MxMIndia

Tag: Vednarayan Sirdeshpande

  • Discovery Communications India (DCIN) is offering their bouquet of nine channels at only Rs. 8

    Taproot Dentsu promotes Discovery’s new offering in latest ad film

    By A Correspondent

     

    Discovery Communications India commissioned Taproot Dentsu to promote its bouquet of nine channels being available at Rs 8 per month.

     

    Speaking about the campaign, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said: “Our challenge lay in landing a tactical, price-point related message without losing the brand essence of exploration that Discovery epitomises. Using the visual device of binoculars flipping to the number 8 was, to our minds, a simple, engaging way to drive home the point effortlessly. Hopefully people will find something new about the ad every time they see it, just like they will learn something new every time they will watch a channel from the Discovery Pack.”

     

    Speaking about the campaign, Vednarayan Sirdeshpande, Director Original Content & Marketing, Discovery Communications India added: “Discovery endeavours to tell stories that makes you learn more about your world and open new worlds. It becomes the road that bridges audience curiosity around topics, passion points, people and places. The communication aims to establish the brand as the catalyst in giving audiences the ‘window to the world @Rs. 8 with an interesting visual device that is memorable. It also emphasizes on our network brand offering, a plethora of content choices at the most appropriate price.”

     

     

  • Conceptualised by The Glitch, the ad features co-judges and hosts of the show

    TLC India launches ‘Queens of Comedy’ with ‘The Glitch’

    By A Correspondent

     

    TLC India is launching India’s first-ever female stand-up comedy show. Digital agency The Glitchhas created an ad for India’s first-ever female stand-up comedy showon TLC featuring actress RichaChaddha, stand-up comedians KaneezSurka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch of India’s first-ever female comedy challenge.

     

    Adding more about the campaign, Prachi Maroo, Business Director at The Glitch, said: “It has been a great experience to partner with TLC on a show that really is an effort to level the playing field. It’s a move which will provide a great platform for women to show off their talents without stereotypical criticism. Our attempt here is to use what we hear every day and turn it into motivation for women to participate.  What’s more exciting is that this is just the tip of the iceberg!”

     

    Added Vednarayan Sirdeshpande, Director Audience Development, Female and Family, Discovery Communications India: “The objective of the communication message is to break the typical stereotypes of society but in a funny and sarcastic way. While it is a well- known fact that humour is an individualistic talent irrespective of gender, but on a broader and generalised level – men are perceived and expected to be funnier than women. However, the ground reality is that many women are equally funnier, which is even reflected in our day-to-day conversations. The communication objective is to attribute humour to an individual – an individual that can also be a woman and not always a man. Queens of Comedy is a platform that aims to search for the next big female talent in our country.”

     

     

    Prachi Maroo