Ad conceptualised by Havas Worldwide Veet, the hair removal brand, has launched a new campaign with actor and brand ambassador Triptii Dimri.
Commenting on the campaign, Kanika Kalra, Regional Marketing Director, Health & Nutrition, Reckitt South Asia said: “At Reckitt, we are dedicated to innovating our product portfolio to meet the evolving needs of young Indian women who demand the best global beauty solutions. With its advanced cool gel wax technology, Veet Wax Strips offers the best possible self-grooming solution, providing consumers a superior experience that’s even better than salon waxing. Veet Wax Strips are truly the better way to wax, and the latest campaign reaffirms our dedication to excellence.”
Added Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India: “Everyone is obsessed about how celebrities look flawless every day, and with Triptii becoming a national sensation, we decided to address this question straight-up with a friendly banter between two friends. Ultimately, Triptii reveals that the secret behind her flawless skin is Veet Wax Strips. Not only is it conveniently available for everyone, but it also gives better results than a salon, hence making it her go-to for flawless results.”