Shalimar Agarbatti Co, has roped in Bangla actor Abir Chatterjee as the face for its brand Avida in its new ad campaign.
Said Alkesh Shah, Director, Shalimar Agarbatti Company Pvt.Ltd: “Avida has been a household name in West Bengal for over a decade now, and the discerning Bengali trusts the quality and the mesmerisingly long-lasting fragrance of Avida. In the recent years, due to low-involvement and a weak retailer push, substandard agarbattis have started infiltrating the market.”
The campaign strategy, concept and script has been created by Bengaluru-based Vipul Thakkar of Very Multimedia Solutions Pvt. Ltd.