MxMIndia

Tag: Veedol

  • To enhance brand presence

    Sourav Ganguly partners with Veedol

    Veedol, the manufacturer and marketer of lubricants, from Tide Water Oil Co. (India) Ltd., has signed up former cricketer Sourav Ganguly as its brand ambassador.

    Expressing enthusiasm, Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd said: “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”

  • The campaign that has been conceptualized by Lowe Lintas Kolkata, comprises a video film and other traditional assets like outdoor and print

    Veedol assures consumers how to stay modern in latest campaign

    By A Correspondent

     

    Veedol has unveiled its latest campaign that celebrates evolution through a powerful thought – the tradition of staying modern. The objective is to reinforce Veedol’s unique position in the tractor lube market – a heritage brand that has continually kept in step with changing technologies.

     

    The campaign that has been conceptualised by Lowe Lintas Kolkata, comprises a video film and other traditional assets like outdoor and print. It has been launched in the Southern markets of India initially and will be rolled out across other states soon.

     

    Commenting on the campaign thought, J Ramesh, Executive Director, Tide Water Oil Co (India) Limited said, “Veedol has been a pioneering brand in tractor oils and greases, with a strong market presence over decades. Veedol continues to have excellent equity in traditional tractor markets in India. This campaign leverages Veedol’s heritage while reinforcing its core value of continual reinvention to keep in step with changing technologies.”

     

    Adding his thoughts on the campaign idea, DK Guha, Executive Director, LoweLintas Kolkata said: “The challenge for the agency was to leverage Veedol’s heritage in the tractor oil segment on the one hand while highlighting its modernity on the other. This evolved into an interesting idea that finally became the core of the campaign.”

     

    Explaining the creative thought process behind the campaign, Vasudha Narayanan, Executive Creative Director, Lowe Lintas said, “Veedol, over the decades, have been so consistently improving their products in stride with the development of modern-day tractors – it’s almost become a ‘tradition’.And hence ‘Modern rehne ki ek Parampara’.”