MxMIndia

Tag: Vh1

  • It draws attention to the sense of belonging that music gives us

    Supari Studios campaign for Vh1 Supersonic

    By A Correspondent

     

    Leading up to the Vh1 Supersonic music festival, Supari Studios has conceptualised and produced a film that draws attention to the sense of belonging that music gives us.

     

    Said Nisha Vasudevan, director of the film: “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space…. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

     

    Added Manoti Jain, Executive Producer, Supari Studios: “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”

     

     

  • The new Vh1 to be India's go-to destination for International Music, Entertainment & Pop Culture

    Vh1 undergoes brand refresh exercise

    By A Correspondent

     

    Viacom18’s international music channel Vh1 is set to elevate its brand experience with an all-new refreshed look. The channel will offer original programming like “Vh1 Inside access with Miss Malini” and “Vh1 India Diaries”. Introducing the refreshed Vh1 experience will be Demi Lovato, Coldplay and Jay-Z live at the most awaited Global Citizen Festival 2016 on November 19.

     

    Commenting on the refreshed Vh1, Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18, said: “Vh1 India represents the changing entertainment preferences of the millennials. It is to cater to these evolving preferences that the channel has refreshed its content and visual experience. Our endeavour is to now make the channel more inclusive by introducing original content and socially integrated shows into the mix. We are sure that the all new Vh1 will reinforce our authority on International music & pop culture.”

     

    Speaking about going live with Global Citizen, he added: “There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new and refreshed Vh1.”

     

  • Vh1 launches Vh1 All Stars programme to expand advertiser outreach

    Vh1 offers new outreach platform

    By A Correspondent

     

    The most important thing for any brand is to hold on to the consumer’s attention. And, to facilitate that Vh1 has crafted Vh1 All Stars – a strategic programme for the benefit of advertisers and brands across the country.  This programme aims to provide customised solutions to clients and brand campaigns taking their message to the relevant target group across on-ground outlets spanning 60 cities.

     

    Said Sabrina D’Souza, Head – Marketing, English Entertainment Cluster, Viacom18: “Vh1 All Stars is a strategic programme designed to help brands reach out to their audience in an effective and impactful manner. With a reach of over three million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts.”

     

    The program has partnered with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt & Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as with local brands such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few.

     

  • The channel is today synonymous with the best in international music and entertainment

    Vh1 completes a successful decade in India

    By A Correspondent

     

    Vh1, the channel that came into existence with all of 40 music videos, has completed a decade of existence in India. The channel is today synonymous with the best in international music and entertainment, and the home to the greatest awards shows in the world.

     

    From the launch days when the consumers misread Vh1 as Vhr or VHI and clients misheard Vh1 sales guys, rather embarrassingly as “Which one?” 3650 days later, the channel has become a super-power brand which attracts the best talent from across the world. Playing home to every big awards ceremony from the Grammy’s to the Golden Globes to the Billboard awards, getting the biggest and the best names from international music to India for live performances, to two successful houseful years of the dance music extravaganza Vh1 Supersonic, the channel has come a long way from its early days.

     

    Speaking further, Ferzad Palia, EVP & Business Head, English Entertainment, Viacom18 said, “This is a significant landmark for all of us as a team, as an organization and as individuals. Our first English child, Vh1 India has turned 10 years old. Ten glorious years is how I’d like to remember them. January 1, 2005 was when it all began, with humble beginnings. From just a 40 music video channel in 3 cities to being the #1 English entertainment channel across India, we’ve come to become a household name. From doing indoor gigs to now having 15,000 fans sing ‘Happy Birthday Vh1’ on the sands of Goa during Vh1 Supersonic 2014, it’s been an exciting and fulfilling journey. I genuinely want to thank each and every one who has participated in this fantastic journey, directly or just as a well-wisher. It is indeed, a very proud moment for team Vh1”

     

    In addition to the eclectic television content, Vh1 has also created its own on-ground property, Vh1 Supersonic, the biggest dance music festival in India and Vh1 Sound Nation, a multi-genre music extravaganza featuring home-grown, independent artists.

     

  • Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty – Scandalicious

    We thrive on gossip and scandal: Ferzad Palia

    By A Correspondent

     

    Ferzad Palia

    Viacom18’s English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious.

     

    “Consumers love to see celebrities and the lifestyles they lead and there are a lot of shows focusing on this aspect. But what people love more is cossip and scandal – we thrive on it. So watching celebrities go bad gives viewers another insight into celebrity lives making the show very relatable,” says Ferzad Palia, Vice President & General Manager – English Entertainment at Viacom18, on what makes the show different from the rest on the channel.

     

    The channel prefers to label itself as an English entertainment and music channel and hence, aims to showcase the best/ latest in international music which is not limited to only videos but also documentaries, concerts and festivals.

     

    The channel does feel that there has been a significant growth of international music not only on TV but also across India. International artists have realized the potential of live events in India and have made India a ‘must tour’ country in their calendars, which wasn’t the case couple of years ago. Consumers are now much more accepting of multiple genres of music and are not restricted to Bollywood only. International music channels are sprouting up which is all due to a higher interest and demand for Music on TV.

     

    “The growth of music in India is extremely exciting because it demonstrates that international music is gaining popularity very rapidly. Seeing this growth, we have not merely stagnated as a TV channel, but we are now an all rounded brand available on multiple platforms including TV, mobile and online,” explains Mr Palia when asked about music being consumed across media and if it has affected music genre on TV.