Tag: Viacom18 Studios

  • Netplus launches TVC to promote biopic

    By Our Staff

     

    Netplus, a broadband service provider has announced an association with Tapsee Pannu’s upcoming film ‘Shabaash Mithu’, a  biopic based on the life of the cricketer Mithali Raj.

     

    Speaking on the accomplishment, S. Gurdeep Singh, Chairman, Jujhar Group said: “This association Tapsee Pannu starrer ‘Shabaash Mithu’, re-affirms our commitment towards the narratives that matter and impact our users. We take pride in associating ourselves with the journey of the Mithali Raj, who is an inspiration to many.”

     

    Commenting on the association Ajit Andhare, COO of Viacom18 Studios added: “Shabaash Mithu celebrates the determination, commitment and resilience of a legendary cricketer like Mithali Raj. I am happy to partner with a brand like Netplus that embodies the same spirit of commitment and dedication to build a connected India.’”.

     

     

  • Viacom18 Studios hooks up with Dharma

    By Our Staff

     

    L to R: Karan Johar, Apoorva Mehta and Ajit Andhare

    Viacom18 Studios has announced its collaboration with film-maker Karan Johar’s Dharma Productions. As part of the association, Viacom18 Studios and Dharma Productions will collaborate on some of forthcoming films over the next 18-24 months. With Viacom18’s leading broadcast channels at play, the network has also acquired satellite rights for these films.

     

    Speaking about the partnership, Ajit Andhare, COO, Viacom18 Studios, said: “As Viacom18 Studios scales up and begins a new chapter, we are looking at key partnerships with creators who shape mainstream entertainment. Collaborating to build a slate of films further strengthens our long-term association with Karan and Dharma Productions.”

     

    Added Apoorva Mehta, CEO, Dharma Productions: “The partnership with Viacom18 Studios is a significant step for Dharma as together we gear up to bring back the best of Hindi cinema to theatrical audiences. We believe that strategic alliances are the way forward for the film industry and this partnership is the stepping-stone to a long-term alliance.”

     

     

  • Viacom18 Studios unveils new logo for content arm, Tipping Point

    By A Correspondent

     

    Viacom18 Studios has unveiled a new logo of Tipping Point, its digital content arm. It offers a host of web series, short films and non-traditional formats with unconventional narratives. The new identity designed by Avant Garde Films depicts Tipping Point as a platform that, notes a communique:  “creates bold, engaging and path breaking content for online audiences”.

     

    Commenting on the thoughts behind the logo, Sohini Mitra, from Avant Garde Films said,: “We adapted a more focussed approach as Tipping Point wanted to target the youth.” Added Abhishek De from Avant Garde Films: “The creative process began with rigorous brain storming when we zeroed in on the concept of giving the logo a rustic look keeping the background vibrant. We have also retained the essence of Mumbai with subtle elements that will catch instant attention of the audience.”

     

     

  • Netflix to partner Viacom18 Studios for three originals

    By A Correspondent

     

    Netflix has announced three new original series in partnership with Tipping Point, the digital content arm of Viacom18 Studios.

     

    The series are helmed by some of India’s finest storytellers, notes a communique.

     

    Said Monika Shergill, Director, International Originals, Netflix: “We believe that great stories can come from anywhere and be loved everywhere. It’s exciting to partner with Viacom18 Studios and take these gripping stories to our members across India and the world. We can’t wait for fans to discover these beautifully crafted, well-produced series made by passionate and incredibly talented teams.”

     

    Commenting on the partnership Ajit Andhare, COO – Viacom18 Studios, added: “I am delighted to partner with Netflix to debut Tipping Point’s series to the world. Each series is motivated by a film-scale mindset, honed over many years at Viacom18 Studios. We look forward to these distinctive series, with our trademark narratives, entertaining audiences in India and around the world.”

     

     

  • Viacom18 Studios and Aamir Khan Productions announce upcoming film

    By A Correspondent

     

    Viacom18 Studios in association with Aamir Khan Productions announces their upcoming Indian film Laal Singh Chaddha, inspired by Paramount Pictures’ Forest Gump. While Aamir Khan essays the titular role in the film, Kareena Kapoor Khan will be seen paired opposite him for the third time. The film is directed by Advait Chandan and is being written by Atul Kulkarni.

     

    Said Ajit Andhare, COO, Viacom18 Studios: “It gives me immense pleasure to announce our upcoming venture with Aamir Khan titled Laal Singh Chaddha. For every cinephile out there, the must watch list of films would be incomplete without the mention of Forrest Gump. To be able to adapt the classic for Indian audiences is a long-cherished dream for many of us.  Knowing Aamir’s burning passion for this subject for many years, he is the perfect partner to bring to life this dream. I also want to thank Jim, Andrew and the wonderful team at Paramount Pictures for believing in our vision and continuously supporting all endeavors to bring some of their best content to the Indian markets.”

     

    Added Andrew Gumpert, Chief Operating Officer of Paramount Pictures in a statement: “We’re thrilled to be in business with Aamir Khan Productions and Viacom18 Studios, and to see them bringing this timeless story to a whole new generation of audiences.”