MxMIndia

Tag: Velocity

  • The company will cater to Indian companies by offering a fully customized approach supported by technology, innovative differentiators and a compelling value proposition

    Market research firm Velocity launched

    By A Correspondent

     

    Cross Marketing Inc; a Tokyo stock exchange listed company, has announced the launch of Velocity, a technology-driven market research company to cater to the Indian market. Velocity was born out of an urgent need to provide insights and meaningful research with a quick turnaround time from various parts of the world, notes a communique.

     

    Headquartered in Bengaluru and having an office in Mumbai, Velocity offers Advertising and Communications Research, Brand Studies, Market Segmentation & Profiling, Product and Pricing, Customer Satisfaction/Loyalty/Experience and Tracking Studies, amongst others

     

    Said Jasal Shah, Managing Director & CEO, Velocity: “In today’s dynamic world, strategies are dynamic and needs to change quickly, sometimes even overnight and this demands quick access to data and quality insights. At Velocity, this is what we are designed to deliver. Our tech-driven approach helps us achieve quick turnaround time and this will in turn help our clients in meeting their respective objectives.Our global reach by virtue of our parent company will also help scale up our business and therein reach out to more clients.”

     

  • PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity

    PrecisionMatch expands presence in India

    By A Correspondent

     

    PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity, targeted reach network, to offer data-backed display advertising.

     

    Nitin Chowdhary, Business Head, PrecisionMatch said, “I am very excited at the prospect of serving Velocity’s customers with our unique data targeted display offering. Velocity is amongst the top 3 ad networks in India. The future of display advertising on the internet lies in data targeted RTB; I have no doubt that with Velocity’s reach, the number of advertisers that have access to PrecisionMatch’s unique capabilities will continue to grow.”

     

    In addition, PrecisionMatch strengthened its team with hires in product, business development and technology roles. It recently appointed Gaurav Seth as the Director for Product & Publisher Development. Mr Seth comes with over seven years of experience in online marketing, business development, operations & technology implementation. Prior to PrecisionMatch, Mr Seth was associated with Komli Media for almost 3 years.

     

    In December 2012, PrecisionMatch appointed Anshul Joshi as the Director for Business Development and Pramod Sharma as the Senior Technology Lead. Both the executives have significant experience in the digital media and joined PrecisionMatch from Tyroo and Tribalfusion respectively.

     

    “Monetizing publisher data, enabling multiple channels and delivering scalable technology are critical aspects of our business. We will soon be announcing new categories for which consumer data would be available, thus strengthening our endeavour to make data the backbone of display advertising. I am also thrilled to have Gaurav, Anshul and Pramod in my team, they bring significant energy and capability to PrecisionMatch,” added Mr Chowdhary.

     

    PrecisionMatch currently offers audience data across categories such as – Auto, Mobile Handsets, Online Transistors, Travel/Holiday seekers, Technology etc. and works with industry leaders such as – Samsung, General Motors, Tata Motors, Snapdeal.com, Expedia.com etc.

     

  • SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity

    SVG Media launches Velocity

    By A Correspondent

     

    SVG Media (formerly known as Tyroo Media) has announced the launch of its data-backed display ad network, Velocity, in India and Asia Pacific. Velocity is pegged as the first data-backed display ad network in the region, offering targeted reach and relevant audience, and offers valuable audience segments at speed using world-class technology platforms.

     

    Velocity’s product portfolio includes offerings such as Audience Display, Video, Mobile, Rich Media, Social, Data Targeting and Speciality Display. Commenting on the launch, Manish Vij, Founder and CEO, SVG Media, said, “The online display advertising ecosystem is evolving and changing rapidly, and we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem. Velocity will utilize the benefits of programmatic buying using high-scale data and analytics to make display work as effectively as non-branded keyword search. ”

     

    Piyush Rathi, National Sales Director, Velocity, commented, “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has some 33 million unique users across multiple audience segments, and is capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on the display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.”

     

    Data targeted display offered by Velocity is expected to improve CTRs by up to three times, reduce bounce rates by more than half and improve post-click engagement metrics by up to two times.