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Tag: Venkatagiri Rao

  • An extension of the ‘Mere Baal, Meri Jaan’ campaign, the new film highlights how a woman’s hair is reflective of her identity

    Parachute Advansed celebrates women…

    By A Correspondent

     

    Marico Limited’s premium Parachute Advansed brand has launched a campaign for Pongal 2021. Showcasing different hair looks that exemplify different forms of expression, Parachute Advansed urges women to express their authentic self.

     

    Conceptualised by VML Y&R, against the backdrop of Pongal, the new TVC depicts various women in their festive looks.

     

    Speaking on the new campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “Parachute Advansed has always been every woman’s ally in her journey of creating a unique identity. With nurturance and authenticity at the core, it has enabled today’s women to express themselves. This year on Pongal, the brand aims to celebrate them through a distinctive campaign that brings to life this unique personification forging a deeper connect.”

     

    Added Venkatagiri Rao, CCO, VMLY&R SEA & India: “For Pongal, we wanted to send out a message that even the most revered traditions only become more rich and alive when people add their own colour and spin to it. The Parachute Advansed campaign invites women to celebrate Pongal by unabashedly celebrating their own identities and hair choices. As a hair care brand, it’s important to support those who don’t have that freedom of self-expression, even in this day and age, by putting the topic out there and leaning into it. Thanks to the unique and robust Tamil style of music that underpins the campaign, a topic as everyday as hairstyles gets infused with unbridled energy and flair that feels very uniquely Tamil, and also gets the spotlight it deserves.”

     

     

  • Initiates #ThankYouNurses campaign

    This Onam, Parachute Advansed Gold salutes nurses

    By A Correspondent

     

    Marico Limited’s hair nourishment brand, Parachute Advansed Gold, has launched a digital campaign, this Onam, honouring the unparalleled spirit of nurses across the country. The #ThankYouNurses campaign, led by a digital film conceptualised by VMLY&R, salutes the brave warriors and provides a platform for all Indians celebrating Onam to come forward and express their gratitude for the nurses through their Pookalams, a popular floor decoration with flowers which is an integral part of Onam celebrations.

     

    Said Koshy George, Chief Marketing Officer, Marico Limited: “As India continues its fight against the pandemic, we wanted to honour the nurturing spirit and tireless efforts of the nurses who have ensured millions of Covid survivors are with their families this festive season. Parachute Advansed Gold stands for care and nurturance and has a deeper connect with the consumer larger than just hair. With this heartwarming ode, Parachute Advansed Gold aims to not only salute them, but also encourages every individual to remember them and dedicate their pookalams to the unparalleled spirit of these warriors”

     

    Added Venkatagiri Rao, CCO VMLY&R India: “As the festive season kicks off, we had to remind everyone that while we’re getting busy returning to our new normal, for nurses on the frontline, nothing has changed. They continue to fight the grim fight, every single day. So, it was important to make this festival about gratitude and remembrance. And who better to channel that gratitude for us than Covid survivors. We made real survivors the voices of Parachute Advansed Gold’s  #ThankYouNurses film. Hopefully, the world will follow their lead. And most importantly, never forget what they owe the brave nurses.”

     

     

  • The campaign has been conceptualised and created in partnership with VMLY&R India

    IDBI Federal Life unveils #FutureFearless campaign

    By A Correspondent

     

    IDBI Federal Life Insurance has announced the launch of its brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities.

     

    Speaking on the thought behind the campaign, Karthik Raman, Chief Marketing Officer & Head – Products, IDBI Federal Life Insurance said: “We are living in unprecedented times with disruptions on all fronts. These upheavals coupled with the constant barrage of negative news have added to people’s worry and anxiety. However, our research has shown that while grown-ups are apprehensive of the future and what it holds, the children of today are ready to embrace a world of possibilities. Comfortable with technology, up-to-date with the latest trends and completely aware of the world around them, the next generation of kids are confident and ready to explore new professions and career paths.”

     

    The #FutureFearless campaign has been conceptualised and created in partnership with VMLY&R India.

     

    Added Venkatagiri Rao, Creative Head, VMLY&R India, says, “Twenty years from now, the world will still need engineers and doctors. Just very different kinds of engineers or doctors than parents can imagine. Gene tech, machine learning, climate science, recycling, anti-ageing, space exploration – the emerging needs and opportunities are incredible. Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”

     

     

  • Garners a massive 10 billion views in the first six days alone

    Parachute’s #ChampiBeats garners great traction on TikTok

    By A Correspondent

     

    Marico Limited’s hair-nourishment brand, Parachute Advansed, has launched #ChampiBeats, a campaign to encourage consumers to use the lockdown time to bond with their loved ones over a musical champi. Roping in TV celebrities and influencers, the brand ran the campaign on TikTok, garnering a massive 10 billion views in the first six days alone.

     

    Speaking about this campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “Parachute Advansed is a brand that stands for care and nurturance, and shares an extremely strong connect with its consumers. During the on-going lockdown, we felt that the brand can help people make the most of their togetherness, while also helping them deal with the stress of the situation. We launched Parachute Advansed #ChampiBeats on TikTok to turn the ‘champi’ from a mere oiling ritual to a fun and memorable shared experience with loved ones. In collaboration with celebrated stars, we wish to connect with our consumers in a unique and playful way, while staying true to the core value of the brand which is providing superior nourishment.”

     

    Added Venkatagiri Rao, Chief Creative Officer, VMLY&R India & South East Asia: “When you have a unique platform like TikTok, you want to stay true to its nature, rather than treat it as a surrogate platform for airing a commercial message. And #ChampiBeats succeeds in co-opting the language of TikTok seamlessly. It is a digital solution that takes an ancient ritual like the champi and completely reinvents it for the TikTok generation. Creating memorable ‘connected experiences’ and connected brands is what we do at VMLY&R, and this is a very good example of that approach.”

     

     

  • Venkat, who has spent over 16 years in the creative and digital advertising industry, will be based in Mumbai

    VML appointsVenkatagiri Rao as Creative Head

     

     

    Global digital marketing agency VML has announced the appointment of Venkatagiri Rao as Creative Head – India, as part of a significant step to solidify its creative capabilities. In his new role, Venkat will spearhead the office’s creative practice, which continues to form the foundation for the agency’s growth.

     

    Based in Mumbai, Venkat will report directly to TriptiLochan, CEO – VML Southeast & India.

     

    “With the digital marketing landscape evolving rapidly over the years, we remain firmly committed to pushing the boundaries of technology and expanding our creative offering to serve brands with brilliant ideas,” said TriptiLochan, CEO – VML Southeast & India. “We are delighted to have Venkat on board, and are confident that his passion for innovation will drive the change brands need, and take our creative offerings a notch higher.”

     

    Venkat brings with him over 16 years of industry experience across agencies, most recently at DDB Mudra Group, Mumbai, where he served as Executive Creative Director for a period of five years. There, he handled notable companies and brands including Emirates, Volkswagen, Economic Times, Femina, Kalpataru Developers, Lonely Planet, Top Gear and Arshiya Logistics.

     

    Prior to DDB Mudra, Venkat held stints at Ogilvy, Ambience Publicis, Alok Nanda & Company and Fisheye Creative Solutions.