MxMIndia

Tag: Vedantu

  • To bridge the education gap in rural India

    Vedantu & Dentsu Creative launch The Everything Book

    By Our Staff

     

    Vedantu, in partnership with Dentsu Creative India, has developed a patented network aggregator device nestled in a book titled, ‘The Everything Book’. The device aims to bridge the connectivity gap by providing high-speed internet access to the most remote and disconnected parts of India. The goal is to provide children in these areas with a fair opportunity to access the education they rightfully deserve.

     

    Said Pulkit Jain, Co-founder, Vedantu: “We want to bring quality education to every child in the country, but without the internet, you cannot stream online courses. Children of rural India have so much potential which we’re losing out on because of a lack of supporting infrastructure. We worked with DENTSU CREATIVE to bring the idea ‘Everything Book’ alive to make sure quality learning reaches as many children as it could in our country.”

     

    Added Aalap Desai, Chief Creative Officer, Creative Experience, West, Dentsu Creative India: “The Everything Book has the potential to democratise education in the country. It is simple to use, is portable, and can be easily held and moved around letting children who don’t even have a proper classroom to sit in, let alone proper books and resources, to study connect to the internet and stream the latest syllabus and learn from the best teachers at Vedantu.”

     

  • To launch Vedantu’s Ai-Live augmented interactive technology offering

    Aamir Khan stars for Vedantu TVC

    By Our Staff

     

    Vedantu, an online learning player, has launched a brand campaign to launch its Ai-Live augmented interactive technology, featuring actor Aamir Khan.

     

    Speaking about the campaign, Nikhil Rungta, Chief Growth Officer, Vedantu, said: “Vedantu has always been a student first and has created products that will help provide quality education and access to top teachers to every student across India. The objective of our latest campaign is to showcase how every child can now learn from the most inspiring Master Teachers and best-in-class live interactive features like real-time doubt solving, quizzes, leaderboards, and many more at an extremely affordable price point of just Rs 5000 per annum. We believe that this will be an important step towards bridging the learning gap and thereby creating impact
    at scale.”

     

  • To scale and drive growth across all business units

    Vedantu ropes in Nikhil Rungta as Chief Growth Officer

    By Our Staff

     

    Nikhil Rungta
    Nikhil Rungta

    Vedantu, the online tutoring platform, has announced the appointment of Nikhil Rungta as Chief Growth Officer. Rungta will be responsible for scaling and driving growth across all business units, directly reporting to Vamsi Krishna, CEO & Co-Founder. His mandate will include brand, social and digital marketing, strategic partnerships, PR and YouTube.

     

    Said Vamsi Krishna, CEO & Co-Founder, Vedantu said: “As we look towards creating impact at scale, Nikhil’s extensive background and skills will spearhead growth for our various business verticals. Nikhil is an industry veteran and adept at consumer tech & start-up space solving complex and real time business challenges. We believe his high leadership background is the kind of expertise we need in Vedantu to succeed in all spheres. I welcome Nikhil to team Vedantu and look forward to work with him.”

     

  • For online talent exam

    DreamPunk Films creates ad for Vedantu

    By Our Staff

    Online tutoring platform Vedantu launched its new ad film for its student-centric initiative V.O.T.E. (Vedantu Online Talent Exam), a comprehensive assessment exam for students of grades 5th-12th, to address the academic gaps and loss of learning in 2020. With a tagline, “Yeh Sirf Exam Nahi, Comeback hai,” and #learningKaComeback the ad film was conceptualized by Vedantu’s internal team and developed by DreamPunk Films.

    Said Kunal Dubey, Head of Marketing, Vedantu: “Through this national initiative, we at Vedantu are ensuring that every single kid in India is provided with an opportunity to make a learning comeback in 2021. Through his creative campaign we are spreading awareness so that every learner can benefit from this initiative. V.O.T.E. demonstrates and echoes our commitment to invest in students-the future of the country and we surely will leave no stone unturned towards achieving this.”

