MxMIndia

Tag: Vega

  • Creates #BeGenFree to cut across generations

    Liqvd Asia collaborates with Vega Personal Care for campaign

    By Our Staff

     

    Liqvd Asia, digital marketing agency, has collaborated with beauty and personal care brand Vega, for a campaign. The new campaign #BeGenFree cuts across generations to celebrate the spirit of individualism and freedom.

     

    Said Anish Varghese, Chief Creative Officer, Liqvd Asia:  “We did not want to pigeonhole Vega’s audience with labels that already exist. This led to the creation of #BeGenFree, a term that creates a wider appeal for Vega. It is a diverse community that unites all such social groups under one roof.”

     

    Added Eiti Singhal, Chief Marketing Officer, Vega: “After the success of our last award-winning campaign ‘Flaunt your befikar’ we thought we’d step it up by introducing a digital campaign that encourages self-assurance, celebrates individuality, and fosters a sense of community within a free society. We are adopting a “self-focus” position as a brand, which gave rise to the hashtag #BeGenFree. It gives both men and women the freedom to express themselves. Our target audience will connect with our elevated line of communication, thanks to Team Liqvd Asia.”

     

  • For their new upcoming vertical

    Vega assigns marketing mandate to Ants Digital

    By Our Staff

     

    Vega has appointed Ants Digital as its digital, brand and performance marketing partner for an upcoming vertical. The agency will be responsible to launch this vertical across digital and social platforms and create innovative campaigns for the B2B market.

     

    Eiti Singhal
    Eiti Singhal

    Said Eiti Singhal, Chief Marketing Officer, Vega: “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have ANTS join us on this journey.”

     

    Sanjay Arora
    Sanjay Arora

    Added Sanjay Arora, Chief Executive Officer, Ants Digital: “VEGA as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence.”

     

  • Will leverage digital space to optimise the brand’s online visibility

    Liqvd Asia bags mandate for Vega personal care brand

    By Our Staff

     

    Vega, the personal care appliances and beauty care accessory brand, has awarded its digital mandate to Liqvd Asia. The agency will be responsible for leveraging the digital space to optimise the brand’s online visibility, and outreach across multiple relevant platforms, and engage its growing customer base.

     

    Speaking about the win that happens to coincide with the company’s 9th anniversary celebrations, Arnab Mitra, Managing Director, Liqvd Asia, said: “The beauty and grooming industry in the country is booming, thanks to the growing desire among both men and women to look stylish and feel good. VEGA is committed to its consumers, keeping its brand idea and ethos intact. It is a great brand to work with and will continuously challenge us to innovate and execute unique digital strategies. We look forward to create interesting content as there are many opportunities to communicate with target audiences via multiple touchpoints, and to enhance the brand into the digital space.”

     

    Speaking on the occasion, Eiti Singhal, CMO, Vega Industries Pvt. Ltd, added: “As a brand, we are looking to reach out to more and more millennials & Gen Z’s in the digital space and have meaningful conversations with them. Our continuous endeavour is to inspire consumers about being comfortable in their own skin and grooming is the springboard for this self-confidence, comfort and joy. We are excited to partner with Liqvd Asia who has the expertise and insights in creating a top mind recall & consideration for the brand.”

     

  • Vega awarded its digital mandate to Team Pumpkin

    Team Pumpkin bags Vega helmets mandate

    By Our Staff

     

    Vega, the riding helmet brand, has awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. This is to promote Vega’s entire range of helmets and other riding gears.

     

    Said Nirav Lalan, COO, Team Pumpkin: “We are a 360-degree Digital Marketing and PR agency, and the latest collaboration with Vega is a testimony to our long-lasting legacy. At Team Pumpkin, we differentiate ourselves with our bespoke approach for every brand that we join forces with. Vega has been redefining the Indian automotive safety landscape for a long time now and we are thrilled to take their journey and products to a wider audience.”

     

    Added Girdhari Chandak, Managing Director, Vega: The creativity and experience which Team Pumpkin brings along gives them a distinct advantage in this over-crowded digital marketing agency space. We instantly felt that both the teams resonated with the project and vision, and hence, we awarded the mandate to them. We believe that together we will leverage the digital ecosystem to its true potential and write a new success story for the brand.”

     

  • Actor Ananya Panday features in TVC

    Leo Burnett creates campaign for Vega beauty products

    By Our Staff

     

    Vega, the personal and beauty care accessories brand, has launched new campaigns featuring their brand ambassador Ananya Panday.  The campaign has been conceptualised by Leo Burnett.

     

    Speaking about the campaign, Eiti Singhal, Chief Marketing Officer – Vega Industries said: “Vega takes pride in being the pioneer of at-home styling products, and our consistent approach of making our consumers self-reliant demarcates us.”

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “Vega as a brand is redefining the at-home styling in India. Our campaign highlights the fact that Vega products are not just for everyday hair care and styling but these are products that lets everyone whether a man or a women to truly love their hair. And who better than Ananya Panday who is a style icon herself to share this message.”