anywhere in the world, make free HD-quality calls and communicate with Push-To-Talk. With Viber Out, users can make low-cost calls to any phone number around the world. Currently Viber has more than 35 million users in India.

     

    Commenting on this development, Anubhav Nayyar, Country Head Viber Media India, said, “We partnered with Madison as we were impressed with their overall approach and business strategy for Viber. In addition, they demonstrated a very sound understanding of the internet and social networking space.”

     

    Basabdatta Chowdhuri, CEO, Madison Media Plus said, “We are delighted with this new win and are confident that we can add strategic value in making the Viber brand, a household name across the country.”

     

  • Viber is being used heavily in both the metropolitans as well as the emerging cities

    Viber unveils first ever ad campaign

    By A Correspondent

     

    Viber, one of the fastest growing instant messaging app in India has unveiled its first ever television campaign in India. An app for today’s youth, Viber is being used heavily in both the metropolitans as well as the emerging cities.

     

    The new campaign is fun and exciting and seeks to connect to the youth via a talking dog who chronicles the benefits of using Viber. It showcases how Viber changes the dull life of the dog’s owner and make him more social and connected with friends and ultimately becomes ‘Mr. Popular’.

     

    Anubhav Nayyar, Country Head,Viber said, “Viber is a young and fun brand that connects people for free. We have grown organically as one of the biggest global instant messaging and calling apps. Whether it’s our wide range of stickers, our photo editing and sharing feature or the fact that we are available across mobile and PC, Viber is differentiated and has grown tremendously over the last few years. The idea behind the campaign is to showcase the different features and benefits to our existing and new customers. We strongly believe that anyone who once tries Viber cannot do without it.”

     

    The ad which was first rolled out on various digital platforms can now be seen across various Television channels.

     

  • ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, the mobile and messaging service provider

    Viber connects with ZenithOptimedia for media

    By A Correspondent

     

    ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, the popular mobile and messaging service.  The business was won after a competitive pitch amongst five media agencies in New Delhi.

     

    Confirming ZenithOptimedia’s appointment, AnubhavNayyar, Country Manager India, Viber Ltd said, “We partnered with Zenithoptimedia Group as we really liked their thinking and strategic approach to our marketing challenges as well as their excellent track record of helping create new age brands like Micromax and OLX.”

     

    We are really excited to partner with a brand like Viber for their India ambition.The brand and the category gives us an even better opportunity to demonstrate our Live ROI proposition.”said SatyajitSen, CEO, ZenithOptimedia India.