MxMIndia

Tag: Viacom18 Network

  • Launches a hunt for next motorcycling talent

    Castrol collaborates with LCR Honda, Viacom18

    By Our Staff

     

    Castrol Power1 has joined forces with Viacom18 network for reality shows, and Rajni Academy for Competitive Racing (RACR), bike-racing academy. Together, they are set to launch a motorcycling talent hunt.  Actor-influencer and avid biking enthusiast, Karan Kundrra, will headline the content series.

     

    Said Sandeep Sangwan, Managing Director of Castrol India Limited: “Castrol Power1 presents India’s Ultimate Motostar on MTV, is a platform uniting motorcycle enthusiasts, enabling them to showcase their skills and train with the best in India and LCR Honda Castrol MotoGP™ Team in Europe. This initiative underscores Castrol POWER1’s unwavering support for India’s racing community, invigorating and nurturing their passion for premier motorcycling.”

     

    Added Lucio Cecchinello, Owner and Team Principal of the LCR Honda Castrol MotoGP Team: “Castrol’s collaboration with Team LCR Honda symbolises our shared vision of pushing boundaries, fostering innovation, and consistently achieving outstanding performance, both on and off the racetrack. Collaborating with Castrol India Limited on the search for ‘Castrol Power1 presents India’s Ultimate Motostar on MTV’ is a testament to our commitment to tap into India’s moto-racing landscape and elevate it. We are eager to witness the extraordinary moto-racing talent in the country and expect a tremendous response to this initiative.”

     

    Said Mahesh Shetty, Head – Network Sales, Viacom18: “This partnership underscores our dedication towards crafting solutions that intricately weave brand USPs into engaging narratives. Viacom18 is always known for interesting reality formats and with ‘Castrol Power1 presents India’s Ultimate Motostar on MTV’ we harness the passion for premier motorcycling racing and elevate it through captivating storytelling. This format specifically created for Castrol, is a prime example of how we seamlessly integrate brand uniqueness into our content, ensuring that it stands out and leaves a lasting impact.”

     

  • The rendition of the brand philosophy in the title track has been sung by celebrated singer Jubin Nautiyal

    Leo Burnett Orchard creates Viacom18’s ‘Open New Worlds’ film

    By A Correspondent

     

    Here’s more on the corporate brand film created for the tenth anniversary of Viacom18 Media Pvt. Ltd. Titled ‘Open New Worlds’ and conceptualised by Leo Burnett Orchard, the network’s creative agency, the film captures the entertainment network’s decade=long engagement with over 500 Mn+ Indians across 80 countries.

     

     

    Sonia Huria

    Said Sonia Huria, Head – Communications & CSR, Viacom18: “From rank newcomers to India’s fastest growing full-play media organisation, Viacom18’s journey, in this industry dominated by legacy players, has been a chronicle of disruptive innovation. While deliberating on the singular theme that would best describe the corporate brand salience, the one thought that kept resurfacing throughout our varied businesses and brands was how Viacom18 has been encouraging everyday Indians to explore possibilities, push their own boundaries, embrace opportunities and challenge norms. This was the genesis to the brand promise of Open New Worlds,” and added: “I’m thankful to Leo Burnett Orchard for helping us conceptualise and execute this film. I’d also like to thank Jubin Nautiyal for the amazing rendition of our song.”

     

    Amod Dani

    Speaking about the creative thought behind the campaign, Amod Dani, Executive Creative Director – Leo Burnett Orchard, said: “This project has been an interesting challenge right from the start. How do you introduce a decade-old media company, with immensely famous brands in its fold that defines entertainment across genres, platforms and cultures, with a film that is more than just a corporate statement? The inspiring brand ethos that reflects the belief of the company helped us outline how each of Viacom18’s individual brands change lives of Indians every day. And how unlikely audiences connect with content, merchandise and derive inspiration and joy. Creating Open New Worlds has been a highlight of our journey with the group, one that will live with us for a long time.”

     

    The corporate brand film will have an integrated reach and will find presence on outdoor and digital media in addition to the Viacom18 network.

     

     

  • The documentary will air across the entire Viacom18 Network on 27th December to mark the death anniversary of Nirbhaya

    Viacom18 adopts ‘Daughters of Mother India’ documentary

    By A Correspondent

     

    In a first for the network, Viacom18 has adopted Daughters of Mother India, the award winning documentary that explores the aftermath of the Nirbhaya rape incident in 2012.

     

    Produced by Academy Award winner Maryann Deleo and directed by National Award winner Vibha Bakshi, Daughters of Mother India is a 45 minutes documentary that explores the effect of Nirbhaya’s brutal gang rape on the collective psyche of India. The documentary has been adopted as a training film by the Indian police academy and various education institutes in India, to sensitize on treating women with respect.

     

    Sudhanshu Vats

    Recognizing media as a powerful tool for propagating social behavioral change, Sudhanshu Vats, Group CEO said, “Viacom 18 takes pride in building an ecosystem of relevant and impactful content creators, platforms and communities. Media firms are best placed to act as force multipliers in India’s endeavour to bring about women empowerment. It is also important for us to be objective and ensure that all sides of a story are shared. ‘Daughters of Mother India’ does this is many ways: it is objective, compelling and thought provoking. Kudos to the team. Hopefully, we’ll see a lot more of this kind of content coming into the mainstream. And hopefully, we as a company and as an industry, will continue propagating this message of change.”

     

    Filmmaker Vibha Bakshi commented, “Viacom 18 is not just a media company. It’s clearly a disrupter. When we approached Viacom 18 with the proposition of screening a documentary they instantly understood. They were sensitive to the immediate need to raise awareness and take responsibility as a carrier of content to bring about social behavioral change. It’s the media that plays an important role in shaping minds and mindsets and can deliver huge on ground impact in bringing mass awareness for the critical issues pertaining to women empowerment, gender violence and actions needed there off. I encourage all of you to join me in saluting Viacom 18 for taking this bold step to adopt a documentary and dedicate air time for such an important issue of awareness. It is truly commendable and indeed a benchmark for the industry to follow.”

     

  • One of the seniormost programming executives in the business, Mr Bahl has had short stints at Mahuaa, Turner, Network 18 after moving on from Star India in April 2011

    Vivek Bahl hops to Sony as Chief Creative Director

    By A Correspondent

     

    In 18 months, this is his fifth place of work… surely, the man’s on the move. Yes, Vivek Bahl is set to join Sony Entertainment Television (SET) as Chief Creative Director after short stints at Mahuaa, Turner and Network 18.

     

    One of the seniormost programming executives in the business, Mr Bahl, joined Zee TV a few months before it was launched way back in 1992. His last port of call has been the Viacom18 Network which he had joined in May this year as network advisor (content).

     

    In the new role, Mr Bahl will be responsible for the overall programming of the flagship channel. Speaking on his appointment, he said, via a communique: “I’m delighted to join SET and hope to provide valuable programming inputs in all genres of shows. This is an exciting and challenging role and I’m honoured that trust has been reposed in my abilities.”

     

    Mr Bahl will report to Sneha Rajani, Senior Executive Vice President & Business Head – Channel SET.  While announcing the appointment, NP Singh, COO, MSM, said: “Vivek’s entertainment experience and a cross-functional strategic perspective will enhance the growth of SET. On behalf of Sony Entertainment Network, we look forward to a long and fruitful working association with him.”

     

    Prior to joining Viacom18, Mr Bahl was with Turner International where he was the Chief Content Officer. And before that he was with the Mahuaa Network where he moved from Star India.