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Tag: Viacom18 Consumer Products

  • First franchisee under the 'Roadies Rostel brand'

    Roadies Rostel & Viacom 18 launch theme resort in Amd

    By Our Staff

     

    Roostels India, in collaboration with Viacom18 Consumer Products, opens one of its kind experiential holiday staycation in India. Roadies Rostel in Ahmedabad in collaboration with Leisure ARC is the first franchisee under the ‘Roadies Rostel brand’.

     

    Through Roadies Rostel in collaboration with Leisure Arc, guests can look forward to an immersive experience and unmatched hospitality. They can also participate in various sports and leisure activities. The Ahmedabad resort also has 17 Roadies-themed rooms that have been specially designed, keeping the needs of today’s travellers in mind.

     

    Commenting on the launch, Amit Shah, Managing Director Leisure ARC, said: “We are delighted to be a franchise partner of Roadies Rostel. Our property has been specially designed to cater to the needs of adventure enthusiasts, and guests can expect comfortable accommodations with modern amenities, delicious local cuisine, and a vibrant community of like-minded travellers and explorers. Roadies Rostel Leisure ARC offers a unique experience and will be a popular weekend destination for people of Ahmedabad and attract backpackers from across the country.”

     

    Added Sachin Puntambekar, Business Head, Consumer Products, Viacom18: “We are thrilled to announce the launch of Roadies Rostel, in Ahmedabad. This is a significant first step in the journey of Roadies Rostel and we look forward to redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking.”

     

  • Licensed Garfield products will be available across leading online and offline retail outlets

    Viacom18 brings Garfield merchandise to India

    By Our Staff

     

    Viacom18 Consumer Products and Nickelodeon are all set to introduce an exclusive range of Garfield merchandise to India. As a part of the collaboration, officially licensed Garfield merchandise will be available across leading online and offline retail outlets.

     

    Commenting on the launch of an exclusive range of Garfield merchandise across categories, Mahesh Shetty, Head-Network Sales, Viacom18, said: “At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India. Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults. The character’s quirky and honest appeal is unlike any other. Starting from a comic strip, Garfield has grown to become a globally sensational character. With the addition of Garfield to our products portfolio, we aim to get one step closer in our endeavour to provide our viewers with an opportunity to connect with their most-loved characters beyond screens.”

     

    Added Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products: “At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic. As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watched to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate.”

     

  • To launch an exclusive range of the children’s song Baby Shark merchandise

    Viacom18 Consumer collaborates with Pinkfong

    By Our Staff

     

    Viacom18 Consumer Products has inked a deal with Pinkfong, a South Korean entertainment company, credited with recording popular children’s rhyme,  Baby Shark

     

    Commenting on the launch of the exclusive Baby Shark merchandise, Mahesh Shetty, Head-Network Sales, Viacom18, said: “At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters.  Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”

     

  • To launch a range of bottomwear for men including cargo pants, three-fourths, joggers and convertible pants and trousers

    And now, Roadies ‘Bottomwear’

    By A Correspondent

     

    Viacom18 Consumer Products, the consumer products arm of Viacom18, is all set to collaborate with clothing brand Beevee to launch Roadies Bottomwear, inspired by the rough and tough look sported by the participants and gang leaders in MTV Roadies Rising, notes a communique.

     

    Commenting on the association with Beevee, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions, Viacom18 said: “Viacom18 Consumer Products has an extensive bouquet of consumer products for the youth. Our products under brand MTV range across apparel, fashion accessories, footwear, tech accessories, personal care and hospitality and Roadies products range across apparel, watches, sunglasses, innerwear, bags and now bottomwear. This association with Beevee for the launch of Roadies Bottomwear will let our consumers experience Roadies in all its glory. The products are super comfortable and have been created keeping in mind the needs of the youngsters of today who especially enjoy being outdoors.”

     

    Speaking about the collection, Sanjay Shah, Managing Head, Beevee said, “It brings us immense pleasure to announce our collaboration with Roadies for bottom wear by Beevee, thinking of roadies the first thing that comes to our mind is connecting to millions of youth which connects to latest fashion. We look forward to create the latest trend for an ever young community.”