MxMIndia

Tag: VerSe Innovation

  • Onboards 8,500+ magazines and newspapers across 60 languages

    VerSe Innovation acquires Magzter

    VerSe Innovation, the local language technology platform, has announced acquision of Magzter, a cross-platform, self-service, global digital newsstand with a library of 8,500+ premium magazines and newspapers. This move marks Dailyhunt’s strategic foray into premium content and signifies a transformative juncture in VerSe Innovation’s journey to becoming India’s largest digital media tech conglomerate.

    Launched as Dailyhunt Premium, this subscription-based offering will provide users access to premium content from international publishers in over 60 languages including English, French, Italian, Japanese, Russian, Spanish, and more. This includes globally acclaimed publications such as Time, Newsweek, Fortune, The Economist, Forbes, Reader’s Digest, Cosmopolitan, Vogue, Maxim, Elle, Vanity Fair, New Yorker, Bazaar among others across their respective India and international editions. This expansion addresses the demand for high-quality premium content, particularly catering to the discerning tastes of India’s elite and aspirational upper-middle-class demographic.

    Speaking about the acquisition, Virendra Gupta and Umang Bedi, Co-founders, VerSe Innovation, said: “Magzter is a perfect fit for our ecosystem. The acquisition aligns seamlessly with our growth trajectory and enhances our ability to deliver premium content experiences to our ever-expanding user base. We will keep strengthening our capabilities and spreading our wings, leading the way in India’s digital content space.”

    Added Girish Ramdas and Vijayakumar Radhakrishnan, Co-Founders, Magzter: “We are excited to join forces with VerSe Innovation and contribute to the evolution of content consumption in India,” “This partnership opens up new avenues for delivering high-quality content experiences to users across India, further strengthening our goal of providing unparalleled digital reading experiences to our readers.”

  • To craft communication for their news feed – Xpresso

    Dentsu Creative wins mandate for Dailyhunt

    By Our Staff

     

    Dentsu Creative has won the Social Media Management mandate for Dailyhunt’s new and engaging short-form news feed – Xpresso.

     

    As per the mandate, Dentsu Creative will be responsible for crafting engaging and impactful digital communications for Xpresso. This includes managing social media platforms, creating captivating digital designs, and executing content marketing strategies for the brand.

     

    Speaking on the partnership, Bhagyashree Saini, Director – Marketing, VerSe Innovation said: “We are thrilled to partner with Dentsu Creative India to further strengthen the digital presence of Xpresso, Dailyhunt’s captivating short-form news feed. By leveraging their expertise, we aim to elevate Xpresso’s social media presence and provide an engaging experience for our users. As today’s young demographic becomes increasingly driven and passionate about news consumption, this collaboration will enable us to effectively connect with our audience through captivating digital designs and impactful social media content, enabling them to stay informed and entertained at the same time. We look forward to a fruitful partnership with Dentsu Creative India.”

     

    Sahil Shah, President – Digital Experience, Dentsu Creative India added: “Xpresso is quick, snackable & immersive, and above all, it’s made for today’s modern consumers. And that’s exactly how we want our marketing efforts to be. We are truly excited about how our ideas can seamlessly blend with the app’s overall thematic and I look forward for us to scaling the app marketing endeavours through fast and impactful campaigns. Also, welcoming Xpresso to our DC universe is a great validation for us, as it showcases the trust such new-age brands like Xpresso are putting in DENTSU CREATIVE. We are thrilled to take this journey forward and make magic happen.”

     

  • To raise awareness on the importance of car insurance

    Tata AIG & Josh join hands for car insurance

    By Our Staff

     

    Josh, the short video app, has collaborated with Tata AIG to raise awareness among the youth on the importance of car insurance. The campaign #TrustedNaamFantasticKaam focuses on raising awareness of car insurance and the ease of availing car insurance policies from Tata AIG.