     

     

  • It shows learning as an enjoyable experience

    Vedantu’s new ad stars Aamir Khan

    By A Correspondent

     

    Vedantu, India’s second most valued EdTech startup and a pioneer in the live online tutoring platform has named Bollywood actor, director and filmmaker Aamir Khan for its new ad campaign.

     

    With the tagline, “Samaj Aayega Maza Ayega, Maza Ayega Samajh Ayega” the six-film series conceptualised by The Script Room conveys the effortlessness of live online learning offered by Vedantu. The films are directed by Prasoon Pandey.

     

    Said Shivani Suri, Chief Marketing Officer, Vedantu: “We aim to establish Vedantu synonymous to LIVE learning and revolutionize the online education in India through holistic experiences that foster effective learning. Our campaign is focused on reaching out to parents to address their valid concerns with respect to online learning through a series of very relatable films, which will resonate with them. Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character. The tagline itself is well thought of articulation of our brand promise and the learning experience.”

     

    According to Rajesh Ramaswamy (Ramsam), Co-founder, The Script Room: “This was a great opportunity for us. This category is new and exciting. Almost every parent is coping and curious about this new way of education. It was important at this stage to highlight a lot of aspects on online education. So, we had to find an interesting way of using Aamir. Our idea was to convert all the fantastic features and benefits of Vedantu into interesting slice-of-life stories, rooted in some fundamental, easy-to-relate contexts. In fact, everyone including the Vedantu team, Prasoon and Aamir too were more like partners and collaborators on this project. We had a blast making this. It’s a joy to see Prasoon and Aamir together. So enthusiastic and full of ideas.”

     

     

  • The account was won in a closely contested multi-agency pitch

    The Script Room wins creative mandate for Vedantu

    By A Correspondent

     

    Writers’ hub The Script Room has bagged the creative mandate for the upcoming campaign of Vedantu, a popular edtech brand.

     

    Ayyappan Raj

    Speaking about the win, Ayyappan Raj, Co-founder, The Script Room said: “We are super-excited to work with Vedantu on their upcoming campaign. The entire process from briefing to discussing and deliberating the central idea was quite effortless and organic. One really nice thing about working with the team at Vedantu is the feedback, inputs – very high level of clarity, simple and supremely objective. We are extremely delighted to partner with them”.

     

    Shivani Suri

    Added Shivani Suri, Chief Marketing Officer of Vedantu: “Vedantu envisions to transform the face of education in India. Our LIVE online learning platform, with some of India’s finest teachers, not only offers a very engaging and personalized learning journey but also ensures tangible learning outcomes for our students. Vedantu is in its early stages of building the brand and towards this endeavor we are happy to have partnered with The Script Room. We really liked the simple and fundamental way the team went about the brand thinking, communication approach and its creative manifestation and we look forward to crafting the next phase of the brand journey with their able support”

     

     

  • #LearnLiveOnline to resonate with K-12 students across India

    Vedantu’s new film promotes its personalized online learning toolkit

    By A Correspondent

     

    Online learning platform Vedantu has launched a brand campaign titled ‘Samajh aayega toh mazaa aayega’.

     

    Speaking on the campaign, Vamsi Krishna, CEO & Co-Founder, Vedantu said: “We are excited to launch our first brand film to spread the message that learning should be fun and engaging. This film is a culmination of Vedantu’s journey that began in 2014 as the first to bring LIVE classes, to now, in 2019, as a frontrunner in the LIVE and personalized learning space. Technology has played a massive role in this timeline where we have reimagined and evolved the teaching and learning experience. Bringing in a new wave, we hope students will adopt the LIVE and online way to transform learning forever.”

     

    Added Hemant Shringy, Chief Creative Officer of Vedantu’s creative agency BBDO India: “When we heard about Vedantu, we knew it was going to be a positive revolution in education. It is the best of both worlds and a sweet spot between human interaction of LIVE classes and the new-age progressive technology that makes learning accessible and enjoyable. And when we attended a live class, we were amazed! The experience was unmatched. The product is the hero here and our job was to bring that a live in a communication that brings forth the empathy the creators have for the students and the real struggles they go through, in a format that appeals to the students and the parents.”