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Tag: VFS Global

  • To bolster brand advocacy and reputation management

    VFS Global appoints Sukanya Chakraborty as CCO

    By Our Staff

     

    Have a problem getting your visa? Find out her coordinates and keep them handy! Visa facilitation major VFS Global has elevated Sukanya Chakraborty to Chief Communication Officer. Notes a communique: “With the company entering a new growth chapter and under new ownership, Chakraborty will bolster brand advocacy and reputation management through the 360-degree global communication mandate of the organisation.”

     

    Chakraborty has worked extensively on building B2B & B2C communication strategies and integrated campaigns focused on building an offline and online presence, creating narratives to enhance corporate reputation and brand perception.

     

  • the agency will manage VFS Global’s marketing and branding mandate for all their operations worldwide

    L&K Saatchi & Saatchi wins global mandate for VFS Global

    By A Correspondent

     

    VFS Global, the outsourcing and technology servicing specialists for governments and diplomatic missions worldwide, has appointed L&K Saatchi & Saatchi as their global creative agency. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch.

     

    L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide.

     

    On the win, Belson Coutinho, Chief Marketing Officer, VFS Global said: “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”

     

    Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”