     

    Said Sunil Kumar Mohapatra, Chief Revenue Officer, VerSe Innovation, parent company of Josh: “Brands are increasingly recognising the potential of short-video in engaging audiences effectively. As Tata AIG aimed at connecting with the youth of India, the wide reach of Josh presented the perfect opportunity for us to collaborate and launch the highly engaging #TrustedNaamFantasticKaam campaign.”

     

  • Providing users with live, in-depth hyperlocal updates from all constituencies

    PublicVibe launches campaign for UP elections

    By Our Staff

     

    PublicVibe, the hyperlocal video news platform, has launched its first TV + digital campaign to cover the ongoing Uttar Pradesh elections. It will provide latest election coverage. A 15-second TV spot conceptualised by WYP Worldwide kickstarted the campaign.

     

    Said Samir Vora, Chief Marketing Officer, VerSe Innovation: “PublicVibe is powered by thousands of users who are passionate about the news and issues concerning their immediate areas. Leveraging the power of hyperlocal journalism, we are striving to capture and inform our users of the public sentiment that prevails in the Uttar Pradesh elections through live, in-depth updates directly from the ground.”

     

    Added Amit Akali, Chief Content Officer & Cofounder, WYP Worldwide: “It is not often when a product is so strong that a simple narrative brings to life the impact it has on people’s lives. The story weaved around a local chair maker, who will in his way, impact the hot seat everyone is fighting for, demonstrates the power of PublicVibe. It is also a testament of the effort the platform has taken to become truly hyperlocal. While only time will tell the election results but with PublicVibe people are being updated straight from the districts and by lanes of UP.”

     

  • This is a mobile video editing app for users and creators of short format videos

    Josh launches JoshCam for video edits

    By Our Staff

     

    DailyHunt sibling Josh has announced the launch of its JoshCam app on Google Play Store and App store. This is a mobile video editing app for users and creators of short format videos.

     

    Speaking at the product launch, Shailendra Sharma, Senior Vice President – Product & Engineering, VerSe Innovation, said: “At Josh, we are on a mission to provide the best of opportunities to our users and creators. Our platform capabilities continue to be our biggest differentiator and the addition of the JoshCam app reinforces our mission to give our users and creators the best experience on a short-video app. While the JoshCam comes loaded with numerous features and effects, we have specifically simplified the UI of the app for more accessibility. The app’s robust technology and user-friendly interface will further allow users to impart a professional touch to their content.”

     

  • As Head – Creator and Content Ecosystem

    Sunder Venketraman joins Josh

    By Our Staff

     

    Sunder Venketraman
    Sunder Venketraman

    DailyHunt and VerSe Innovation’s short video app Josh has announced the expansion of its leadership team with the appointment of Sunder Venketraman as Head – Creator and Content Ecosystem. He will be based in Mumbai and will be responsible for spearheading the short video ecosystem beyond mainstream content categories like dance, drama, comedy, and lip sync.

     

    Prior to his association with Josh, Venketraman was Head of Strategy, Monetisation and Revenue at Firework India.

     

    Welcoming Venketraman, Josh Founder Virendra Gupta and Co-founder Umang Bedi, said: “It gives us immense pleasure to welcome a seasoned professional like Sunder onboard. His achievements in the domain of entertainment and content ecosystem precede him, as he comes armed with a deep understanding of the short video ecosystem that we believe will create a lasting impact and will take Josh to greater heights. Sunder’s expertise in content strategy and business-oriented functions will fuel Josh’s vision of encouraging Bharat’s youth to create engaging content in local languages and will allow us to infuse multiple content categories into our app.”

     

    Added Venketraman:“I am excited to be a part of Josh which I believe is a perfect blend of international structuring and raw Indian spirit. I am truly enthralled by the Co-founders’ vision in building this app and look forward to weave in my ideas and experience to inspire the next wave of content creators for Bharat. I am thankful to Umang and Viru for this opportunity that sets me on yet another exciting journey to re-imagine the content landscape in India.”