MxMIndia

Tag: Ventes Dundh

  • Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment

    Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space

    By A Correspondent

     

    Niloufer Dundh

    Former senior vice president and head of Integrated Media at Hungama Digital Media Entertainment Pvt Ltd, Niloufer Dundh, has announced a partnership with Talenthouse India, a part of Reliance Entertainment. This move signals Ms Dundh’s plans for her firm Ventes Dundh in the crowdsourcing segment and her belief in its appeal to brands.

     

    Ms Dundh has scored a six this IPL season, with a key role in Talenthouse’s crowdsourcing initiative for Vodafone’s IPL campaign where 22 children will wear the winning design comprising of jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse (www.talenthouse.co.in) had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs 1,00,000 as cash prize.

     

    Besides providing the leading telecom brand in the country with an innovative method to crowdsource, Ms Dundh has connected one of her clients to an upcoming nation-wide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.

     

    Speaking of the association, Ms Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfil, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”
    Arun Mehra, CEO, Talenthouse India said, “Crowdsourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”

     

  • Niloufer Dundh tells MxMIndia about taking the entrepreneurial route with the launch of Ventes Dundh

    Solo is the way forward for Niloufer Dundh

    By Johnson Napier

     

    Having spanned diverse verticals under the ambit of Media during her almost two-decade-long professional career, former vice-president of Integrated Media at Hungama Digital, Niloufer Dundh has now taken the entrepreneurial route by announcing the launch of Ventes Dundh. To operate as a sales consultancy unit, Ventes Dundh will offer solutions in the realm of Media Sales, Branded Opportunities and Consultancy.

     

    In a note addressed to her well-wishers, Ms Dundh has cited her joining hands with three interesting opportunities that she have been following and monitoring for the past six months. These companies are in the space of:

     

    • Rural Mobility space, an ability to reach out to farmers. “I have always maintained that the real power of mobile will be when it can reach where SBI can’t possibly open a branch nor can Levers distribute its product. Finding a mobile grass root solution is always a challenge and I believe the company I have tied up with has the ammunition to provide meaningful opportunities to brands,” said Ms Dundh.
    • A kid’s digital eco-system, a confidential project which will be launched in Mar 2013. “I have always believed in Indian kids (my stint at Hungama TV showed me the untapped potential in the kids’ television space), now the India kid is on the net and is open to a world for herself. This is the core thought behind this project,” added Ms Dundh.
    • Crowdsourcing, something that has already shown great traction with brands and in the years to come will become a must do for brands who wish to be taken seriously in their digital initiatives. “In my digital tenure, I have experienced the true requirement for this and the poor quality that prevents brands to use this content in the way that they had envisaged it.”

     

    Elaborating further about her projects, Ms Dundh told MxMIndia, “I have handpicked these projects looking at their need gap in a client’s media and advertising options. But the domain will be largely digital. Moreover, the opportunities are immense in the journey going forward as the projects allow for good brand synergy and engagement.”

     

    When asked about her plans for raising a team and panning out operations across India, Ms Dundh asserted, “There will be no team as such and I will be operating solo for the first six months. I’m doing so as I want to work for the joy of working and feel the true pulse of being an entrepreneur.”

     

    On her decision to float a consultancy unit at a time when the market is not exactly welcoming of new ventures, she said, “In fact it is the best time to go solo as people buy from people they trust and I am confident my sales-oriented approach of the past would have left a strong impact with clients and agencies who will want to work with me in the future. Also, the need of the hour is to show brands relevancy and good engagement options; the time for me-too and one-fits-all is over.”