MxMIndia

Tag: Viacom18 Digital

  • The ongoing Indian Premier League  will continue to be available for Free as part of its Ad-Supported offering

    JioCinema goes premium at Rs 29/month

    JioCinema has announced its new subscription offering, ‘JioCinema Premium’, with a market-disrupting Rs 29 per month subscription offer. A ‘Family’ plan was also announced at Rs 89 per month which offers the additional benefit of four simultaneous screens access. Existing JioCinema Premium members will now enjoy all the additional benefits of the ‘Family’ plan at no extra cost. The ongoing Indian Premier League  will continue to be available for Free as part of its Ad-Supported offering.IPL

    Speaking on the launch of JioCinema Premium, Kiran Mani, CEO, Viacom18 Digital said: “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit.” adding: “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”

  • Alok Nath, Gulshan Grover, Baba Sehgal and a host of celebs will frontline originals in advertising-led Voot platform

    Viacom18 unveils Voot with originals and huge kiddie content

    By A Correspondent

     

    Viacom18 has launched Voot, a digital video-on-demand platform that will will be advertising-led and available for free on iOS, Android and web-led devices.

     

    Other than 17,000 of Viacom18 content from across channels and languages, the Voot drivers will be a massive kids foray plus a diverse set of originals. Voot will house popular characters from across networks – from Nick characters like Dora, Spongebob, Motu Patlu to blockbuster characters like Chhota Bheem and Pokemon. Meanwhile, Voot Originals will roll out shows in both long and short formats across genres like comedy and drama. Bollywood actors Gulshan Grover, Baba Sehgal, Alok Nath and a host of celebrity scriptwriters and directors will be frontlining these shows. Furthermore, Viacom18 will move its entire content library, including Colors, MTV and Nick, to be digitally available only on VOOT.

     

    Commenting on the launch, Sudhanshu Vats, Group CEO, Viacom18, said, “India is at the cusp of a digital boom with over 400 million internet users and 200 million+ smartphone users spending significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence Voot.”

     

    Echoing his CEO’s enthusiasm, Gaurav Gandhi, COO, Viacom18 Digital Ventures explained further, “As a network we are a content powerhouse, be it through our television channels or through our film studio. Our content strategy for Voot is true to Viacom18’s philosophy of inclusive entertainment. Between Voot Originals, Voot Kids, our network content and Content-around-content created exclusively for the platform, the idea is to peddle happiness to the ‘always wanting’ India, racing to go digital. Our marketing campaign, set to kick off in the next few days, also highlights this brand philosophy that is at the core of Voot. ”